SaaStr

NOVEMBER 21, 2019

I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. ” I’m kind of like, “Even if you make one or two sales in the next couple of months, with your VP sales, it’s going to take you three months to go and hire.”

New CTO 154

New CTO Sales Hiring B2C CTO Hire 154

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. The third one would be sales motion.

Outsourcing Services 109

Outsourcing Services Sales Hiring CTO Hire Technical Review 109

OpenView Labs

JULY 2, 2020

The State of SaaS Sales in a COVID-19 World. B2B and B2C SaaS and Subscription Report. Intercom’s Des Traynor offers a framework for viewing pricing and customer targeting to segment sales processes more efficiently. 20 Pricing Page Best Practices That Will Increase Your Sales. Picking a Pricing Strategy for Your Product.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Teamgate

JANUARY 14, 2019

Also, you are known to the media, meaning the public interest in the story is more obvious and placing a story takes less time. Moreover, big brands have a fantastic infrastructure in place and you are working in-sync with other teams (marketing, production, sales), meaning that your campaigns are always amplified.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. So, let me walk you through that.

B2B 137

B2B B2C Scale New CTO 137