OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What’s your biggest weakness? Conducting interviews.

Sales Hiring 98

Sales Hiring Scale Sales Recruiting B2B 98

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. That’s a great example. This always works.

Scale 286

Scale Outsourcing Services Sales Hiring VP of Engineering 286

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value.

Technical Review 201

Technical Review Software Review Development Team Review Sales Hiring 201

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche. Jyoti Bansal: Yeah.

Sales Recruiting 258

Sales Recruiting Sales Hiring Scale VP of Engineering 258

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. On this week’s episode, I caught up with Steli to chat all things sales. When not writing his sales handbook, he’s been overseeing the change from Close.io to Close.com.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

AI 81

AI Technical Advisors Underperforming Technical Team Sales Hiring 81

Sales Hacker

APRIL 25, 2019

My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well. I am passionate about helping small to medium-sized businesses (SMBs) accelerate their growth with outbound sales. The SMB Decision: In-House vs. Outsourced Sales Development. The Four Costs of In-House Sales Development.

Outsourcing Services 96

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 96

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? However, we knew that this wouldn’t be the right move for mParticle.

Underperforming Technical Team 119

Underperforming Technical Team Technical Review Sales Hiring Scale 119

SaaStr

OCTOBER 4, 2024

They built one platform that does it all, but also made it simple so that these small businesses they wanted to serve, could actually use it to grow revenue without needing a developer that they didn’t have. At the time, Shopify was still a new player. What product would you recommend? The bet paid off.

Revenue 300

Revenue Scale Underperforming Technical Team Sales Hiring 300

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time?

Sales Hiring 132

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 132

Intercom, Inc.

OCTOBER 22, 2019

If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. These lessons come from LB Harvey, our SVP of Sales and Support. 4 steps to stand out as a sales leader.

Sales Hiring 123

Sales Hiring Underperforming Technical Team Sales Management 123

Sales Hacker

DECEMBER 19, 2022

As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy , sales processes, and sales execution to drive growth, I’ve seen how job hopping can affect otherwise stable sales teams. But also the cost it has on their careers — and your sales team.

Sales Hiring 102

Sales Hiring Underperforming Technical Team Sales Recruiting Compensation 102

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Starting as VP of Sales, in less than two years he became CEO.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.

B2B 173

B2B B2C Scale New CTO 173

SaaStr

APRIL 23, 2019

Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. ” It was pretty complicated. But for fintech companies, it’s hard.

Sales Hiring 209

Sales Hiring Sales Recruiting Scale Payment Methods 209

InsightSquared

JANUARY 16, 2019

Bad onboarding can have lasting repercussions that continue to have a negative impact on your company for years. This is especially true of Sales Development Reps, SDRs, as they are such an integral part of your sales process. Here’s why bad onboarding compounds, and what a great onboarding strategy looks like.

Sales Hiring 70

Sales Hiring Onboarding Underperforming Technical Team Investment 70

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. There are sales buzzwords that we love and some that we really hate. But that doesn’t mean they’re all bad. RevOps helps achieve sales and marketing alignment”.

Sales Hiring 132

Sales Hiring Underperforming Technical Team Sales Sales Enablement 132

Sales Hacker

MARCH 9, 2023

If you are an entrepreneur, in sales, or in general business, follow these rules to not screw up. Click To Tweet How to ask for a B2B email introduction 1. How to make a B2B email introduction 2. If I introduce a potential sales hire to a company, I better believe in both sides. It’s simple. Follow these points.

B2B 120

B2B Sales Hiring Underperforming Technical Team Sales 120

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. And we’re about to add basically a team collaboration tier on top of the product.

Scale 268

Scale Scaling Sales Hiring Enterprise 268

Sales Hacker

NOVEMBER 5, 2018

I have, since 2009, hired 20+ outsourced resources from all over the world for tasks such as data research, web design, translations, voiceover talent and more. Here are things that we outsource sometimes: Do you cut your own grass, or do you hire a gardener? Do you clean your house, or hire a home cleaning service?

Outsourcing Services 90

Outsourcing Services Outsourced Development Sales Outsourcing Underperforming Technical Team 90

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

SaaStr

NOVEMBER 21, 2019

Pietro Bezza | Managing Partner @ Connect Ventures. Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. Maybe fifty of them are B2B SaaS.

New CTO 174

New CTO Sales Hiring B2C CTO Hire 174

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there?

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). It’s a strange hiring market out there especially at early-stage companies. Almost every company seems to be hiring.

Interviewing 115

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 115

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity.

Sales Hiring 95

Sales Hiring Scale Sales Recruiting Payment Methods 95

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

MAY 9, 2019

A great sales compensation plan needs to accomplish quite a lot. And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin. The Process for Creating a Sales Compensation Plan. Know what to Include in a Sales Incentive Plan. Keep it Simple.

Compensation 110

Compensation Sales Hiring Development Team Review Sales Recruiting 110

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. They need fewer sales as a percentage of overall employees. David Schmaier: Sure.

Payment Solutions 212

Payment Solutions Pricing Payments Payment Services 212

Sales Hacker

APRIL 1, 2021

Because we’re Sales Hacker (and it’s literally our job), we decided to take matters into our own hands: we talked to the experts. A made-up role so companies can hire more people to tell sales how best to do their job.” — Jason Henson , Manager, SMB Sales Development at Lytx, Inc. .

Sales Recruiting 119

Sales Recruiting Underperforming Technical Team Sales Hiring Scale 119

SaaStr

OCTOBER 15, 2019

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? Oops… Today we’ll be covering the five tips and here they are right here, from handling buyer expectations to navigating the complex sale.

Underperforming Technical Team 213

Underperforming Technical Team Sales Hiring SMB Enterprise 213

User Pilot

MARCH 24, 2025

Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?

Mobile 52

Mobile Underperforming Technical Team Management Scale 52

How To Buy Saas

FEBRUARY 25, 2025

Introduction: Why Choosing the Right CRM Matters Choosing the right Customer Relationship Management (CRM) platform can make or break your businesss growth trajectory. A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Lets dive in!

Scale 52

Scale Underperforming Technical Team Technical Review Marketplace as a Service 52

Teamgate

JULY 1, 2020

You’ve hired the best hands and have vetted the product as a standard and quality one in its niche. You have amazing content and all looked fine except the sales. The sales suck and it’s not promising. They have good content and good traffic but no conversion and sales. Imagine this. Let’s stop there.

Content Marketing 124

Content Marketing Scale Underperforming Technical Team Marketing 124