SaaStr

DECEMBER 27, 2023

5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. CRO On Why You Need Both I really loved this one with Harness’ CRO on how to rule a PLG and sales-led playbook at the same time: #6. A few great ones to catch up on: #1. Harness.io

Scale 219

Scale SMB Generative AI AI 219

SaaStr

SEPTEMBER 3, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Next Great SaaS IPO is Officially Coming: Klaviyo The Official Guide to SaaStr Annual 2023 Parties and Side Events!! SaaStr 680: The Most Important SaaS Metrics of 2023 with monday.com Co-Founders and SaaStr Founder Jason Lemkin  5.

AI 203

AI Startup Scaling SaaS 203

SaaStr

AUGUST 28, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. SaaStr 582: SaaS Secret Sauce: How the CEO — CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch. The Ultimate Guide for Hiring a Great VP of Sales.

Sales Hiring 269

Sales Hiring Scale Scaling Revenue 269

SaaStr

APRIL 16, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Is the Employer-Employee Social Contract in Tech … Now Broken? SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education  5.

Generative AI 166

Generative AI SMB Education AI 166

SaaStr

DECEMBER 17, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Knowing — and Sharing — Your Zero Cash Date (Updated) Salesforce: Your Job’s at Risk If You Sell Less Than $400k a Year The Top 3 Things CROs Are Quietly Talking About These Days 2023 Was The Year of Hiding Inside the Base.

Sales Hiring 164

Sales Hiring Scale AI Startup 164

SaaStr

AUGUST 21, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. SaaStr 582: SaaS Secret Sauce: How the CEO — CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch. 10 Things I’d Do Differently as a Founder Next Time.

Scale 198

Scale Scaling Retention Investment 198

SaaStr

JANUARY 31, 2024

In this week’s latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Ruthless transparency in sales can certainly be challenging to develop since most sales reps like to perform against a metric they can control and feel good about.

Enterprise 235

Enterprise Scale Sales SaaS 235

SaaStr

FEBRUARY 12, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Exhibiting at Events is Expensive. SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health  2. Very Expensive. But Software?

Sales Recruiting 130

Sales Recruiting Sales Hiring Venture Capital Sales 130

SaaStr

DECEMBER 26, 2021

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. FT: Yamini Rangan’s Top Metrics as HubSpot’s New CEO. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO. 6 Key Signs a VP Can’t Scale Beyond $5m-$10m ARR. Top Videos This Week: 1.

Venture Capital 230

Venture Capital Scale Scaling Metrics 230

SaaStr

DECEMBER 5, 2022

Spotify has rolled out its latest metrics on the top podcasts and we’re pleased to note The Official SaaStr Podcast is in the Top 1% of most. Just the past few have the CEOs and CROs and CXOs of Atlassian, HubSpot, Gusto, Talkdesk, Klaviyo, Divvy, Algolia, HashiCorp, Confluent, Mailchimp and so much more!

Scale 221

Scale Scaling Metrics SaaS 221

SaaStr

SEPTEMBER 12, 2023

Tie compensation to these metrics to incentivize performance. 2 Cold Emails I Funded For Millions Cold emails to investors can work if they are personalized, compelling, and show early traction or metrics that demonstrate a clear opportunity. NPS is A Great Core Metric. Corporate Blogs Always Work. I Was Wrong.

Sales Hiring 218

Sales Hiring Technical Advisors Compensation Outsourced Development 218

SaaStr

JUNE 19, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Sprout Social at $240,000,000 in ARR. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Sprout Social at $240,000,000 in ARR.

CTO Hire 201

CTO Hire CTO Sales Hiring Innovation 201

SaaStr

NOVEMBER 23, 2022

Know the role of the CRO (hint: it’s not sales). The CRO role is much more expansive than that of, for example, a VP of sales. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The life of a CRO is all about results.

