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Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., It depends.

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Building and Scaling a B2C SaaS Business

SaaS Metrics

Ready to step into the world of B2C SaaS, where building a successful business is as much about the product as it is about marketing? Read more The post Building and Scaling a B2C SaaS Business first appeared on SaaS Metrics. Read more The post Building and Scaling a B2C SaaS Business first appeared on SaaS Metrics.

B2C 52
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B2B and B2C SaaS Marketing Techniques

SaaS Metrics

Read more The post B2B and B2C SaaS Marketing Techniques first appeared on SaaS Metrics. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be.

B2C 52
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CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. So we used their core metrics like “Churn” and “Lifetime value”. So we used their core metrics like “Churn” and “Lifetime value”.

Metrics 211
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B2C Vs. B2B SaaS: Understanding the Difference

SaaS Metrics

Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS customers are mostly companies and sometimes end-users of applications.

B2C 45
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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. We wrote a classic SaaStr post long ago saying you needed about 50,000,000 Freemium users to make the model work, more or less, and Duolingo’s metrics tie to this. But is Duolingo SaaS?

Scale 308
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5 Interesting Learnings from Canva at Almost $2 Billion in ARR

SaaStr

Growing Almost 50% as Approaches $2B in ARR The exact growth rate is based on an The Information report from a few weeks ago, and it seems about right looking at their published metrics. That’s awfully impressive. Importantly, growth has accelerated this year.

AWS 268