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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming. AWS, Twilio, Heroku, etc.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

The Enterprise-First Strategy That Worked While OpenAI captured headlines with consumer ChatGPT adoption, Anthropic quietly built an enterprise juggernaut. Platform vs. Point Solution Strategy Rather than building specific applications, Anthropic built infrastructure that powers thousands of applications.

B2B 248
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Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

Competitive Response from Incumbents Potential Disruptors : Microsoft integrating vibe coding into Power Platform/Office suite Google developing natural language interface for Google Cloud Amazon building vibe coding capabilities into AWS Adobe creating AI-native design-to-code workflows Risk Assessment : High impact, high probability.

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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

” The Strategy : Build relationships with your open source community first. Databricks used consumption-based pricing because that’s what AWS, Google, and Microsoft used—it made sense to customers who were already buying cloud services that way. Understand what they’d pay for.

Scale 262
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NVIDIA Hits $4 Trillion: What Founders Can Learn from the Greatest Growth Story Ever Told

SaaStr

For SaaS founders, NVIDIA’s journey offers critical lessons about platform strategy, timing major transitions, and building infrastructure that becomes indispensable. But here’s what’s brilliant about their early strategy—they didn’t just build graphics cards, they built an entire ecosystem.

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Palantir’s +79% vs Bill’s -43%: The AI Divide That Defined SaaS Performance in 1H’25

SaaStr

The Lesson for Legacy Tech: Oracle’s success demonstrates that established technology companies can thrive in the AI era—but only with the right strategy. The key isn’t trying to out-innovate AI-native companies at their own game, but rather becoming indispensable infrastructure for the AI revolution.

AI 214
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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

From seasoned founders to rising stars, every session is handpicked to deliver actionable insights and real-world strategies to help you scale faster. Whether youre looking for a co-founder, a mentor, or your next big customer, youll find them here.