SaaStr

FEBRUARY 20, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise.

SMB 250

SMB Scale Marketing Sales 250

SaaStr

DECEMBER 26, 2021

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. Product-led Growth: How to Execute Across the Full Funnel with Reprise’s VP Marketing + VP Sales. FT: Yamini Rangan’s Top Metrics as HubSpot’s New CEO. 6 Key Signs a VP Can’t Scale Beyond $5m-$10m ARR.

Venture Capital 259

Venture Capital Scale Scaling Metrics 259

Predictable Revenue

MAY 3, 2024

81% of firms use it to promote and sell their products. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue. Affiliate marketing remains popular among businesses seeking to generate more revenue.

Sales Funnel 130

Sales Funnel Marketing Sales Revenue 130

SaaStr

JANUARY 23, 2022

Top Blog Posts This Week: Meritech: The Average SaaS Company IPO’s at $225m in ARR. What’s Changed in Product-led Growth with Calendly CMO Patrick Moran. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise, and Grace Tyson, VPS at Reprise. And is No Longer in the Bay Area.

Scale 259

Scale Scaling Sales SaaS 259

SaaStr

JANUARY 16, 2022

Top Blog Posts This Week: 5 Interesting Learnings from Braze at $260,000,000 in ARR. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise. What’s Changed in Product-led Growth with Calendly CMO Patrick Moran. Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x

Scale 246

Scale AI Innovation Enterprise 246

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 103

B2B Development Team Review Software Review Marketing 103

SaaStr

JUNE 12, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: What All First-Time CEOs Should Know About Fundraising. Top 5 Mistakes Building & Scaling Global Product Teams | HubSpot GM & VP, Products Poorvi Shrivastav. Product-Led Growth: Panacea or Boondoggle?

Scale 187

Scale Sales Hiring CTO Hire CTO 187

SaaStr

JULY 19, 2023

Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. It’s important to properly diagnose where the hold-up is instead of getting fixated on the wrong part of the funnel. Could reps be poorly educated on the product itself? PMF issues?

Revenue 230

Revenue Acquisition Technical Review Systems Review 230

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel.

Technical Review 264

Technical Review Technical Advisors Scale Compensation 264

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. In the beginning, it was solopreneurs and small SMBs coming through the funnel.

Scale 249

Scale Sales Hiring Scaling Revenue 249

User Pilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. TL;DR End-user behavior monitoring involves observing how users engage with a product.

User Experience 103

User Experience Engagement Trends Churn 103

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It How do you achieve both?

Startup 250

Startup Sales Sales Funnel Education 250

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. So it includes things like your website, blogs, mobile apps, and your social media presence. Ready to network, learn, and level up?

Scale 229

Scale Marketing Social Media Advertising 229

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Scale 255

Scale Scaling Startup Sales Hiring 255

SaaStr

NOVEMBER 25, 2023

They know what people are doing on a daily basis by using their own product to analysis and listen to output. If you think about the customer acquisition funnel, you have the top, middle, and bottom. There is likely a constraint to growing faster that’s often misdiagnosed as the middle or bottom of the funnel.

Sales Hiring 220

Sales Hiring Underperforming Technical Team Revenue Sales 220

SaaStr

NOVEMBER 8, 2021

While the entire Battery Ventures’ OpenCloud 2021 deck is worth reading, I wanted to call out 4 specific OpenCloud 2021 slides for the Self-Taught Founder: #1 – Top of Funnel Conversion Rule of 20s. Not that bad – 4% of the top of your funnel become active users. of the top of the funnel become paid users!

Scale 326

Scale Cloud Forecasting Pricing 326

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The original function of demand generation was about the top-of-funnel awareness and vanity metrics. For example, are we losing because we’re not creating enough stickiness at the top of the funnel?

Scale 259

Scale Revenue Scaling Marketing 259

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? What is a conversion funnel analysis?