Underperforming Technical Team 260

Underperforming Technical Team Leadership Outsourced Development Finance 260

SaaStr

MAY 18, 2023

5 Metrics Every SaaS Company Should Care About with Salesforce Ventures #4: Gainsight CEO Nick Mehta: My Top 10 Mistakes In 10 Years #5. CRO On Why You Need Both #8. CRO On Why You Need Both #8. Battery Ventures’ VP Brandon Gleklen on The Latest in SaaS Metrics #9. Sales-Led or Product-Led? Harness.io Harness.io

Generative AI 213

Generative AI AI Metrics SaaS 213

SaaStr

OCTOBER 12, 2021

Video: Intriguing Session Slides: Customer Success SaaStr Session #4: “The Top Customer Metrics For Your Board and Investors and How To Nail Them”. Intriguing Session Slides: Customer Success SaaStr Session #5: “How to Perfect the Customer Journey from Marketing to Sales to CS with Pilot’s CEO and CRO”. Presented By: .

VP of Engineering 321

VP of Engineering Customer Success Engineering Retention 321

SaaStr

JANUARY 5, 2024

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. It can go in two different directions: What is the right performance metric? So, how do you determine what to measure? What should quota be?

Sales Hiring 238

Sales Hiring Sales Recruiting Scale Outbound Sales Team 238

SaaStr

DECEMBER 31, 2022

“Top 5 Ways to Scale a Sales Team with Zoom CRO Ryan Azus and SaaStr VP of Sales Bryan Elsesser “ A great deep dive on how to go more enterprise and build a sales team from Zoom’s CRO. #3 3 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic.

Scale 190

Scale SMB Innovation B2B 190

SaaStr

AUGUST 13, 2022

How to Scale Outbound Sales with Anna Baird (CRO, Outreach), Amy Appleyard (SVP Global Sales, Malwarebytes), Michelle Benfer (VP, Head of North America Sales, HubSpot), and Tony Benvenuto( SVP of Sales West, Seismic). #12. Top 5 Ways to Scale a Sales Team with Zoom CRO Ryan Azus and SaaStr VP of Sales Bryan Elsesser. #10.

Scale 193

Scale AI Innovation Scaling 193

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. Another performance metric could be pipeline activity with actual outputs.

Sales Hiring 244

Sales Hiring Sales Recruiting Scale Headcount 244

SaaStr

APRIL 5, 2023

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Lay the groundwork for metrics that tell you what success looks like. You can build a strong analytical foundation.

Sales Hiring 184

Sales Hiring Education Scale Strategy 184

SaaStr

JANUARY 28, 2022

Cathy Gao , Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre , CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.

Scale 169

Scale Sales Hiring Scaling Sales Recruiting 169

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

MARCH 25, 2022

Sam Blond, CRO at Brex, shares his insights into how to select suitable targets and ensure your team hits them. Unit Economics Start to Matter: You’ll begin to add in additional metrics like CAC and LTV to give the fullest picture of your targets and performance. The Two Variables and Your Target Game Plan.

Sales Hiring 253

Sales Hiring Revenue Finance Startup 253

SaaStr

DECEMBER 3, 2021

. #9 SaaStr 150: Why New Qualified Leads Divided By Win Rate Is The Metric in SaaS, Why It Is Harder To Go Enterprise Down Than SMB Up & How To Create Engines of Growth Within Your Organization with Paul Albright, Former CRO @ Marketo. #8 Lecturer and Former Hubspot CRO Mark Roberge on His Step by Step Guide to Revenue Growth.

Scale 192

Scale Sales Hiring SMB Benchmarks 192

SaaStr

JANUARY 3, 2023

Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. . Each channel, function, and team has different goals, metrics, and KPIs. Measure value, volume, and velocity and check that each metric improves over time. Not anymore.

