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Five Predictions for 2023

Tom Tunguz

Every year I make a list of predictions & score last year’s predictions. ML propels SaaS into a massive second wave that increases workers’ productivity measurably. Machine learning models predict code, synthesize images, author blog posts reducing composition time by a factor of 2 or 3.

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FastSpring Customer Service Team Wins Silver Stevie® Award

FastSpring

FastSpring Support Rises to the Challenge It was clear to award judges that FastSpring’s team had moved strategically to make the voice of the customer the center of improvement efforts, with results showing in customer satisfaction (CSAT) scores, net promoter scores (NPS), and first response target times in 96% of cases.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Each bucket has a set of disciplines that the team scores. You might score each on a 1 to 10 scale. Product Marketing is the starting point for marketing. The value of this framework is two-fold. who does it sell to?

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products. It keeps the product fresh and users engaged.

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5 Common Demand Generation Mistakes

SaaStr

In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Let’s assume you are trying to segment leads for a SaaS business in the sales productivity space. 2) Not Using Lead Scoring and Routing. LEAD SCORING. LEAD ROUTING.

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The next generation: Leveraging customer success to drive value

Totango

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

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My App Stack: Chandar Pattabhiram, CMO at Coupa

SaaStr

Other than your own, what app would you never let anyone take away from you no matter what: Marketo – It is essential for Setting Up Sales and ADRs to Win when the buyers have shown enough engagement to demonstrate that they are getting ready to buy. #4. This week we have Chandar Pattabhiram, CMO at Coupa! #1.

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