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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

And does it improve B2B sales too, or is it more just a B2C advantage? FastSpring serves as a merchant of record for over 3500 companies that use our platform every day to sell digital products globally. How B2B vs. B2C sales compare. Are you looking for a merchant of record to help you grow your business internationally?

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

If the terms of the settlement include relaxing Google’s current Play Store restrictions and the requirement to use Google Billing, this could be a major win for app and game developers looking to diversify how they sell their apps by adopting cheaper, direct-to-consumer payment solutions like FastSpring. What about Apple?

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Are you looking for a merchant of record to help you grow your business internationally? Deal: “ 50% off everything.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. It comes down to having an online presence, understanding buyers’ needs, and, most importantly—a platform that can handle transactions.

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Price Localization Explained: What Is It and How Can Businesses Come Up With a Strategy

Baremetrics

Companies that operate over multiple regions or countries are increasingly turning to price localization as a way of bringing in more customers and growing their revenue. This is particularly useful for SaaS businesses without many brick-and-mortar assets. Leverage the Power of Social Media 4. Table of Contents.