User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. CAC measures costs, whereas LTV gives an estimate of profits.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

User Pilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Categories of customer analytics.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Unlike both funnels above, the conversion funnel runs through the entirety of the customer’s life cycle. Likewise, how you optimize for success will differ from one stage to another.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

MAY 17, 2021

Product Marketing KPIs vs Product Marketing OKRs. Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Acquisition stage metrics (KPIs) to track. Customer Journey KPIs to track: conversion rates and velocity metrics. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

JULY 27, 2023

Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer. In large companies, the CSM also oversees other customer success roles. Account Managers: They serve as the lead point of contact for all customer account management matters.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Data 98

Data SaaS Sales Funnel Acquisition 98

InsightSquared

JULY 17, 2019

It’s a saying you hear a lot: Your most important customer is the one you already have. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Lifetime Value. A lot of sales teams focus on net retention and customer acquisition cost (CAC).

Scale 94

Scale Customer Lifetime Value Acquisition Education 94

User Pilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

OCTOBER 29, 2023

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. The metric is also used to predict customer churn. Surveys enable you to collect vast quantities of customer data for more quantitative studies.

SaaS 105

SaaS Interviewing Pricing Market Research 105

User Pilot

MAY 17, 2023

Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth. Collecting feedback is essential to improve product experience because it helps you understand customer needs and user expectations. However, they differ in scope.

Customer Lifetime Value 98

Customer Lifetime Value User Experience Onboarding Scale 98

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Because it drives so many critical benchmarks: retention , adoption, conversion rate, customer lifetime value , customer acquisition, increased sales , and more.

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

User Pilot

NOVEMBER 28, 2022

In this article, we’ll show you: What customer churn is and why it matters. 6 strategies to improve your churn rate and retain more of your customer base. Customer churn occurs when customers cancel their subscription to a product or service. There are four main reasons why customers churn.

Churn 98

Churn Software Review SaaS User Experience 98

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

User Pilot

FEBRUARY 9, 2023

Product discovery helps teams achieve the product-market fit , while product optimization focuses on small changes to the user experience that increase the product value. Never stop optimizing as there’s always a way to make your product more user-friendly or add value. Do we want to add value to the product?

Management 98

Management Sales Recruiting User Experience Customer Lifetime Value 98

Baremetrics

AUGUST 17, 2020

What features do your most active customers use? Beyond just giving you the numbers though, you can also segment the data by a long list of criteria, like MRR, signup date, lifetime value, plans, and any other data you’re feeding into Baremetrics. What’s my average customer LTV? How much does Baremetrics cost?

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

OPEXEngine

JANUARY 14, 2020

Revenue Acquisition Costs (the Sales and Marketing costs to add new revenue) are paid in advance, but the revenue recognized under GAAP rules, is deferred over the duration of the SaaS revenue stream. SaaS Company Profits Increase as the Customer Life Increases. High-growth SaaS companies are often unprofitable.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. You may not be an expert, but you are at least familiar with the idea that your customers are only with you for a finite period of time. That means achieving any essence of “growth” requires replacing lost customers faster than the rate at which they churn.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. Business to Consumer (B2C). Enterprise. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

OpenView Labs

MARCH 30, 2020

Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms—customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV) and lifetime value (LTV), just to name a few. And tracking them all is neither productive nor efficient.

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

Chart Mogul

MAY 20, 2021

I’m a ChartMogul customer, and I’m a bootstrapper. I only cared about MRR because I hadn’t yet learned about other important SaaS metrics such as Churn and Lifetime Value. And it was easy — when I had just one price point and a few customers. This shows how quickly I’m losing those hard-won customers.

Pricing 52

Pricing Customer Lifetime Value Churn Metrics 52

Chart Mogul

MAY 20, 2021

I’m a ChartMogul customer, and I’m a bootstrapper. I only cared about MRR because I hadn’t yet learned about other important SaaS metrics such as Churn and Lifetime Value. And it was easy — when I had just one price point and a few customers. This shows how quickly I’m losing those hard-won customers.

Pricing 52

Pricing Customer Lifetime Value Churn Metrics 52

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. Product-led growth anatomy.

SaaS 103

SaaS Acquisition Onboarding Retention 103

User Pilot

MARCH 29, 2023

You can retain more customers and generate more revenue with the right approach. By making informed decisions with LTV optimization, you can create a cycle of customer loyalty and long-term profitability. TL;DR SaaS Customer lifetime value (LTV) measures the total revenue a customer will bring to a company over time as a user.

Customer Lifetime Value 97

Customer Lifetime Value Revenue Onboarding Acquisition 97

Intercom, Inc.

NOVEMBER 7, 2018

Growth is good, but growth at any cost is very, very bad. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at any cost. Let’s look at costs. Lifetime Value. Payback Periods.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

User Pilot

FEBRUARY 22, 2023

TL;DR User retention measures how successfully you keep hold of your customers over a given time frame. To measure customer retention , focus instead on specific accounts paying for access to the product (i.e., User acquisition is far more expensive than user retention. Customer lifetime value.

Retention 95

Retention Customer Lifetime Value Onboarding Churn 95

User Pilot

MAY 23, 2023

TL;DR A product-led organization operates under the premise that if the product is really good at satisfying the market’s needs, users will convert into paying customers when given the chance to experience the product’s value for free. A product-led organization expands its customer base through word-of-mouth and referrals.

Scale 98

Scale SaaS Retention Onboarding 98

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. Word-of-mouth (WOM) marketing is said to be the most cost-effective acquisition strategy. What is product-led acquisition?

Scale 98

Scale Acquisition Scaling Customer Lifetime Value 98

User Pilot

FEBRUARY 9, 2023

If the product is good enough and drives value for customers, they are happy to pay. Both sales-led and marketing-led growth models focus on customer acquisition, but less so on their retention. For PLG to happen, customers need to be able to experience the product value through the freemium and trial models.

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98