User Pilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation. Why is product idea validation important? Let’s get straight into it!

Underperforming Technical Team 85

Underperforming Technical Team Social Media Scale Interviewing 85

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. People must discover your product before they can become trial or freemium users.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

User Pilot

APRIL 23, 2023

It helps you understand how your product is doing in terms of achieving its desired outcomes. Freemium or free trial to paid conversion rate to understand the effectiveness of your strategies and pricing models to increase paid subscribers. Conversion rate measures the percentage of users performing the desired action.

Metrics 79

Metrics Customer Lifetime Value SaaS Scale 79

ProfitWell

MARCH 24, 2020

The subscription model is booming. So why the subscription business model? It’s simple: the subscription revenue model benefits both customers and companies. The subscription business model is here to stay. Software-as-a-subscription (SaaS), is the go-to business model for software. What is a subscription company?

Subscription 72

Subscription Payment Features Payment Methods Payments 72

ProfitWell

MARCH 24, 2020

2020 is the year of Corona Virus thus far but it’s also the year in which the subscription business model is excelling. So why the subscription business model? It’s simple: the subscription revenue model benefits both customers and companies. The subscription business model is here to stay. Accessibility.

Subscription 40

Subscription Payment Features Payment Methods Payments 40

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

Enterprise 132

Enterprise Underperforming Technical Team Scale B2B 132

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

To help you out, we’ve scoured mobile application marketing forums, watched webinars, tested platforms, read blogs…and more… to provide this hand-picked catalog of tools, resources, and providers we think you ought to know about. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. 2) How does cold calling work?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. Offer freemium users limited access to premium features. A/B test landing pages to increase customer acquisition.

Growth Marketing 89

Growth Marketing SaaS Payments Strategy Payment Methods 89

Sylvia Ng

FEBRUARY 17, 2016

TABLE OF CONTENTS. Desire to make a significant impact. A strong product sense and mental model of how users behave. Putting together a job description for a Growth Engineer? Wondering what others are doing? Save time with this cheat sheet! What are the best job description lines? Job Requirements – Personality.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Hubspot today is a $23B juggernaut.

Part-Time VPE 224

Part-Time VPE Technical Cofounder CTO Hire New CTO 224

User Pilot

JANUARY 26, 2024

For those who would like to implement the growth model, here's our product-led growth playbook. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo!

SaaS 82

SaaS Acquisition Onboarding Retention 82

User Pilot

NOVEMBER 22, 2023

TL;DR Conversion rate optimization is the implementation of strategies for users to complete desired actions. The different stages you can implement conversion rate strategies are during a free trial , on blogs, landing pages , pricing pages , and the homepage. Blogs : Use engaging, valuable content to draw readers in.

SaaS 97

SaaS Retention User Experience Pricing 97

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. And it needs to consider both the rational and irrational sides of how people make purchase decisions. And it needs to consider both the rational and irrational sides of how people make purchase decisions.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

JULY 7, 2023

C-levels want to see results, so if you segment based on personas and choices, maybe even birthdays, you can touch your customers at the right time with the right messaging, creating real impact. “Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. That’s huge! a feat Insider has achieved.

Retention 187

Retention Software Review Revenue Systems Review 187

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Michiel Rauws: And there’s two strategies we’re going after, one strategy is what we did before, so focus on insurance, which is very slow, and then the health systems that are faster, and then EAPs that are faster.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

User Pilot

MARCH 21, 2023

TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products. TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products. Mixpanel pricing strategy uses both free and paid plans.

Pricing 89

Pricing Software Review compliance Retention 89

OpenView Labs

JANUARY 14, 2020

In the early 2000s, Salesforce and a host of others disrupted that model with outbound sales over the phone, which promised a similarly high close rate at one-third the cost and one-third the amount of time. It’s through this strategy that companies are able to grow faster and with less cash. Table of Contents.

Scale 62

Scale Benchmarks User Experience B2B 62

User Pilot

MAY 16, 2023

And how to find them? We also examine a few examples of how companies use value metrics in their pricing strategy. Identifying value metrics allows you to acquire new customers, refine your pricing strategy, grow revenue , improve customer satisfaction , and develop products. What are value metrics? Why do they matter?

