OPEXEngine

DECEMBER 17, 2019

The Value of Benchmarking. By tapping into this horde of data, a skilled SaaS CFO can create comparable company benchmarks to validate their reporting methodology, then use these to drive their annual planning process and evaluate business performance on several levels. Top-Down Planning: Using Benchmarks.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

User Pilot

FEBRUARY 7, 2024

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! B2C companies tend to have higher trial conversion rates but lower customer lifetime values. to 29% depending on the industry. Evaluating PMF.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Clouded Judgement

AUGUST 25, 2023

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. ” Benchmark Data The data shown below depicts how the Klaviyo data compares to the operating metrics of current public SaaS businesses.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

Chart Mogul

MAY 26, 2022

Both B2B and B2C companies have been impacted by this slowdown. Initially, in April, as consumers felt the pain (from rising inflation), they cut down on B2C spending (lower ARPA companies)…. As consumers felt the pain, growth initially slowed down for B2C companies i.e. those with lower ARPA. Further Reading.

Startup 52

Startup Data B2C SaaS 52

Sales Hacker

NOVEMBER 10, 2023

Measuring “Time to Value”: Quantifiable Benchmark: This metric provides a benchmark for onboarding efficiency. Whether your company is B2B or B2C, catalyzing your customers’ passion helps inform your roadmap, boost your brand, attract new customers, and accelerate their time to decision.

VP of Engineering 93

VP of Engineering Scale Outsourced Development AI 93

SaaStr

JANUARY 21, 2022

For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. But the truth was, the campaign was performing above the benchmark, but it was a new area for them. Scaling up to Enterprise and B2B offerings differs completely from B2C operations.

Scale 196

Scale SMB Enterprise Sales Hiring 196

Tom Tunguz

OCTOBER 28, 2014

Zendesk recently published NPS benchmarks that are quite useful to interpret NPS scores. The table above shows B2B customers are less satisfied and loyal than B2C customers. So what’s the right way to evaluate a company’s NPS report? Internal 49. First, the mean NPS across the 230 companies is 29.

Startup 100

Startup Data B2C Benchmarks 100

Unbounce

AUGUST 4, 2021

The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. This language automatically excludes customers who aren’t in on industry terms. Avoid using jargon when you can.

B2C 144

B2C AI B2B Benchmarks 144

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. That was four years ago.

Technical Review 108

Technical Review B2C Social Media Underperforming Technical Team 108

Totango

JUNE 4, 2021

Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. You can also elicit feedback after customers achieve customized benchmarks. Ask for Customer Feedback.

Engagement 62

Engagement B2C Technical Review Retention 62

OpenView Labs

MARCH 8, 2021

Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. Metrics and benchmarks. 9 Sales Benchmarks for Building a Scalable Sales Machine. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

SmartKarrot

MAY 28, 2020

It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. There are many factors that decide what is an acceptable benchmark and what exceeds it. The volume of sales depends on if it is for B2B or B2C customers. They are: The size of your company. The kind of product.

Benchmarks 10

Benchmarks Churn Technical Review SaaS 10

ProfitWell

NOVEMBER 11, 2019

B2B vs. B2C Churn. Churn impacts B2B and B2C companies in different ways. For B2C companies, the biggest issues are competition and the potential for individual credit card failures. Learn more here: How B2B and B2C companies solve churn differently. Be aware of churn-rate benchmarks.

Churn 40

Churn B2C Benchmarks Software Review 40

FastSpring

SEPTEMBER 16, 2022

If you’re not sure if FastSpring is the right payment system and merchant of record (MOR) for your B2C and/or B2B SaaS company, we want to know what questions and concerns you have so we can take that into consideration as we continue building out our features and products.

SaaS Payments 124

SaaS Payments Payment Solutions Merchant Services Software Review 124

Baremetrics

SEPTEMBER 15, 2021

ProfitWell is a SaaS enterprise focused on the B2C and B2B markets. This includes: Cancellation Insights Segmentation Benchmarks Annotations Trend Lines Customer Profile Augmentation Figure 2. “ProfitWell only makes me pay for Retain when they've beaten my current recovery rate, so why would I choose Recover?” “Are Conclusion.

Payments 94

Payments Payment Solutions SaaS Payments PayPal 94

User Pilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C. However, this benchmark increases to 25% in B2B. Besides, anything above 30% is regarded as exceptional.

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Scale 52

ProfitWell

OCTOBER 16, 2019

Its churn numbers vary between B2B and B2C, with B2C companies experiencing much higher churn (7.05%) than B2B (5%). Lower-priced products and B2C services take less consideration before making a purchase—and likewise, less consideration before canceling a subscription. So what benchmarks should subscription companies aim for?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. SaaS free trial conversion rate benchmarks. The average free trial conversion rate for B2C is higher than B2B. Table of Contents. Conclusion.

