SaaStr
JULY 26, 2022
Customers don’t expect as much in terms of security, compliance, etc. Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster.
User Pilot
OCTOBER 6, 2023
First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tom Tunguz
OCTOBER 1, 2015
In some companies I’ve seen, sales reps a month in are booking more than $100k in new ARR per month. Often these Fortune 2000 companies impose security, compliance and complex decision-making processes. But in these cases, these behemoths relax these constraints because they perceive the product as critical to their success.
Upscope
JANUARY 5, 2020
Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates. Skip this blog post and just read the book You know those books which could be shortened down to 1 page of bullet points? This is not one of them.
SaaSOptics
MAY 6, 2022
Accurate and up-to-date financial records display the current state of your business, help you maintain GAAP/IFRS compliance, and prove to potential VCs that your company is worth the investment. A standardized financial statement for B2B SaaS companies should include: Bookings vs. recognized revenue. Protective Infrastructure.
Kellblog
AUGUST 20, 2023
But I generally refrain from studying political examples [3] for many reasons, mostly for fear that I’ll end up in political arguments when my actual point is to study marketing and communications techniques, and not whether I agree or disagree with what someone stands for and/or is saying. Words That Work [4] is a great book.
SaaStr
NOVEMBER 29, 2019
286: Allie Janoch is the Founder & CEO @ Mapistry, the startup that makes environmental compliance simple. In Today’s Episode We Discuss: * How Allie made her way from the world of Yahoo to founding the game changer of environmental compliance in Mapistry. Loving our podcast content? Allie Janoch: Yeah, I did.
Expert insights. Personalized for you.
357 
Let's personalize your content