SaaStr

FEBRUARY 11, 2025

Iconiq is one of the leading growth investors in B2B leaders and it has one of its latest reports out here on Efficiency & Growth in 2025. First, what’s the bar for top quartile growth among venture-backed B2B start-ups? Two data are perhaps most helpful for founders. At $25m ARR, the answer is: 100% growth 110% NRR 0.9x

B2B 256

B2B AI Startup Revenue 256

SaaStr

APRIL 14, 2025

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Its not just Marc Benioff hiring more sales execs in the AI era.

Scale 256

Scale Sales Hiring B2B Startup 256

SaaStr

JUNE 9, 2025

The market is once again rewarding recurring revenue models and predictable growth patterns. Focus on the fundamentals that make companies IPO-ready: predictable revenue growth, expanding margins, and clear path to profitability. Companies with real revenue, real growth, and real paths to profitability are getting rewarded.

B2B 184

B2B Marketing Scale Benchmarks 184

SaaStr

JULY 1, 2025

Here’s what Figma looks like today: 📊 Core Metrics $821M LTM revenue (46% YoY growth) $913M ARR at Q1’2025 91% gross margins (best-in-class) 18% non-GAAP operating margin (profitable!) Revenue Per Customer The Data : 76% of customers use 2+ Figma products, generating 132% net dollar retention. Build workflow-adjacent.

B2B 175

B2B Benchmarks Retention Enterprise 175

SaaStr

FEBRUARY 21, 2025

Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. Growth had dropped to 14% across 2,000+ B2B companies. 5 Key Learnings on What’s Really Working in SaaS Growth 1.

B2B 242

B2B Cybersecurity Scale Data 242

SaaStr

NOVEMBER 8, 2024

Tons of B2B companies deploying AI SDRs already, but few deals closed so far. So we ran a similar survey , and it showed similar results — so far at least: As you can see above, only 3% of you have generated real revenue from AI SDRs. That was the overall result of their survey.

AI 326

AI B2B Engineering Customer Support 326

SaaStr

JUNE 11, 2025

So Circle is the latest tech IPO and it’s not really B2B or SaaS per se — it’s a fintech that issues and manages “stablecoins” Cypto that converts 1:1 to U.S. ✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. The culprit?

compliance 251

compliance Marketplace as a Service B2B Healthcare 251

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. million seed round led by SaaStr Fund , they were already live with 100 apps and had crossed $1 million in tracked revenue. A huge congrats to @RevenueCat to adding $50m at a big valuation increase to its Series C! By the time they raised their $1.5

Payments 281

Payments Payment Solutions Underperforming Technical Team Payment Methods 281

SaaStr

JUNE 9, 2025

Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? You might also shift from focusing solely on revenue to incorporating metrics like logo acquisition or customer retention. As you scale, shift to quality metrics like closed-won revenue and opportunity-to-close percentages.

Scale 175

Scale B2B Benchmarks Sales 175

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? In the last six months, 103 web3 companies generated revenue on-chain, the smallest of which recorded a few hundred dollars of sales & the largest, Ethereum, tallied $401m. Total Revenue, $M. of Revenue spent on Software. in startup market cap.

Payment Solutions 351

Payment Solutions B2B Software Payment Services 351

SaaStr

JANUARY 8, 2025

SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. 40% of Revenue from Outside U.S. NRR Trending Slightly Back Up There’s a general consensus that the B2B segments that saw a downturn the past 2 years saw that downturn end in Q3’24. It’s been a tale of two worlds. The latter?

AI 301

AI B2B Scaling Trends 301

SaaStr

JUNE 28, 2025

When it comes to raising a Series A, the benchmarks can vary depending on your market, growth trajectory, and the type of B2B business you’re building. But here are some general guidelines: ARR (Annual Recurring Revenue) : Most SaaS companies raising a Series A are doing between $1M and $2.5M Churn : Low or negative churn is critical.

Benchmarks 259

Benchmarks Scale Generative AI Churn 259

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. That ties to our overall rough sales cycle data here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year.

Scale 284

Scale Benchmarks B2B Enterprise 284

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S. growth rate vs. SaaS’s 18.4%

AI Search 289

AI Search Artificial Intelligence AI CTO Hire 289

SaaStr

JUNE 25, 2025

revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition. exit represents a 37.5% discount from its 2021 peak valuation of $4B.

Payments 227

Payments Payment Methods SaaS Payments Payment Solutions 227

SaaStr

JULY 6, 2025

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) Global Usage vs. Revenue Arbitrage Here’s a hidden growth lever: 85% of monthly active users are outside the US, but only 53% of revenue comes from international markets. The B2B IPO of The Year? Here are the hidden gems: 1.

