SaaStr

FEBRUARY 10, 2022

As should come as no surprise, the early manifestations of this infrastructure overwhelmingly benefited enterprise companies that had either the internal sophistication or the budget to position themselves as early adopters. Awareness : In the early days, we met developers where they lived: blogs, social media, GitHub, et cetera.

Cloud 209

Cloud Venture Capital Social Media Technology 209

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Customer Success vs. Sales. Top 4 Metrics Chief Customer Officers (CCOs) Must Know. With a dizzying number of SaaS metrics—from acquisition costs and account expansion to customer churn and satisfaction—all vying for headspace, CCOs must focus on the measurements that really matter.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Intercom, Inc.

MARCH 9, 2022

We iterate, fight for adoption, and keep pushing for maximum impact for our customers and our business. We use a specific R&D outcomes metrics template to help us think through and articulate the results we’re aiming for. After we ship, we fight for adoption and usage. Read other blog posts in the series here.

Metrics 152

Metrics Acquisition Revenue Churn 152

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Chief Executive Officer As the highest-ranking executive, the CEO ensures the company runs smoothly and employees are happy and engaged.

Sales Hiring 96

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 96

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 96

Metrics Customer Lifetime Value Retention Onboarding 96

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 87

Acquisition Retention Customer Lifetime Value User Experience 87

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage.

SaaS 76

SaaS Sales Funnel Customer Lifetime Value Acquisition 76

Totango

OCTOBER 6, 2020

Customer success vs. customer support: although these two terms appear similar, they actually refer to two different, yet complementary, functions within a company. Customer Success vs. Customer Support: How They Differ and How They Intersect. How Customer Success Creates Value Using Data-Driven Measures.

Customer Support 106

Customer Support Customer Success Construction Churn 106

User Pilot

JULY 9, 2023

Relevant usability metrics include success rate, task duration, error rate, and customer satisfaction. Userpilot is a product adoption platform with advanced analytics and feedback functionality that you can use for testing your product usability. Usability vs. User Experience (UX). Book the demo to see how.

User Experience 93

User Experience Sales Recruiting Scale Interviewing 93

User Pilot

FEBRUARY 21, 2023

Heap vs Pendo? Pendo is a digital adoption platform with robust analytics functionality. Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. It also supports both mobile and web apps.

Software Review 96

Software Review Underperforming Technical Team Technical Review Systems Review 96

User Pilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product.

Underperforming Technical Team 97

Underperforming Technical Team SaaS Churn User Experience 97

User Pilot

JULY 31, 2023

A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. Ultimately, a product marketing manager’s main objective is to create and execute a marketing strategy that will boost demand and adoption for the product.

Product Marketing 90

Product Marketing Management Marketing Customer Lifetime Value 90

User Pilot

MAY 14, 2023

Event tracking provides teams with insights into user behavior so that they can improve the product, its UI, and key metrics like conversion rates. If you need an in-app tracking tool, your options include dedicated analytics tools or product adoption solutions. Userpilot Userpilot is a growth platform for web-based digital products.

SaaS 94

SaaS Scale Social Media Pricing 94

User Pilot

OCTOBER 10, 2022

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?

Metrics 83

Metrics Strategy Underperforming Technical Team Onboarding 83

User Pilot

MAY 3, 2023

Marketing analytics is primarily focused on external data and metrics related to customer acquisition. Start with a clear goal, choose the metrics you’re going to measure, gather data from a variety of places, conduct detailed analysis , and implement what you find with targeted in-app communication. in-app user behavior).

Software 72

Software Management User Experience Metrics 72

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs.

Product Marketing 97

Product Marketing Metrics Customer Lifetime Value Marketing 97

User Pilot

JANUARY 31, 2023

Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Because it drives so many critical benchmarks: retention , adoption, conversion rate, customer lifetime value , customer acquisition, increased sales , and more. Higher activation boosts product adoption.

Customer Lifetime Value 90

Customer Lifetime Value Sales Funnel Onboarding Acquisition 90

User Pilot

FEBRUARY 26, 2023

TL;DR Mixpanel is a product analytics tool that helps companies measure and optimize user engagement. Mixapanel’s group analytics enables you to analyze behavioral data as a group and calculate account or company-level metrics. Mixpanel vs Google Analytics. Mixpanel dashboard homepage.

Software Review 94

Software Review Systems Review Engagement Scale 94

User Pilot

FEBRUARY 24, 2023

TL;DR Appcues is a product adoption platform that allows you to track and analyze product usage and design onboarding experiences to drive feature and product adoption. Userpilot is an alternative adoption tool that offers more comprehensive analytics features at a lower price point. Appcues is a product adoption platform.

Software Review 93

Software Review Engagement Onboarding Pricing 93

User Pilot

MARCH 29, 2023

social media engagement or email click-through rate), or feedback data (e.g., It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Social media Follower demographics (just like website analytics) Engagement (likes, comments, shares, retweets, etc.)

