User Pilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C. However, this benchmark increases to 25% in B2B. Moz, for example, requires payment information to sign up.

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Scale 52

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. The industry dynamics of SMM SaaS companies pose a threat for these businesses that are not faced by B2C or Enterprise SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

NOVEMBER 15, 2019

Retain subscribed customers: Unlike other businesses, SaaS businesses rely on customers paying monthly or yearly for their subscription. Subscription businesses rely on recurring revenue from subscribers, so retaining dedicated customers is crucial to keeping your business alive. Accounting. Recognized™.

Retention 56

Retention Pricing SaaS Payments Payment Methods 56

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. One industrial company, for instance, makes account assignments in a cloud-based sales planning platform.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

ProfitWell

MARCH 12, 2020

But since there are so many to choose from—we’re talking Nuuly, Haverdash, Stitch Fix, the list goes on—RTR is looking to a new membership option to convince shoppers to get on board with its platform over others. In both B2B and B2C, as you increase the number of plans within a company, you actually see an increase in ARPU.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

FastSpring

JANUARY 31, 2023

To help you choose between Stripe vs. Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack.

Payment Services 120

Payment Services Payment Methods Merchant Services Payment Features 120

Chart Mogul

MARCH 6, 2018

This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. Average Revenue Per Account (ARPA). ARPA is the lifeblood of any subscription business. Things are very different for B2C though.

Payments 75

Payments Metrics EKS (Elastic Kubernetes Service) SaaS Payments 75

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. B2B and B2C SaaS and Subscription Report. Nudging Customers with Behavioral Tactics.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Sales Hacker

NOVEMBER 15, 2017

Account-Based Everything / Revenue. Annual Recurring Revenue. Analytics is the active study of different types of data with the aim of discovering meaningful patterns and translating these into insight (such as historical analyses and forecasts), or action (such as those intended to improve business performance). . AB Testing.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

FastSpring

APRIL 1, 2021

In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges. A B2B company offering a freemium product will have a very different conversion rate than a B2C company offering an opt-out free trial. Conversion Benchmarks for Each Type of Free Trial. Opt-in Free Trial.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

How To Buy Saas

MAY 27, 2022

It’s evident that email marketing automation is valuable to both B2C and B2B businesses. Many automated emails are payment reminders and deadline reminders, but you can also send out emails that improve the user experience, such as onboarding series, rewards, and reminders. 6 Benchmark Email. 6 Benchmark Email.

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Payment Services 52

ProfitWell

APRIL 30, 2020

There is always an underlying challenge with customer acquisition cost (CAC)—spending the right amount to drive new customers to your service without jeopardizing the lifetime value (LTV) and revenue. Not to mention, in the past five years CAC has gone up 50% for B2B and B2C companies. More opportunities to upsell. Net promoter score.

SaaS Payments 52

SaaS Payments Payments Payment Methods Payment Services 52

User Pilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Product adoption rate benchmarks: File sharing and collaboration tools have 20.9%

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Benchmarks B2B SaaS Payments Payment Methods 93