Metrics 94

Metrics Customer Lifetime Value SaaS Pricing 94

Unbounce

APRIL 6, 2023

These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. How could it support you in reaching your marketing goals? AI marketing doesn’t mean the end of real, flesh-and-blood marketers. So delicate.)

AI Search 52

AI Search AI Social Media Marketing 52

User Pilot

MARCH 6, 2023

How is it different from product-led growth? We also look at different strategies that you can deploy to drive PLA and retain your users afterward. Word-of-mouth (WOM) marketing is said to be the most cost-effective acquisition strategy. If you want to see how to use Userpilot for product-led acquisition, book the demo!

Scale 88

Scale Acquisition Scaling Customer Lifetime Value 88

SmartKarrot

JULY 8, 2020

Source: Impact. This, in turn, helps you improve your overall marketing strategy and grow your business. In this blog, we’ll list some of the most useful SaaS analytics tools. From your website design to marketing campaigns – you must monitor various metrics to understand their impact on your revenue. Churn Rate.

Metrics 10

Metrics SaaS Churn Customer Lifetime Value 10

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay.

Scale 220

Scale Scaling Sales Hiring Enterprise 220

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . And from SaaS sales models to SaaS pricing. TABLE OF CONTENTS.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

AUGUST 5, 2019

The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look.

Sales Recruiting 167

Sales Recruiting Construction Scale SaaS 167

ProfitWell

FEBRUARY 28, 2020

You need a strategy for reaching qualified leads with messaging that’s going to turn them from a passive browser to an active lead. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. These are often listed as “strategies,” but, in reality, function more like tactics.

Scale 54

Scale B2B Strategy Social Media 54

Intercom, Inc.

NOVEMBER 23, 2022

And today’s guest knows just how much it takes to make it work. Back in 2018, in what seems like another lifetime, we interviewed him to talk about the art and science of pricing – from raising prices to the pros and cons of freemium products. The process of an acquisition is, more often than not, a black box. Then, came integration.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

User Pilot

NOVEMBER 25, 2023

Let’s explore how Heap, Amplitude, and Mixpanel compare when it comes to retention analytics. Continuous retention analysis helps you understand the reasons for customer churn , identify optimal turnover periods, measure the impact on your financial performance, and plan strategies to improve customer retention.

Retention 60

Retention Software Review Technical Review Scale 60

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content. Increasing signups with a free trial.

SaaS Payments 70

SaaS Payments Marketing Payment Solutions SaaS 70

CustomerSuccessBox

MARCH 14, 2022

Figuring out how to convert those leads by moving them through the funnel while generating a good user experience is even more difficult. MQLs are leads who have interacted with specific marketing content (e.g., blog, webinar sign-ups, form submissions, page views, etc.), What is a Product Qualified Lead (PQL)?

Outsourced Development 52

Outsourced Development Customer Success Acquisition Engineering 52

User Pilot

APRIL 21, 2024

TL;DR Let’s explore how WalkMe and Spekit compare when it comes to creating interactive user guides. An interactive user guide is a set of UI patterns designed to work together and help customers understand how to use your product. Is WalkMe or Spekit the best tool for interactive user guides? Let’s dive in!

Software Review 52

Software Review Onboarding Pricing Enterprise 52

User Pilot

OCTOBER 30, 2023

What specific content or elements are visitors looking for or failing to find as they go through the pages they visit? Let’s explore how Heap, Pendo, and Baremetrics compare when it comes to user behavior analysis. What specific content or elements are visitors looking for or failing to find as they go through the pages they visit?

Payment Solutions 52

Payment Solutions Payments Payment Methods Payment Services 52

SaaStr

OCTOBER 29, 2019

Want to see more content like this? Monetization had 4X the impact compared to acquisition. SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Join us at SaaStr Annual 2020.

Payments 100

Payments Pricing Compensation SaaS Payments 100

User Pilot

OCTOBER 30, 2023

TL;DR User engagement analysis is the process of studying how your customers interact with your product, allowing you to gain useful insights into their behaviors and motives.You can understand what resonates with your users by measuring and analyzing user actions such as product usage and time spent. Let’s compare them!

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

User Pilot

JANUARY 26, 2021

How do you take action on those insights without taking time off your product roadmap? Table of Contents. What Is Customer Journey Analytics Software and How Do Companies Use It? Have you ever wondered how exactly your customers were interacting with your product? But then what? What Is Customer Journey Analytics?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98