ChurnZero

MAY 2, 2024

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. My last comment regarding IPOs is that equity markets are pretty shut right now.

Benchmarks 52

Benchmarks B2B SaaS Technical Review 52

Tom Tunguz

AUGUST 26, 2023

Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. When the company spends $1 in sales & marketing expense, Klayviyo produces $1.03 Klayviyo’s sales efficiency tops the market at 1.04 for the last 6 months.

Benchmarks 160

Benchmarks Venture Capital Marketing SMB 160

Tom Tunguz

NOVEMBER 18, 2021

Samsara has adopted a few interesting go-to market techniques. Second, is the focus up-market after having amassed a significant customer base. How much will Samsara be worth in the public markets? In the S-1 , Samsara highlights the frequent cross-pollination of products within accounts. This results in a 115% NDR.

CTO Hire 357

CTO Hire CTO Coach Benchmarks Scale 357

Tom Tunguz

JUNE 26, 2022

The market values COIN, Coinbase’s stock, and UNI, Uniswap’s token at about 3x trailing 12-month revenues. As the market has corrected, so have the trailing 12-month revenues (TTM)/Market Cap multiples. Coinbase and Uniswap are two of the leading crypto exchanges. But should they be trading at similar multiples?

Benchmarks 273

Benchmarks Headcount Government Business Model 273

FastSpring

OCTOBER 25, 2023

of the 2020 global SaaS market attributed to NA. B2C vs. B2C Many companies that use FastSpring to sell software globally serve both B2C and B2B markets, but whether your SaaS business focuses on both or just one, it can be helpful to monitor how Q4 sales trends differ between the two markets. Additionally, while U.S.

SaaS Payments 144

SaaS Payments Payment Solutions Software Review Merchant Services 144

How To Buy Saas

APRIL 5, 2024

Benchmarking, or bounce rate averages industry, provides invaluable data that can help companies identify areas for improvement and implement best practices. Benefits of Benchmarking Bounce Rates Benchmarking failure rates in the e-commerce industry offer many benefits.

Benchmarks 40

Benchmarks Payment Methods Payment Services Payments 40

OPEXEngine

DECEMBER 13, 2022

In these discussions, lots of conventional wisdom is shared, backed up by “benchmarks” that came from an investor, a conference, or another industry source. That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way. SaaSco’s sales cycle is six to nine months. .

Benchmarks 52

Benchmarks Scale Headcount Software Review 52

FastSpring

APRIL 26, 2022

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

Kalungi

JUNE 26, 2023

In today's competitive SaaS landscape, understanding how your marketing efforts are performing is crucial to your venture's growth success. For that, you need access to industry-wide SaaS benchmark metrics. But what should you be comparing those numbers to when gauging your success?

Benchmarks 40

Benchmarks Metrics Marketing SaaS 40

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Introducing the 2021 Conversion Benchmark Report.

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

Chart Mogul

MARCH 1, 2023

See chapter 2 in the report to learn more about net retention benchmarks. In the pre-product market fit stage of the business, net retention is usually poor. As startups grow and find product-market fit, net retention improves. When benchmarking, always keep the stage of your business in mind. In contrast, 41.1%

Benchmarks 98

Benchmarks Retention B2C Business 98

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 258

B2B Branding Marketing B2C 258

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 239

Scale Sales Hiring Scaling Outsourced Development 239

User Pilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. The average CAC varies across industries. Customer acquisition cost formula.

Acquisition 71

Acquisition Benchmarks Customer Lifetime Value B2B 71

Chart Mogul

MAY 24, 2023

I couldn’t be more excited to launch the 2nd edition of the ChartMogul SaaS Benchmarks Report. In this report, we analyze anonymized and aggregated data from over 2,100 SaaS businesses to bring you the latest SaaS benchmarks and growth trends. In today’s market average is losing – or more accurately, median is losing.

Benchmarks 52

Benchmarks SaaS PayPal Retention 52

SaaStr

FEBRUARY 3, 2021

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this guide, Menaka (MK) Shroff, the Director of Global Marketing at Google , shares her observations of the misunderstandings she has seen during her career and how to avoid them.

Enterprise 162

Enterprise Marketing Scale Benchmarks 162

Kellblog

JUNE 10, 2021

This is a quick post to share the slides I presented today at the GainSight Pulse Everywhere 2021 conference in a session entitled Net Dollar Retention, Key Benchmarks at $50M, $200M, and $1B in annual recurring revenue (ARR). In the session we discuss: The answer, which is 104%. Median NDR which is surprisingly invariant across size.

Benchmarks 109

Benchmarks Retention Subscription Payment Features 109

Chart Mogul

JULY 6, 2023

We’ll also share the latest benchmarks on negative churn among SaaS businesses. Benchmark your churn metrics against 2100+ SaaS businesses How negative churn causes explosive growth How to achieve net negative revenue churn What is churn? If you want, you can learn more about churn basics and benchmarks on our blog.

