Sales Hacker

OCTOBER 11, 2021

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 72

B2C B2B Sales Management 72

CloseSaaS

AUGUST 18, 2022

B2B and B2C sales share some similarities, but they’re also very, very different. Discover 7 key differences and tips for succeeding wherever your career takes you.

B2C 52

B2C B2B Sales 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a B2C marketer for SaaS.

Sales Hiring 223

Sales Hiring Scale Startup Marketing 223

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74

B2C B2B Business Payment Features 74

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth .

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Just do it! It will help.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo. But it makes up for it by only spending 17% of its revenue on sales and marketing, less than half of many SaaS leaders.

Scale 293

Scale B2C SMB B2B 293

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. You’ll probably hire the wrong first VP of Sales. We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction.

Part-Time VPE 210

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 210

SaaStr

JANUARY 23, 2021

And I gave him an insanely great VP of Sales candidate. But like any candidate, this VP of Sales wasn’t perfect. He said he’d hire him … with a great package … but only as “Head of Sales” Not VP. And this VP Sales candidate met with another CEO I know well. A real gift. That Day.

VP of Engineering 343

VP of Engineering Sales Hiring Scale Engineering 343

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? sales trends by month and quarter.

SaaS Payments 135

SaaS Payments Payment Solutions Software Review Merchant Services 135

SaaStr

SEPTEMBER 28, 2022

First, I’d go for a SaaS expert over a domain/target market expert in just about any senior hire — VP Product, VP Sales, VP Marketing. Second, I’m skeptical most product folks from B2C, from Gaming, from low-end freemium can make the jump to more enterprise-y SaaS B2B.

Sales Hiring 249

Sales Hiring B2C B2B Engineering 249

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 214

B2C Scale Marketing Sales Hiring 214

Stax

MARCH 14, 2024

Business to business organizations provide services or goods to other companies, unlike business to consumer (B2C), which is when businesses transact with consumers (individuals). B2B vs. B2C Payments Despite the fundamental similarity that money is being given from one entity to another, B2B and B2C payments are quite different.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

JULY 27, 2022

They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. However, this does not mean that you should abandon sales teams.

SMB 180

SMB Sales Hiring Scale B2C 180

FastSpring

JULY 15, 2022

One big complication is sales tax, GST, and VAT: consumption taxes you’re expected to charge your customer and remit on their behalf. In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. How tax liabilities vary for B2B and B2C purchases in different areas of the world. Presenters.

SaaS Payments 109

SaaS Payments Payment Services Payment Solutions Payment Features 109

SaaStr

APRIL 28, 2023

Typically, sales leaders are the primary focus of CRO Confidential, but increased demand for this concept of founder-led sales lands us in front of a new and powerful productivity startup called Roam. Of course, this applies to B2B, not B2C. Does the world need another productivity product? There are a lot of experts out there.

Scale 186

Scale Sales Hiring Sales Business 186

SaaStr

AUGUST 17, 2022

Founder of Marketo, Phil Hernandez, and Marketo’s former EVP of Sales, Bill Binch, have had decades of experience tackling precisely these issues. Phil, meanwhile, has his own take: Sales and marketing alignment. Have your marketing and head of sales collaborate on their sales arc. Culture of success.

Sales Hiring 186

Sales Hiring Sales SaaS B2C 186

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

Enterprise 228

Enterprise Scale B2C SaaS 228

SaaStr

JULY 21, 2019

90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. Sales gets better lead scoring data — maybe much better, in fairness. Sales isn’t overloaded talking to tire kickers if you add a credit card gate to start. Your job as CEO is to relentlessly cut friction out.

B2C 135

B2C Strategy SaaS Metrics 135

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. “Presumptive close in a transactional sale. “At “Help people buy how they want to buy and be as transparent as you can with pricing ” – Ken Edwards, Sales leader, Uberflip.

Sales Hiring 335

Sales Hiring Sales Outsourced Development Technical Review 335

SaaStr

DECEMBER 3, 2023

E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., B2C folks take different positions here. can invest in marketing that takes a little while to pay off). It depends.

SaaS Payments 196

SaaS Payments Metrics Payments SMB 196

Sales Hacker

OCTOBER 19, 2022

B2B buyers expect the same convenience and ease as when they purchase B2C products. Donald Kelly – Founder and The Chief Sales Evangelist at The Sales Evangelist. – Channel Sales Manager at Vendition. In case you missed it, buyers are at the top of the food chain. . Katie Van Hoomissen – Sr.

B2B 82

B2B Strategy B2C Sales 82

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 122

Scale Sales Payment Methods Merchant Services 122

Sales Hacker

SEPTEMBER 12, 2022

Founders, take note: Just having a great product or service to offer is not enough to make a sales team successful. Related: Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups. Gathering as much information on your target market as possible is a necessary part of setting your sales team up for success.

Startup 79

Startup Marketing Sales B2C 79

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Like Canva, Zoom or Slack.

Business 259

Business B2C SMB Customer Success 259

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? The top 5 TikTok strategies for B2B sales 1. Related: The Power of Social Selling (+ 7 Rules for Storytelling in Sales) Why? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

SaaStr

APRIL 7, 2022

And it’s more than 90% of sales reps in SaaS do well. B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason BeKind Lemkin #???????????? Doing demos for everyone that needs one isn’t enough. Getting someone into a pilot or free trial ASAP isn’t enough. But it’s close.

B2C 236

B2C B2B Pricing SaaS 236

SaaStr

AUGUST 5, 2021

In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year ACV (annual contract value) you are going to spend on sales. Maybe more.

Scale 323

Scale Marketing B2C B2B 323

Mucker Capital

JANUARY 9, 2024

In this Mucker Growth session, Julius Lai from ArtShare d iscusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps from the webinar, including a diagnostic tool and real-world examples, making it useful for a broad audience.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

DECEMBER 13, 2022

SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin. SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud. SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton.

Scale 203

Scale B2C B2B Scaling 203

SaaStr

JANUARY 9, 2023

For example, ClickUp created a podcast and live conferences as better channels for reaching their target audience while positioning their product in a non-sales manner. Tactic #3: Think like a B2C company. Also, don’t restrict yourself to just one marketing channel in your communications. Tactic #2: Prioritize personalization.

Social Media 194

Social Media B2C Marketing B2B 194

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Enablement 89

Sales Enablement Sales AI Search Social Media 89

SaaStr

JULY 20, 2019

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? To add field sales to inside sales. There is only so much you can spend on Adwords in SaaS.

Sales Hiring 236

Sales Hiring B2C Marketing Investment 236

Neil Patel

JULY 8, 2021

In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue. I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales , so for a more in-depth explanation of the app, check out my previous article. What Is BrickSeek?

Sales 144

Sales B2C Trends Pricing 144

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Your startup is just getting off the ground. Stage 1: Management by Objectives.

Compensation 181

Compensation Sales Recruiting Sales Hiring Scale 181

SaaStr

FEBRUARY 22, 2022

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. Not just in sales.

Sales Hiring 267

Sales Hiring Growth Hacking B2C SMB 267