Underperforming Technical Team 95

Underperforming Technical Team User Experience Customer Lifetime Value Retention 95

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

SaaS Payments 91

SaaS Payments Payment Services Payment Methods Payment Solutions 91

SaaStr

APRIL 28, 2022

Fortunately, with the right strategy, you can continue to grow with a funnel that stays fresh. Integrated ABM: Flipping the Funnel. Additionally, Snowflake does not abide by the traditional lead generation funnel. However, Snowflake decided to flip the funnel to serve their ABM efforts better.

Scale 271

Scale Education Strategy Engagement 271

SaaStr

JANUARY 5, 2024

So when sourcing candidates or reaching out on LinkedIn, what can be done at the top of the sourcing funnel to identify potential people before having that first conversation? Quota will depend on the segment you’re selling to, your product, and how expensive it is. Ashley has had great success with “work hard, play hard” schools.

Sales Hiring 274

Sales Hiring Sales Recruiting Scale Outbound Sales Team 274

SaaStr

JANUARY 3, 2023

How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. The traditional funnel has changed. Not anymore.

Enterprise 245

Enterprise Sales Sales Funnel Compensation 245

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. This was more about the usability of the product.

B2C 293

B2C Scale Consulting Software Review 293

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 79

SaaS Sales Funnel Customer Lifetime Value Acquisition 79

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. This not only enhances your product's value but also fosters loyalty among your user base. It's a crucial point in the sales funnel where prospects are evaluating your product and comparing you with other companies.

Scale 100

Scale Underperforming Technical Team Churn Trends 100

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Let’s take a look.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

SaaStr

FEBRUARY 1, 2024

Sales execs can screw up so many things and still close a lot if they just get 1 thing right If they just are a true subject matter expert in the product they sell Yet so many aren't — Jason ✨Be Kind✨ Lemkin  ?? My co-founder who was our product guru was supposed to join me. He was the product guy, after all.

Sales Hiring 257

Sales Hiring B2B Engineering Enterprise 257

User Pilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Perform conversion funnel and related analysis to uncover friction points. Reduce churn rate : Account management helps uncover the root cause behind why users leave products.

SaaS Payments 89

SaaS Payments Management Customer Lifetime Value SaaS 89

SaaStr

APRIL 26, 2023

Marketing is about generating value, and when you create value for a person on the other side of the funnel, you create demand. You want to know what people think, feel, and do at each stage of your funnel. The Takeaway — Great customer knowledge is just as important as great product knowledge. Who am I hiring?

Scale 232

Scale Strategy Marketing Education 232

Subscription Flow

MARCH 1, 2024

Keeping all of this in mind, in this blog we will first be talking about what is ClickFunnels, how exactly does it work, what are some of the best payment gateway for ClickFunnels, and lastly how does it integrate with SubscriptionFlow and how does the integration work. Next, decide on a funnel template that works for you.

Payment Services 82

Payment Services Payments Payment Methods Merchant Services 82

SaaStr

OCTOBER 22, 2023

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems. What’s the number one top new app you’ve added the past year?

AI Search 272

AI Search Consulting Leadership AI 272

SaaStr

APRIL 1, 2023

Instead of selling to enterprises, which is entirely different, your primary product, packaging, and the way you go to market is geared to serve small business owners. That said, you can still create a strong SMBTech company, especially with multiple tech products to grow with you. It’s part of the deal. One thing is for certain.

Scale 216

Scale SMB Merchant Services Payment Methods 216

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. Well, that settles it.

Social Media 142

Social Media AI Search Education Branding 142

Neil Patel

OCTOBER 3, 2020

And more followers leads to more new customers buying your products and services. The Top 3 Options For SEO Consulting: Neil Patel Digit al for the best Blog and Website SEO Consulting Louder.Online for dedicated Sales Funnel SEO Consulting Ecommerce Guide for dedicated Ecommerce SEO Consulting. 3 Sales Funnel SEO Optimization.

Consulting 144

Consulting Scale Sales Hiring Sales Funnel 144

Sales Hacker

JANUARY 30, 2024

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Aligning marketing efforts with pipeline generation ensures both teams work toward a common goal, fostering a more cooperative and productive atmosphere. The result?

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

SaaS 86

SaaS User Experience Onboarding Sales Funnel 86