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4 Ways Marketing Can Contribute to Company Culture

OpenView Labs

At this point, the notion of “company culture” is widely recognized as an effective way to promote retention, increase employee engagement, enhance brand equity and drive overall business growth. The truth is that each company is unique, so it will look a little different for every business.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. Loyal customers help grow SaaS brands through referrals.

B2B 108
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The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling (Pod 646 + Video)

SaaStr

Brand: Representation of your offerings and business. When you leverage a combination of these, you can break through to become a $100M company. When you leverage a combination of these, you can break through to become a $100M company. As a result, the karma business model is a virtuous cycle. Delivering.

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7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich (Pod 556 + Video)

SaaStr

Building a great product and a customer support team to match its quality, both lead to the development of trust between your company and its customers. These customers become your brand ambassadors and drive your growth organically. Profitability is power. It can work, but it’s easy to ?lose lose focus on your mission and goals.

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I’m Joining FastSpring as CFO to Build a Great Business and a Great Culture

FastSpring

The company is well-positioned to succeed in the global market with a robust platform, strong brand, and hard-working team. I believe that the keys to success are building a strong business, healthy company culture, and tight relationships with our local community.

Business 124
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How to Start a Franchise Business

Neil Patel

You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And what we found over time is that the needs of those three different business models in the market were really quite divergent.