Benchmarks 98

Benchmarks SaaS B2C Software Review 98

OpenView Labs

DECEMBER 21, 2020

Omni-channel communications will start to become a standard way of communicating with both B2C and B2B prospects and customers.”. We recently released the 2020 Expansion SaaS Benchmarks Report , and it’s packed with data that will help you make better operational decisions and get back to hyper-growth next year.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

FastSpring

APRIL 16, 2019

For B2B businesses, 9% of monthly recurring credit card transactions fail on average and, for B2C businesses, the number is closer to 14%. You can’t stop it, but with these five tips to reduce it, you should be able to get your churn rate below industry benchmarks. Probably not. That’s where automated dunning comes in. Conclusion.

Payment Methods 64

Payment Methods Churn Subscription Payment Features 64

Sales Hacker

SEPTEMBER 21, 2021

The demands that used to be present only in real B2C companies are now everywhere because we expect B2B experiences to be as seamless and flawless as our B2C experiences in our private life. The other one is a group that I worked with, called Sales Benchmark Index. Paula: One is the consumerization of everything.

Artificial Intelligence 75

Artificial Intelligence Sales Hiring Technical Review Machine Learning 75

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). The industry dynamics of SMM SaaS companies pose a threat for these businesses that are not faced by B2C or Enterprise SaaS companies. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies. Enterprise. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. While brand is rightly a key focus for B2C marketers, it’s often a much different story when looking at things through a business to business (B2B) lense.

Branding 112

Branding Outsourcing Services Investment SaaS 112

OpenView Labs

DECEMBER 17, 2019

As Traditional Advertising Approaches Become Less Effective, B2B Software Companies Will Look to B2C Tactics to Survive. And no, we didn’t think this up because of the whole WeWork saga from this Fall – we wrote about this back before anyone else cared, in our 2019 Expansion SaaS Benchmarks report.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

Audacix

DECEMBER 3, 2022

Are B2B SaaS Security Controls Different from B2C SaaS Security Controls? There should be no difference in the security standards of B2B and B2C SaaS solutions. Cloud platform scanning, technically referred to as CIS benchmarking, is the next step in protecting your cloud platform.

Cloud 52

Cloud Software SaaS Software Development 52

ProfitWell

NOVEMBER 15, 2019

With Metrics, you’ll be given the ability to benchmark against thousands of similar companies. You can compare yourself in real time to other B2B, B2C, ecommerce, and media companies. Using our proprietary process, we source data from anyone needed using our access to 240 million B2B and B2C consumers.

Retention 56

Retention Pricing SaaS Payments Payment Methods 56

ProfitWell

FEBRUARY 20, 2019

T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products. On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention.

Onboarding 90

Onboarding Retention B2C B2B 90

ProfitWell

MARCH 12, 2020

In both B2B and B2C, as you increase the number of plans within a company, you actually see an increase in ARPU. You can find the full data breakdown and benchmarks linked here if you're interested in digging a bit deeper. Less isn’t always more. Instead, more is actually more: Offering more tiers correlates with higher ARPU.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

User Pilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. This is a typically low percentage for simple B2B or B2C products. 50% – 20% = 30%.

Engagement 77

Engagement Metrics Scale Benchmarks 77

ProfitWell

APRIL 3, 2019

Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies. First up, the number one thing a lot of us need to attack yesterday is our failed payments. Credit cards are mechanical devices subject to failure and delinquencies. Click to enlarge.

Churn 92

Churn B2C Metrics Subscription 92

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Our Commercial Excellence X-ray benchmark database finds that these top performers are 2.2

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

Sales Hacker

JUNE 20, 2018

Jaimie Buss: We’re a public company at $500 million in annual run rate—a pretty big benchmark for us. Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases. For those that are in the Stone Age, what is Zendesk? What’s your revenue range like?

Scale 80

Scale Sales Hiring SMB Interviewing 80

OpenView Labs

MARCH 10, 2019

Research from Profitwell has found that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. million technology skills have been benchmarked worldwide (as of Q4 2018). Word of mouth is the most effective marketing channel on the planet. How do we know it works? Using Skill IQ, more than 1.6

Scale 64

Scale Acquisition Interviewing B2C 64

ProfitWell

APRIL 10, 2019

When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. This doesn’t mean you’ll have a free plan related to your current product, but you’ll still have some element of free. Here’s why.

B2C 92

B2C Retention Acquisition Subscription 92

Intercom, Inc.

MARCH 12, 2020

Companies like Apple and Amazon are setting benchmarks that are pretty high for a lot of people. This transcends across B2B and B2C. And by the way, your customers are going to define what average is, so find out from them what they think the benchmarks are. Wouldn’t it be nice if the government caught onto this?

Airlines 164

Airlines Technical Review Subscription Payment Features 164

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? Set measurable loyalty goals: Customer loyalty metrics enable you to set loyalty goals and measurable benchmarks.

B2B 107

B2B B2C Underperforming Technical Team Business 107

User Pilot

MARCH 21, 2024

The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Target audience customer profile template A Target Audience Customer Profile Template is particularly valuable for business-to-customer (B2C) companies focused on reaching individual buyers. Source: Fit Small Business.

Sales Recruiting 104

Sales Recruiting Underperforming Technical Team Interviewing Social Media 104