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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. Below, we’ll cover: U.S.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Writers: World Anvil is a writing software, novel planner & worldbuilding app!

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Reyes, the suit alleges “exclusionary conduct relating to the Google Play Store for Android,” with actions such as shutting out other app distribution channels and requiring the use of Google Billing (with up to 30% commission to Google). What could this mean for game and app developers in the US or otherwise? What about Apple?

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed. Professional moderation.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments.

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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

We asked five SaaS and software companies what they did for existing customers around the holidays. We also ask our customers to share our contest on social media to raise their chances of winning the contest, which often helps us to generate some good buzz in the process,” Cheng added. Run a Holiday Referral Campaign.

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Price Localization Explained: What Is It and How Can Businesses Come Up With a Strategy

Baremetrics

Leverage the Power of Social Media 4. For example, a business offering contact center software across the Western United States will need to consider factors like varying cost of living, local competition, and urban/rural areas. What Is Price Localization? Why Use Price Localization? Pay Attention to Local Currency 2.