Software Review 266

Software Review Scale Systems Review Enterprise 266

SaaStr

FEBRUARY 5, 2025

PagerDuty was one of the more disruptive B2B apps when it lauched. International Revenue is 28% About in the middle for B2B. #5. But like many in B2B that saw a “downturn”, that downturn mostly ended in Q3’24 or so. We all used some sort of tool for website monitoring, but the O.G. As has PagerDuty.

SMB 276

SMB B2B Enterprise Scale 276

SaaStr

MAY 20, 2025

HubSpot has twice the revenue (and thus twice the ARPU), but also was founded 6 years earlier. Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63 Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63 Let’s look at where both companies stand today: HubSpot ARR : $2.7B

SMB 273

SMB Scale Education AI 273

SaaStr

APRIL 2, 2025

It’s one of the fastest-changing spaces in B2B. Modest Reacceleration Past Two Quarters Sometime in Q3’24 might have been the end of the “downturn” in many B2B categories, per HubSpot and also here per Freshworks. 50% of revenue is now from $50k+ customers, and 90% from $5k+ customers. #5.

Scale 271

Scale AI SMB B2B 271

SaaStr

JULY 4, 2025

Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup. revenue, with average at 6.0x

SaaS Payments 208

SaaS Payments Payments Payment Solutions Healthcare 208

SaaStr

JULY 11, 2025

Cross-Industry Use Cases That Drive Revenue 1. Business Impact: Create new revenue streams through voice-enabled services. For B2B leaders, this is your opportunity to deploy AI voice agents that complement rather than compete with your existing customer success and sales teams. Who Should Evaluate Syllable.ai

Payment Solutions 267

Payment Solutions Scale AI Payment Services 267

SaaStr

JUNE 4, 2025

So Chime is ready to IPO, and while it’s not SaaS or true B2B today, there are enough interesting lessons for us to learn from. As a “prosumer” app there is overlap for SMB and freemium B2B apps. But if it lands around $9 Billion, that’s less than 5x revenues. And a good comp for Ramp, Brex, and others.

Outsourcing Services 208

Outsourcing Services Scale Banking Customer Lifetime Value 208

SaaStr

MAY 1, 2025

So Clari put together the data that I’ve known and so many of us have known for a long time in B2B sales, across 10,000,000 opportunities it analyzed: The best reps can closed 2x-9x more than “ordinary” reps. All the rest still close 35% of your revenue. And the bottom reps often close close to nothing.

Scale 194

Scale Revenue B2B Investment 194

SaaStr

DECEMBER 27, 2024

Our revenue team went on to be the CROs of Brex, Rippling ,Gong, so many SaaS leaders, like 10 of them. AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’

AI 284

AI Marketing SaaS Interviewing 284

SaaStr

JUNE 28, 2025

The B2B IPO Pipeline: The Big Guns Are Loading The really exciting news? The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Last valued at $12.5 HubSpot, Box, Shopify).

Payments 185

Payments SaaS Payments Payment Services AI 185

SaaStr

JUNE 23, 2025

That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history. funding from Creandum Windsurf : $40M ARR, seemingly acquired by OpenAI for $3B These aren’t typical B2B metrics. But here’s what makes this story truly remarkable: Replit didn’t just grow fast.

Software Review 212

Software Review AI Technical Review Venture Capital 212

SaaStr

JUNE 6, 2025

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth.

Cloud 258

Cloud Software Marketing SaaS 258

SaaStr

JUNE 16, 2025

This represents a fundamental shift from experimental dollars to recurring revenue opportunity. The B2B Reality : Enterprise customers expect you to intelligently route between models based on use case and cost. ” The B2B Opportunity : Enterprises recognize they can’t keep up with AI optimization internally.

AI 216

AI Enterprise Benchmarks Innovation 216

SaaStr

JULY 11, 2025

B2B SaaS founders tend to share a lot of common concerns, especially as they navigate the different stages of growth. Customer Concentration Risk: Founders often worry about having too much revenue tied to a single customer. If one customer makes up 50%+ of your revenue, you’re at extreme risk. But It’s Probably OK.

Scale 235

Scale Part-Time VPE Scaling Sales Hiring 235

USIO

MARCH 7, 2025

Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue. How Integrated Payments Drive Revenue Growth Enhancing Customer Experience A seamless, frictionless payment process improves customer satisfaction and retention.

Payments 130

Payments SaaS Payments Payment Solutions Payment Services 130