Enterprise 216

Enterprise Sales Sales Funnel Compensation 216

SaaStr

OCTOBER 28, 2022

In the first session of the eye-opening CRO Confidential series, SaaStr CEO Jason Lemkin interviews Founders Fund Partner Sam Blond about the current economic climate. In 2021, there was much less focus on efficiency and more on revenue metrics like ARR. A New SaaS Playbook.

Sales Recruiting 194

Sales Recruiting Sales Hiring Leadership Interviewing 194

SaaStr

DECEMBER 2, 2021

25 SaaStr 214: New Relic CRO Erica Schultz on What It Takes To Successfully Scale Into Enterprise & How The Very Best Reps Build Relationships With Their Leads. #24 A lot has changed since 2016, but SaaStr is still bringing you the best advice from industry leaders, and we don’t plan on stopping. Today, we’ll dive into 25-13.

Scale 231

Scale Benchmarks Enterprise Leadership 231

SaaStr

APRIL 28, 2023

Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Yext used the metric of how much ACV was in a room. Always trust your gut.

Scale 185

Scale Sales Hiring Sales Business 185

Neil Patel

MAY 18, 2021

If you want to increase your conversion rates , you need a strong CRO program to guide you. A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. What Is a CRO Program? Why Are CRO Programs Important?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

Totango

MAY 17, 2023

I was also fortunate to lead a conversation on this very topic with our Totango CRO, Dennis Reardon, and Sr. CMO and Marketing CRO and Sales CPO and Product Roughly one-quarter of the audience revealed they would like to improve their relationship with marketing and the CMO. VP of Customer Success at Veriforce, Andy Kearney.

Generative AI 108

Generative AI Marketing Sales AI 108

SaaStr

MARCH 21, 2021

. “The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Tomasz Tunguz” A crowd favorite from SaaStr Build 2021. #4. “The Future of Sales Post-Covid with Brex’s CRO, Sam Blond” What will sales look like after Covid? Catch up here!! #5.

Cloud 255

Cloud Scale Customer Success Scaling 255

SaaStr

SEPTEMBER 1, 2021

Really, what you tend to see when you keep a stretch VP too long in their current role is flat metrics. It might in fact mean hiring an SVP or CRO above them. But a VP whose metrics are flat for more than a quarter rarely if even finds a way to reaccelerate growth later. CEOs that let their stretch VPs keep on stretching.

Sales Recruiting 226

Sales Recruiting Scale Sales Hiring Metrics 226

SaaStr

MAY 7, 2023

To start, Sam Blond, former CRO at Brex and now Partner at Founders Fund will be hosting a live version of SaaStr CRO Confidential with Parker Conrad, CEO & Founder of Rippling. Then after lunch, we’ve got back-to-back epicness with Rippling, Founders Fund, Zapier, and Loom all hitting the stage.

Venture Capital 203

Venture Capital Banking Benchmarks Scaling 203

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. The Chief Revenue Officer (CRO).

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

JUNE 27, 2020

3: “SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe” One of the top-rated sessions from SaaStr Europa. #4: 9: “Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman” I loved Ben’s session at SaaStr Scale. A great thoughtful session. #9:

Scale 269

Scale Acquisition Cloud Scaling 269

SaaStr

JUNE 4, 2023

Have the best CRO you know interview your potential VP of Sales. Get numbers and metrics, and push on them. A few thoughts. We used to do these things. It’s time to do them again: First, have the best VP in that role you know interview the VP candidate you want to hire. The best CMO your VP of Marketing candidate.

Sales Hiring 222

Sales Hiring SaaS Interviewing Startup 222

SaaStr

NOVEMBER 30, 2023

There are five metrics ICONIQ feels are indicative of fundamental health regardless of stage, and so, while each one may not be directly tied to GTM health, they are all indirectly tied to it. Or, if you’re $10M, look for someone with $250M of quota responsibility on their team, even if they didn’t hold the title of CRO or Head of Sales.

Scale 222

Scale Sales Hiring Scaling Outsourced Development 222