Practical Advice on SaaS marketing

NOVEMBER 19, 2009

They're not confined to highly-trained, dedicated users with a high threshold for pain. Instead these solutions for expense reporting, recruiting, asset tracking, or sales compensation management, for example, are used broadly, not by experts and not on a daily basis.

Sales Recruiting 100

Sales Recruiting AWS Compensation User Experience 100

SaaStr

SEPTEMBER 12, 2019

Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more. Atlassian famously does not have a sales team. At some point you want to talk to sales, but it’s probably not the first thing the person’s gonna want to do. They have a customer success team.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

User Pilot

APRIL 29, 2024

Service providers like Amazon Web Services (AWS), Google Cloud Platform, and Microsoft Azure offer server hosting and load-balancing services. Service providers like Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure offer infrastructure services that support backend development.

Azure 52

Azure GCP(Google Cloud Platform) AWS Construction 52

SaaStr

JULY 19, 2022

Millions of users benefit from an enjoyable scheduling experience, more time to spend on top priorities and flexibility to accommodate individual users and large teams alike. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers.

GCP(Google Cloud Platform) 219

GCP(Google Cloud Platform) Artificial Intelligence Enterprise readiness Azure 219

SaaStr

AUGUST 10, 2023

You’re finding the repeatability of your sales motion. They had open cores and created enterprise features around it to protect the business model until it got torpedoed by AWS early on. The three lessons learned and sustainable growth strategies for those at $10M-$100M are: How to scale sales and marketing from a systems perspective.

Scale 184

Scale Scaling Sales Hiring Cloud 184

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. John: It sounds like you learned quite a bit about how to actually structure your sales team and who does what.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

All that Saas

JUNE 22, 2021

This is great for helping build a business strategy, idea generation, marketing & sales, and planning. This template helps with design & creative, marketing & sales, planning, retrospectives & feedback. The template used for the document can be as detailed as the user wants, and it saves time and is cost-effective.

Software Review 52

Software Review Technical Review Systems Review Payment Methods 52

SaaStr

MAY 14, 2019

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. Ophelia : When you started out you spoke a lot about the differentiator being that Zendesk is focused on user experience.

Cloud 184

Cloud Sales Recruiting Scale AWS 184

User Pilot

APRIL 30, 2024

Key examples are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, which provide scalable resources like virtual servers and storage. Effective use of CRM systems can enhance customer service, retention, and the sales process. What are the benefits of the SaaS model? Use pre-made survey templates of Userpilot.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Sylvia Ng

FEBRUARY 17, 2016

Keen appreciation for art, design, and user experience. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Have experience with ambassador/loyalty programs. Minimum 5 years digital marketing experience. Have strong opinions.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SmartKarrot

OCTOBER 18, 2021

A good product with lousy support is the same as an awful product with good support in terms of customer retention. It’s a way to influence your brand perception and drive sales. But one of the most valuable things you can do to make your brand stand out is to optimize its user experience.

Social Media 10

Social Media Technical Review AWS Branding 10

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

How To Buy Saas

APRIL 25, 2024

Platforms like Amazon Web Services (AWS), launched in 2006, offered scalable infrastructure that could handle growth without performance issues, revolutionizing IT operations. AI-Powered Customer Segmentation Marketing and sales teams often struggle to find the best audience for their products. The adoption of cloud-based software.

Artificial Intelligence 52

Artificial Intelligence AI Trends Machine Learning 52

Crafty CTO

JUNE 9, 2024

All of this deploys gracefully onto modern AWS infrastructure, and the result is capable of supporting tens of thousands of web and mobile users. Costs are low—tooling costs almost zero—and the result has been highly effective for developers and enabled us to deliver an excellent web and mobile experience for our users.

Data 52

Data CTO Hire Cloud New CTO 52

Mucker Capital

APRIL 6, 2023

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Those types of tools actually require work in the initial days of the sales motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JUNE 25, 2019

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). One minor nuance can dramatically change your calculation’s outcome and obscure the reality of your sales efficiency.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

OCTOBER 16, 2020

When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * ” Paul Rosania: And instead of people groaning about the end user experience not being as great as the latest hot startup that was designed from the ground up with end users in mind to say, okay, great.

CTO Coach 173

CTO Coach Sales Hiring CTO Hire Software Review 173

Intercom, Inc.

JANUARY 3, 2020

Google Drive might’ve done an awful lot to kill the file because they have a file system. And I think if you play that out over the next decade, I think we’ll be looking back at their impact as it issues credit cards, point of sale systems. And then the file system – no one seems to have made it work.

Payment Methods 118

Payment Methods Payment Solutions Technical Review Technology 118

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

OpenView Labs

JANUARY 3, 2020

This means setting up the product correctly, providing proactive coaching to change business processes, offering an intuitive user experience and being responsive when problems arise. Superior customer experience acts like a discount for the customer, but you don’t need to give up revenue.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

Point Nine Land

JANUARY 30, 2019

If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. SaaS startups had to explore new interfaces and user experiences that would fit the web browser. Infrastructure. The timing aspect is crucial. Integration.

AI Search 70

AI Search AI B2B Software 70

SaaStr

JULY 10, 2020

The first will be sharing five perspectives and things that I found to be useful in adjusting sales in the midst of a crisis or a turnaround. We also challenged the sacred cow, the assumption at the time, that the website was cannibalizing store sales, in the bricks. We’ll break it into three parts. E-commerce is on fire.

Scale 186

Scale Sales Hiring Pricing Sales Recruiting 186