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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. It’s just too competitive today.

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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. Outside of B2C, you probably need one. 4) What’s “material” in a second product?

New CTO 258
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The Top 10 Most Popular Sessions for 2021 SaaStr Annual — So Far!

SaaStr

“Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2. “Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge” Masterminds seem popular!

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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth .

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Webhooks: Enabling PLG in SaaS Applications

Frontegg

One such example is automatically shooting up an onboarding video for new customers. But the good news is that all cross-department actions can be automated with Webhooks. For example, when a new account is opened, you can automate a relevant CRM notification to the Sales and Marketing teams.

New CTO 98
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Maggie Hott , Director of Sales at Webflow. Des Traynor , Co-founder and CTO of Intercom.

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Everything Founders Should Know About AI, Pricing, and Funding with SaaStr CEO and Founder Jason Lemkin 

SaaStr

AI is coming for sales and marketing, and Jason is a super fan of AI in marketing. Because hundreds of the best founders are radically ripping through post-sales AI, and now it’s time for marketing. It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales.

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