Data 87

Data Social Media Customer Lifetime Value Acquisition 87

User Pilot

MAY 17, 2023

Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth. Userpilot allows you to collect user feedback, analyze in-app user behavior, and drive engagement with targeted contextual in-app messages. However, they differ in scope.

Customer Lifetime Value 90

Customer Lifetime Value User Experience Onboarding Scale 90

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? In this article, we'll go over what customer engagement is, why you should measure it and how plus some of the top metrics to track. Customer engagement refers to repeated interactions that users have with your product or brand across their user journey.

Engagement 98

Engagement Retention Software Review SaaS 98

User Pilot

FEBRUARY 9, 2023

Next, you need to choose the right metrics to measure progress and set the timescale for the experiment. The goal of product optimization in SaaS is to create a product that effectively addresses customer pain points and provides a smooth user experience , translating into increased adoption , customer loyalty , and overall product success.

Management 89

Management Sales Recruiting User Experience Customer Lifetime Value 89

User Pilot

MARCH 16, 2023

It offers a range of features, such as letting customers create custom onboarding flows, analyze product adoption metrics, and create interactive product tours. Allowing up to 2,500 monthly active users, the Basic plan helps you onboard new users or increase engagement across customer lifecycles. Userpilot Userpilot’s dashboard.

Pricing 94

Pricing Software Review Technical Review Onboarding 94

Totango

OCTOBER 27, 2021

Fortunately, there are some steps you can take to help you re-engage with disengaged customers as well as some measures you can take to help prevent client ghosting altogether. . For instance, try including relevant metrics, KPIs or trends in your email that recap the challenges they started out with and how far they’ve come (i.e.

Customer Success 91

Customer Success Engagement Communication Metrics 91

User Pilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. Otherwise, you might fall into the trap of vanity metrics and key results. Need an example of strategic initiatives so you can implement them in your SaaS business?

Development 94

Development Scale Retention Onboarding 94

User Pilot

JUNE 6, 2023

Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. There’s a whole host of analytics metrics that you could track. Userpilot is a digital adoption platform with robust analytics, user feedback, and in-app engagement features. What is product data analytics?

Data 64

Data User Experience Churn Retention 64

Totango

MAY 5, 2021

Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way. There are a variety of surveys and metrics you can use to measure these different elements. How comfortably they can integrate the product into their daily workflow.

Data 118

Data Underperforming Technical Team Software Review Technical Review 118

User Pilot

JANUARY 19, 2023

TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. CRC includes costs affiliated with marketing, sales, and customer success teams, employee wages and training expenses, customer adoption and loyalty programs, discounts, special offers, etc. Let’s start! Tag Feature.

Retention 95

Retention Customer Lifetime Value Onboarding Acquisition 95

User Pilot

MAY 5, 2022

After reading this blog post, you’ll learn: how to calculate customer churn, what metrics to track, what tools to use to understand the reasons behind churn, and how to act on the collected churn data. There are six essential metrics to keep an eye on when carrying out churn analysis. Let’s begin!

Churn 98

Churn Retention Subscription Payment Features 98

User Pilot

MARCH 11, 2022

In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. Important user behavior metrics to track include trial signups and conversions , activation , and complete adoption. What are user behavior metrics? Complete adoption. And where do you start?

Data 95

Data SaaS User Experience Metrics 95

User Pilot

JUNE 26, 2023

The Value vs Effort matrix considers the positive impact of the feature against the resources and time needed to deliver it. The Urgent vs. Important Matrix is based on the same principle as Value vs. Effort or Opportunity scoring. Value vs Effort feature request prioritization framework. Simple and quick to implement.

Forecasting 90

Forecasting User Experience Scaling Development 90

Totango

OCTOBER 27, 2021

Fortunately, there are some steps you can take to help you re-engage with disengaged customers as well as some measures you can take to help prevent client ghosting altogether. . For instance, try including relevant metrics, KPIs or trends in your email that recap the challenges they started out with and how far they’ve come (i.e.

Customer Success 72

Customer Success Engagement Communication Metrics 72

User Pilot

OCTOBER 8, 2021

We previously discussed them in our blog post about Pendo here. This suggests that these customers were still somewhat engaged , but didn't immediately take a step forward towards becoming active users. Quantitative analytics vs qualitative analytics. Pendo's proprietary metric. 15% were untagged. Track Events.

Software Review 96

Software Review Systems Review Onboarding Retention 96

User Pilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Software Review 96

Software Review SaaS Customer Lifetime Value Engagement 96

User Pilot

AUGUST 9, 2023

In this article, we’ll cover how to calculate retention rate, other key customer retention metrics, and how you can improve your retention rates. Other important customer retention metrics are revenue churn rate, Net Promoter Score , repeat purchase rate, and customer lifetime value. What is customer retention rate?

Retention 96

Retention Customer Lifetime Value Churn Metrics 96

User Pilot

DECEMBER 22, 2023

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. ”) Microcopy UX vs. marketing copy UX microcopy and marketing copy are both essential parts of a product’s communication strategy but they serve different purposes. It doesn’t stop here.

AI 100

AI Scale User Experience Onboarding 100