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Tom Tunguz

SEPTEMBER 1, 2021

Both the ACV and large customer contribution are increasing with time suggesting the company continues to focus up-market. The company spent $47m in 2019 on sales and marketing, and $52m in 2020, an increase of $3m or 6%, while growing revenues 49%. Amplitude has demonstrated improving efficiency characteristics across three key areas.

Metrics 250

Metrics Benchmarks PayPal Enterprise 250

Kellblog

FEBRUARY 27, 2022

Question: how much does a $15M SaaS company spend on sales and marketing as a percent of ARR? Charts like this, from OpenView’s 2021 Financial & Operating Benchmarks survey , help us answer questions like that all the time. The company is not making much progress towards the benchmark. Normally, it’s not.

Sales Hiring 129

Sales Hiring Marketing Sales Benchmarks 129

Tom Tunguz

MARCH 2, 2024

This is a chart of many recent AI models’ performance according to a broadly accepted benchmark called MMLU. But pretty quickly, the infrastructure layer should commoditize, just as it did in the cloud where three vendors command 65% market share : Amazon Web Services, Azure, & Google Cloud Platform. 3/15/22 175 0.7

AI 198

AI Azure ChatGPT Benchmarks 198

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

Baremetrics

MARCH 23, 2021

When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. Other concerns affect these rates of conversion as well and studying all of them with the proper benchmarks in place; makes it easier for every company to succeed.

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

OpenView Labs

NOVEMBER 16, 2021

Annual Contract Value (ACV) to Marketing Cost Ratio. ACV Ratio = Expense of marketing campaigns : Revenue from marketing campaigns. Essentially, this metric is the marketing component of CAC (see below). In many cases, a healthy ratio is 2-to-1, which is to say that you spend about $2 on marketing to acquire $1 of ACV.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

SaaSOptics

DECEMBER 7, 2021

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]. They shared their experiences and insights into the importance of good data hygiene, how it impacts forecasting and funding, and using industry benchmarks to determine valuation. Share what’s on the horizon for your next milestone, market, or product.

Benchmarks 77

Benchmarks Scale Venture Capital Outsourced Development 77

Intercom, Inc.

MAY 25, 2022

A marketing-qualified lead (MQL) is a qualified prospect who has interacted with a brand’s marketing content or marketing channels in a meaningful way but hasn’t yet engaged with the brand’s sales team. . Defining marketing-qualified leads. What is a good MQL to SQL conversion rate?

Marketing 118

Marketing Sales Funnel Benchmarks Engagement 118

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 52

Benchmarks Retention Software Review Technical Review 52

Practical Advice on SaaS marketing

JULY 9, 2016

Here are a few I hear all the time: How much should I spend on sales and marketing to acquire customers? There are certainly plenty of surveys and published benchmarks on SaaS metrics that try to provide guidance. Use caution with rules of thumb But you should be careful not to take these SaaS benchmarks as gospel.

Benchmarks 100

Benchmarks Metrics SaaS Acquisition 100

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your pulse check on the venture markets right now, today? Multiples have come down since the peak, and today the venture-growth markets are prioritizing efficient growth.

Venture Capital 224

Venture Capital Benchmarks Cloud compliance 224

Tom Tunguz

MARCH 24, 2019

One key driver of profitability is labor-market arbitrage. sales efficiency, meaning one dollar of sales and marketing spend results in $1.80 These metrics are the result of exceptional product market fit. In addition to the terrific growth rate, Zoom has grown profitably with 2% net income margin recorded last year.

Metrics 277

Metrics Benchmarks Scale Acquisition 277

Tom Tunguz

SEPTEMBER 16, 2017

How much should a SaaS startup invest in sales and marketing at different stages of the business? This is a very nuanced question, but benchmarks do provide some guidance for what is reasonable. The chart above shows the sales and marketing investment of publicly traded software companies at different revenue levels.

Investment 274

Investment Startup Marketing SaaS 274

Kellblog

JULY 29, 2021

In this fast-paced episode we move through topical discussions of the major SaaS metrics followed by investors and operators alike, and look at the size-segmented benchmarks presented in Ray’s 2020 B2B SaaS Metrics report.

Benchmarks 121

Benchmarks B2B Metrics SaaS 121

OPEXEngine

JUNE 14, 2022

BOSTON, June 13, 2022 – OPEXEngine, the world’s leading SaaS benchmarking platform, today launches its new R&D benchmarks solution. The benchmarks help technology executives invest in R&D with more confidence by comparing their own costs and performance with similar organizations.

Technical Review 45

Technical Review Benchmarks Outsourcing Services Development Team Review 45

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. The first few months of this year felt like a lot of churning in the market. Not surprisingly, these benchmarks match up relatively well with the numbers public companies reported. net retention and CAC payback).

Cloud 177

Cloud Software Azure AWS 177

Tom Tunguz

OCTOBER 7, 2019

One way of thinking about the early-stage fundraising market is as a collection of financial products. The relative market share of each of these financial products has whipsawed in four years. The relative market share of each of these financial products has whipsawed in four years. Those were the most popular.

Marketing 207

Marketing Benchmarks Trends Startup 207