User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
User Pilot
APRIL 7, 2021
How important are your user engagement metrics? You need to focus on the right metrics. Some metrics will show if you are currently doing well, projected to do well soon, and if you’re correctly steering the wheel in the right direction long term. What Are User Engagement Metrics? What Are User Engagement Metrics?
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SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. There is only so much you can spend on Adwords in SaaS. There is only so much reach on FB. Inbound or Outbound Sales? The Answer is Yes.
SaaStr
JANUARY 11, 2020
So at little old team SaaStr, we historically did not really track social followers as a core metric. That became our core community metric (list growth). So we decided to do a bit of a conceit and create a “Total Social Followers” metric. We’re B2B folks ?? And then we saw a big pick-up on Twitter.
ProfitWell
JANUARY 29, 2020
“Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. But in general it’s for SaaS companies, right? What’s the overall message? Here's what the data says.
Chart Mogul
APRIL 24, 2019
Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Mobile metrics and churn. A bit of background.
SmartKarrot
MARCH 15, 2022
The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.
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