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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

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How to Save Time with AI Social Media Content Creation

Buffer Resources

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Resources

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available so you can have a competitive advantage. Social media platforms Marketing 4.1.

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What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

So with that, let’s dive into what’s new at WordPress: Is Blogging on the Decline? Matt shares that blogging did decline for a while, and it does seem to be all over social how folks are quitting blogging or vlogging these days. What people love about a blog is a person’s voice and their story.

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9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex

SaaStr

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Most people think you need to hire more salespeople in a demand-poor environment. Demand-poor environments lead to problems like: Sales reps clinging on to opportunities for too long. They were everywhere on social that day.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address. Social media, email, phone call?

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Blog Optimization: 6 Proven Ways We Increase Conversion Rates Via Our Blog Posts

GetUplift

I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . A marketing touch point is an interaction with a prospect, whether it’s through content marketing, a sales call, a social media message, or an email. . How To Find Killer Blog Post Ideas That Lead To Conversions.