SaaStr

AUGUST 26, 2022

A lot of press and PR around downrounds and layoffs is about B2C and less SaaS-y companies. But it’s not quite as bad in my experience as it may look on social media. Fenwick’s data on valuation increases going all the way back to 2005 illustrates that: #4. The data here confirms that: #5.

Pricing 318

Pricing Social Media B2C Startup 318

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

SaaS Payments 136

SaaS Payments Payment Solutions Software Review Merchant Services 136

SaaStr

JANUARY 9, 2023

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Tactic #5: Uplevel your social strategy. Your social media handles should not only indicate an online presence.

Social Media 224

Social Media B2C Marketing B2B 224

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74

B2C B2B Business Payment Features 74

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

Enterprise 258

Enterprise Scale B2C SaaS 258

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. Having said that, ironically today, the water cooler has been replaced by social media and real-time global discussion. There are 3 flavours – B2B, B2C and H2H. Ice or ice-cream?

B2C 84

B2C B2B Marketplace as a Service compliance 84

Neil Patel

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 76

Social Media B2C Branding Engineering 76

SaaStr

MARCH 24, 2021

Prince Harry as a Chief Impact Officer is not just a highly compelling story, it will be a great one on the website; in sales decks; in collateral; and social media. Brands matter in SaaS and B2B as well as B2C. And PR and awareness are yet another. And it works fast. Even if the ROI is a bit murky at first.

Scale 241

Scale Social Media B2C Leadership 241

Neil Patel

NOVEMBER 19, 2021

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

Social Media 141

Social Media B2C Software Review Merchant Services 141

Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. Semrush is a veteran at incorporating TikTok’s fast-paced trend cycle into their social media marketing strategy, with several viral videos under their belts.

B2B 87

B2B Social Media Entertainment Company Culture 87

Buffer Resources

FEBRUARY 28, 2024

Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms. Follower count : The larger your social media following, the broader your reach. However, more important than followers is engagement.

Pricing 96

Pricing Social Media Consulting Branding 96

FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. It’s also a great time for shoppers like you to take advantage of those deals! Deal: “ 20% discount on all products.

Payment Solutions 88

Payment Solutions Software Review Payment Methods SaaS Payments 88

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. Organic Social Media. 32% of companies are planning on increasing their organic social media budget. And we didn’t want to know how marketers were reacting just in the U.S.,

Marketing 144

Marketing AI Search Software Review Social Media 144

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Foursquare.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Subscription Flow

NOVEMBER 28, 2023

This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing. Make maximum use of social media: For good reason, a company that specializes in B2C SaaS uses social media very differently than one that sells B2B SaaS solutions.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . What is the difference between a lead and a prospect?

Social Media 118

Social Media B2C Advertising Branding 118

Intercom, Inc.

MAY 7, 2019

“People are much more inclined to share opinionated content on social media” And if no one can disagree with what you’ve produced it’s not going to start a conversation either. Even “information” is opinionated. We do that by having an “SEO-informed” content strategy rather than an “SEO-driven” one.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Video is the number one form of media in content marketing. Not anymore.

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143

Neil Patel

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Intercom, Inc.

AUGUST 20, 2020

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

Technology 243

Technology Telecommunications Social Media Communication 243

Neil Patel

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Just shy of 66 million.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Sales Hacker

SEPTEMBER 12, 2022

The customer features that really matter will depend on your specific business and whether you are a B2B or B2C company. Related: B2B vs B2C Sales: What’s the Difference Between B2B and B2C? Look at their website, social media channels, and any other marketing materials they produce. Purchasing power.

Startup 79

Startup Marketing Sales B2C 79

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Software Review 145

Software Review Social Media Marketing B2C 145

Baremetrics

JANUARY 18, 2022

Leverage the Power of Social Media 4. Leverage the Power of Social Media Social media is a great tool for building long-term customer relationships and keeping yourself attuned to customers’ needs. You can also use social media as a research tool to find out the different financial needs of your customers 4.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

Neil Patel

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. Source: Statistica.

Sales Hiring 133

Sales Hiring Social Media B2C Mobile 133

Neil Patel

JUNE 23, 2020

Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #3: Content Promotion. Lesson #1: Amazon. Lesson #3: Marketing Types. Lesson #1: PLA Campaigns.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. That makes it a valuable channel for driving your business goals.

Engagement 132

Engagement Social Media Branding B2C 132

Neil Patel

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

MAY 3, 2021

It’s not too long but not too short, and it skates on the line of the typical eight – to 10-second attention span we know people have on social media. If you regularly upload content onto social media as part of your marketing strategy, you’ll love the autoplay feature. Autoplay and Mobile First.

Social Media 132

Social Media Marketing Market Research B2C 132

Mucker Capital

NOVEMBER 8, 2023

You also need to examine their public positioning and the values they communicate through their website and social media. This positioning permeates their branding, as evident in their website, LinkedIn profile, product hang tags, and social media presence.

Branding 98

Branding Startup Development Strategy 98

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Baremetrics

MAY 26, 2021

That gives you an edge when you want to market to potential customers on social media, and you're at the mercy of an algorithm. For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. There are many models of customer segmentation.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Mucker Capital

APRIL 2, 2024

There are some differences to what that loop looks like within B2B and B2C contexts, and information should be tailored to those specific challenges and needs. Sentiment Analysis Assessing customer feelings and perceptions, often through reviews on third-party sites or social media.

Engineering 52

Engineering Systems Review Scale Interviewing 52

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Social media. B2B vs. B2C Customer Service. B2B customer service generally parallels the type of support delivered by businesses to consumers, known as B2C customer service. Server interruptions.

B2B 92

B2B Customer Success Technical Review B2C 92

User Pilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

B2B 93

B2B Underperforming Technical Team B2C Scale 93

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. Too many B2B professionals see social media as just another marketing communication channel. A B2B business has only one social business network, company and customer, offline and online.

B2B 104

B2B Social Media Business B2C 104

Neil Patel

FEBRUARY 23, 2021

Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. Snapchat may not be the dominant social media platform it once was, but it’s still a valuable addition to your digital marketing strategy. Promote Your Brand Partnership.

Social Media 124

Social Media Advertising Branding B2C 124