Book compliance CTO Hire Product Marketing 
Upscope
JANUARY 5, 2020
Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates. Skip this blog post and just read the book You know those books which could be shortened down to 1 page of bullet points? This is not one of them.
Mucker Capital
APRIL 6, 2023
Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're really starting from scratch, do the product.
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