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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast.

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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. So you have a 2.4x

Scale 244
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Doubling Down: Andrew Steele, Partner at Activant Capital

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Adam, Dean, and the team at Owner are quietly building one of the fastest-growing B2B platforms out there by helping restaurants take back their customer relationships. . #2.

Scale 173
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Scale 282
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Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!!

SaaStr

Don’t just come … bring your whole team! We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. 3,500+ of the best in SaaS and Cloud together in London! See You There! But then comes The Biggest Non-Vendor SaaS Event of the Year! SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!!

Cloud 254
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The Key To Unlocking Profitability and Growth in SaaS with Expensify’s COO Anu Muralidharan

SaaStr

How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. As an industry, we’ve assumed all profitability comes at the expense of growth, but that’s just not true. It’s your biggest asset.

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The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel (Pod 575)

SaaStr

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. . Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

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