article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
article thumbnail

How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

At IBM, they launched Watson X, their approach to an AI and data platform mainly focused on B2B. This platform lets you do all model training, development, deployment, prompt-tuning, and fine-tuning. Starting with the middle layer, it’s fundamental that there’s some form of AI and data platform.

AI 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. User persona example from Userpilot To better understand what a persona is, let’s examine an example persona for Userpilot.

article thumbnail

6 Customer Success Mistakes that Leaders make

CustomerSuccessBox

Since the last 5 years, Customer Success has become a buzzword in not only the B2B SaaS industry but several other industries too. Can a software developer do sales? But it is impossible for the customer success team to improve the onboarding process, retention, MRR growth, upsell etc in one quarter or even one year.

article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

You have a poor onboarding process. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. A public marketplace for templates, plugins, and software development agencies. You have poor product/market fit. Social Media.

article thumbnail

What Are SaaS Products + 22 Successful SaaS Companies to Follow

User Pilot

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Appcues enhances user onboarding, adoption , and retention with targeted walkthroughs, in-app messaging, and feature adoption tools.

article thumbnail

How To Get SOC 2 Certification For Software Companies

Audacix

B2B technology startups can use SOC 2 compliance to gain and reach enterprise customers , because typically these customers require security procedures with rigorous monitoring procedures. It's one of the last steps on your journey to building a culture of security within your software development team.