The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long
SaaStr
JULY 26, 2022
Customers don’t expect as much in terms of security, compliance, etc. SMBs don’t really budget for much, so if the business goes down, software purchases often go down very quickly too. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do.
Let's personalize your content