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HubSpot Marketing vs. Klaviyo: Two Titans, Two Paths

SaaStr

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub.

Marketing 237
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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

By 2021, the market witnessed a frenzied phase to add point solutions. Moving from Automation to CRM. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. NRR, Growth Drivers, and More vs. Less.

Scale 242
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CRM for ecommerce business

Subscription Flow

On the one hand, you have access to a wealth of data that can be used to improve your sales and marketing processes; on the other hand, organizing, storing, and analyzing large amounts of consumer data is a monumental task, and your data is useless if it exceeds your ability to process it.

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5 Common Demand Generation Mistakes

SaaStr

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Not qualifying or segmenting leads is a common marketing mistake. A lot of marketers struggle with this question.

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7 Cool Ways to Use the Baremetrics API

Baremetrics

Visualize CRM data in your Baremetrics Dashboards 5. It automates the collection of cancellation data to help you better understand the reasons why customers leave. More segments means more knowledge and insight into your sales and marketing funnels. Table of Contents. What is an API? 7 Cool Ways to Use the Baremetrics API 1.

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What is Marketing Automation? Uses & Tools (2022)

How To Buy Saas

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc.

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What is Demand Generation?

Neil Patel

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Scale 118