SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 214

Payment Methods Acquisition Scale Payments 214

SaaStr

APRIL 28, 2022

Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. We wanted to give a special shout-out to some of our newest sponsors for SaaStr Europa 2022.

compliance 240

compliance Forecasting Finance AI 240

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. The average public SaaS company is twice as efficient. Let’s start with the meta. “I

Metrics 152

Metrics Scale Sales Hiring SaaS 152

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Identify friction areas.

SaaS Payments 97

SaaS Payments Payment Services Payment Methods Payment Solutions 97

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. How did they turn their growth rates around? How did they turn their growth rates around? Master your messaging.

Scale 283

Scale Scaling Sales Hiring Software Review 283

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? Let’s start!

Underperforming Technical Team 94

Underperforming Technical Team User Experience Customer Lifetime Value Retention 94

Subscription Flow

MARCH 28, 2024

The rapidly changing digital economy has led to a growing demand from SaaS businesses based in the US for more straightforward ways to handle international transactions. How It Can Become the Backbone of Your Online Transactions Section 1: Why you may need a merchant of record for SaaS companies?

Merchant Services 52

Merchant Services Payment Services SaaS Payments Payment Solutions 52

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 89

Social Media Data SaaS Scale 89

User Pilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Acquisition 77

Acquisition Benchmarks Customer Lifetime Value B2B 77

Subscription Flow

APRIL 23, 2024

In this blog, we will be looking at Paddle vs Chargebee vs SubscriptionFlow to bring you up to speed on their latest features in 2024, so you can pick the software that serves as the best fit for your subscription-based business.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. Incorporate interactive elements like forms, pop-ups, countdown timers, and buttons to increase conversion rates.

Payment Services 82

Payment Services Payments Payment Methods Merchant Services 82

SaaStr

FEBRUARY 3, 2023

After several years of booming business in SaaS, the world of fundraising nearly gave everyone whiplash when capital stopped flowing as freely in 2022 as it did in 2021. Historically, SaaS investors tended to look for the undisputed top dog competitor in every category, and would pour huge amounts of money into those companies.

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Venture Capital Sales Hiring Social Media Healthcare 212

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. In-app strategies for converting free or trial users to paying customers.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 76

SaaS Sales Funnel Customer Lifetime Value Acquisition 76

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. In this article, we’ll look at 10 crucial quantitative metrics and how you can optimize them for the best results.

Metrics 96

Metrics Customer Lifetime Value Retention Onboarding 96

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. There were better conversion rates once in the funnel. When Lattice launched its engagement product in 2018, it had a humongous lift with almost double the quarterly booking rate overnight. Why share this timeline?

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Scale Scaling Startup Sales Hiring 255

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

SaaS Payments 84

SaaS Payments Payment Methods Strategy Payment Solutions 84

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Use funnel analysis to spot the drop-off points and areas of friction hindering your conversion rates.

B2B 101

B2B Development Team Review Software Review Marketing 101

SaaStr

JULY 11, 2023

In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. SaaS Experience: NOT REQUIRED. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free. Mid-Market?

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Sales Hiring SMB Sales Recruiting Payment Methods 180

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. The churn rate becomes more predictable based on usage sentiment.

Scale 277

Scale New CTO CTO Acquisition 277

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Metrics 92

Metrics Scale Software Review Retention 92

Tom Tunguz

AUGUST 11, 2018

Unfortunately, most SaaS startups don’t have enough samples to reach a statistically significant answer. Their data showed conversion rates for most of these businesses follow an S curve. Longer trials do not convert customers at greater rates. What types of conversion tactics are used to push customers to pay?

Payment Solutions 196

Payment Solutions Software SaaS Acquisition 196

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 96

Software Review Outsourcing Services SaaS Sales Hiring 96

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. My personal objective was simple, learn as much about SMB SaaS as I could and move on to another company to continue learning. 7 Tips to get 7,000 Customers. Stay Laser-Focused.

Scale 275

Scale Sales Hiring Sales SMB 275

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Conversion rate measures the percentage of users performing the desired action.

Metrics 83

Metrics Customer Lifetime Value SaaS Scale 83

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. In marketing terms, that conversion rate is a pretty epic feat.

Artificial Intelligence 139

Artificial Intelligence Scale SaaS Payments Payment Methods 139

Unbounce

JANUARY 13, 2022

Yes, some still remain (stick to one CTA, people), but recent conversion data has also uncovered new best practices —and a staggering amount of landing pages that don’t apply them. So you do them, publish your page, and its conversion rate falls flat. Cause that could be the culprit to a lower conversion rate.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Metrics 92

Metrics Customer Lifetime Value Benchmarks Churn 92

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Blog content. Video chat.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. But these recommendations don’t acknowledge the reality: campaign optimization is aspirational for most small businesses. It’s something for someone else. Too expensive.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

User Pilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?

SaaS Payments 95

SaaS Payments B2B SaaS Payment Solutions 95

Neil Patel

MAY 18, 2021

While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. If you want to increase your conversion rates , you need a strong CRO program to guide you. What Is a CRO Program? Why Are CRO Programs Important?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Table of Contents. Define your ideal buyer persona 2.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

Enterprise 87

Enterprise Scale Generative AI SMB 87

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems.

SaaS Payments 86

SaaS Payments Outsourcing Services Payment Solutions Payment Services 86

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Userpilot can help.

Strategy 87

Strategy SaaS Payments Payment Solutions Payment Methods 87

User Pilot

AUGUST 5, 2023

The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. Use feature tagging to track feature usage.

Data 92

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 92