User Pilot

MAY 23, 2023

In SaaS, many companies identify themselves as a “product-led organization”. But what does it even mean to be a product-led company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies.

Scale 94

Scale SaaS Retention Onboarding 94

SaaStr

APRIL 16, 2023

Yammer was really launched entirely as a web page product. If I had it to do all over again, I would have made mobile the primary way that the product worked. If I had it to do all over again, I would have made mobile the primary way that the product worked. From PLG innovator at $30m ARR t o a top SLG+PLG leader at $1B in ARR.

Scale 336

Scale Sales Hiring PayPal Development Team Review 336

User Pilot

FEBRUARY 9, 2023

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. In our comprehensive guide, we discuss what PLG is and how it’s different from other models. We also explore its benefits and different ways product managers can approach it.

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Let’s dive right in! Ben Williams talk on product-led sales. Ben Williams talk on product-led sales.

Scale 104

Scale Sales Software Review Retention 104

SaaStr

AUGUST 25, 2023

Hundreds of thousands of experts are telling you how to succeed in SaaS. They know the product or learn it fast, bring a couple of ringers with them, and move out low performers. Bad advice is everywhere these days. Many of those voices are incredible, yet terrible bits of advice pops up again and again. There’s a gem of truth in this.

Part-Time VPE 174

Part-Time VPE Scale Sales Hiring CTO Hire 174

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth?

Strategy 97

Strategy Marketing Scale Software Review 97

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time.

Strategy 89

Strategy SaaS Onboarding Marketplace as a Service 89

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? You’ve come to the right place. We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. The SaaStr blog focuses on SaaS-related content for different company stages.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 140

Growth Marketing Marketing Scale Payment Features 140

User Pilot

DECEMBER 3, 2022

The experience lifecycle describes how a customer feels as they move through the different stages of their journey with a business. The experience lifecycle describes how a customer feels as they move through the different stages of their journey with a business. The five stages of the customer lifecycle. Let’s get started.

SaaS Payments 98

SaaS Payments Payment Solutions Software Review Payment Services 98

SaaStr

FEBRUARY 13, 2021

A top SaaS VC to me the other day: “Once a SaaS business decelerates, it becomes almost hopeless. The good thing about SaaS is the revenue recurs. It also probably shows you’ve sort of fallen out of product-market fit. If you have product-market fit. No one will buy you, fund you, or join you.”

Part-Time VPE 225

Part-Time VPE Sales Hiring Scale Business 225

User Pilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Scale 92

Scale Scaling Technical Review SaaS 92

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Acquisition 102

Acquisition SaaS Payments Payment Methods Metrics 102

SaaStr

JULY 29, 2022

If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Jason Lemkin: Okay. Let’s get it going.

Scale 207

Scale Scaling Sales Hiring Enterprise 207

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding 96

Onboarding VP of Engineering SaaS Consulting 96

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are.

Scale 74

Scale SaaS Underperforming Technical Team Social Media 74

ProfitWell

MAY 13, 2020

Product people, listen up. Today we have a special edition episode for the product pros out there—those in the trenches and anyone who may just be getting started—featuring intel from Wes Bush, Principal of the Product-Led Institute. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7

Sales Hiring 98

Sales Hiring B2B Trends Social Media 98

OpenView Labs

OCTOBER 20, 2021

With the explosion of product-led growth (PLG) , many companies are critically evaluating what it means for their go-to-market strategy. My product has extensive integrations/setup required for users to see value. My product touches sensitive data, which users are reluctant to share without company sign-off.

Scale 81

Scale Business Pricing Software Review 81

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

SaaS Payments 80

SaaS Payments Marketing Payment Solutions SaaS 80

OpenView Labs

OCTOBER 6, 2020

Under normal circumstances, if you invested tons of time and money into building a product that also costs money to maintain, you probably wouldn’t give it away for free, right? But if giving it away for free or allowing people free access to it would help grow your business in the long run, then it makes sense to do that, right?

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

SaaStr

JULY 2, 2019

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Want to see more content like this?

Enterprise 146

Enterprise Scale Sales Hiring SMB 146

Frontegg

FEBRUARY 25, 2021

I call it the “Cyber of 2015”, the “Machine Learning of 2020”… well you get the idea — Everyone’s talking about Product Led Growth as the hottest topic around. It seems pretty clear that this is a very strong movement in the SaaS world and we’re only beginning to see the light. Example #2: Self-service.

Sales Hiring 98

Sales Hiring Machine Learning Artificial Intelligence Technical Support 98

OpenView Labs

JANUARY 14, 2020

In the early 2000s, Salesforce and a host of others disrupted that model with outbound sales over the phone, which promised a similarly high close rate at one-third the cost and one-third the amount of time. The next frontier of go-to-market is Product Led Growth (PLG). Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

User Pilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. CopyAI: generate social media posts, emails, blog titles, landing page copy etc.

Artificial Intelligence 94

Artificial Intelligence AI Search AI Software Review 94

OpenView Labs

MAY 27, 2020

In 2006, Brian Halligan and Dharmesh Shah founded HubSpot to help businesses “market to humans.” And now, of course, they’re synonymous with growth—they’ve built a highly engaged audience of over six million people between their blog visitors and their social connections, considered to be the largest in the software industry.

B2B 52

B2B Acquisition Metrics Engineering 52

SaaStr

AUGUST 12, 2020

Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. First, I was the founder or CEO of PayPal during the PayPal Mafia period, and I was a self-taught product person, I learned how to do product management operations there. David Sacks | General Partner @ Craft Ventures.

Startup 272

Startup Software Review Scale Systems Review 272

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. But maybe in SaaS and B2B things are pretty good. This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 So much talk about doom and gloom.

Scale 202

Scale Sales Hiring Scaling VP of Engineering 202

SaaSOptics

MAY 19, 2022

Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What Is Customer Acquisition? More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. We knew if we wanted to keep our business growing, we needed to figure out why so many customers were leaving, and provide the value-add they need to stay. Table of Contents.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Frontegg

FEBRUARY 25, 2021

I call it the “Cyber of 2015”, the “Machine Learning of 2020”… well you get the idea — Everyone’s talking about Product Led Growth as the hottest topic around. It seems pretty clear that this is a very strong movement in the SaaS world and we’re only beginning to see the light. Example #2: Self-service.

Sales Hiring 71

Sales Hiring Machine Learning Artificial Intelligence Technical Support 71

OpenView Labs

SEPTEMBER 17, 2020

So you’re sold on product led growth. You’ve already adopted a freemium or trial business model, using your product as the primary vehicle to drive growth, and you’ve nailed 1–3 channels for acquiring new users. But sadly, all that effort could be pointless if you ignore your product’s user onboarding.

Onboarding 94

Onboarding SaaS Business Model User Experience 94