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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t.

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SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

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Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. There is only so much you can spend on Adwords in SaaS. There is only so much reach on FB. Inbound or Outbound Sales? The Answer is Yes.

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Why Getting Prince Harry to Join BetterUp Was Smart

SaaStr

Brands matter in SaaS and B2B as well as B2C. Soon, a lot of other people they say, “We saw your billboard.” OK, “Let’s add a third one.”. In the end, despite being worth almost $2B, it’s early days for BetterUp. Nurture them, build on them, augment them, add to them. A related post here: The Only 4 Things That Really Matter After $10m ARR.

Scale 247
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You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

There’s one final mistake I see 50%+ of founders make: they hire a VP of Marketing with the wrong playbook. The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. From $1k-$3k ACV, marketing is growth hacking.

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Top 5 Growth Marketing Strategies for SaaS Products

SmartKarrot

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Like what you are reading?