SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. Google Cloud Platform, on the other hand, is in a very different set that also competes with Microsoft, but AWS is considered their biggest competitor in the market.

Cloud 246

Cloud Scale AWS AI 246

Hitenism

NOVEMBER 7, 2016

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B run rate business and has made up for an incredible 67% of Amazon’s operating revenue last quarter.

AWS 189

AWS New CTO Scale CTO 189

Clouded Judgement

APRIL 11, 2024

It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. If we break this down and look at Azure and AWS independently (graphs below), you’ll see how the AWS “swings” were a lot more volatile.

Cloud 177

Cloud Software Azure AWS 177

SaaStr

JUNE 28, 2023

53% of Revenue is Outside U.S. With 1,500 employees, SEMRush is at about $190,000 in revenue per employee (1,500 employees). Spending a Hefty 50% of Revenue on Sales and Marketing. They spend a pretty high 50% of all revenue on sales and marketing — and that’s up from last year. NRR is holding up. #7.

Scale 200

Scale AWS Scaling Revenue 200

Baremetrics

OCTOBER 31, 2021

When you first get started, effectively any hosting setup will do the trick: your application is small, you have relatively few customers, and perhaps (depending on your sales process) expectations around performance and reliability are a bit lower during the beta phase. Plan for higher Cost of Revenue. Over time all of that changes.

AWS 115

AWS DevOps as a Service Underperforming Technical Team Development Team Review 115

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Tactics for capturing untapped revenue by leveraging existing customer signals.

Sales Recruiting 85

Sales Recruiting Scale AWS Management 85

SaaStr

DECEMBER 7, 2020

3. “Atlassian and AWS Say: Maybe Worry a Little Bit. A Framework For Your First SaaS Sales Comp Plan. 6. “What Makes a Great VP of Sales and How to Hire One” Another SaaStr Classic that is just as relevent today. What Makes a Great VP of Sales and How to Hire One. Even If It Isn’t Revenue.”

Venture Capital 328

Venture Capital Sales Hiring AWS Cloud 328

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization.

Sales Hiring 194

Sales Hiring Scale Compensation Sales 194

Clouded Judgement

OCTOBER 28, 2022

Hyperscalers Report Quarterly Earnings This week we saw AWS (Amazon), GCP (Google) and Azure (Microsoft) report earnings. Overall, it wasn’t pretty… AWS grew 28% when expectations were 30-31%. Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date!

Cloud 130

Cloud Azure AWS Cost optimization & reporting 130

SaaStr

JANUARY 29, 2023

Even If It’s Awful for Series A-E Rounds. SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow  2. SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport’s Ben Braverman   3.

Sales Recruiting 190

Sales Recruiting Sales Hiring Scale AWS 190

Sales Hacker

MARCH 29, 2021

Partnerships are driving more leads and sales than ever before, and this is only projected to grow. PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. The growing role of partnerships in driving revenue. Building your partner tech stack.

Payments 101

Payments SaaS Payments Payment Solutions Payment Services 101

SaaStr

MAY 31, 2023

It’s one of the few still commanding a premium multiple in today’s world, and still growing at tremendous rates: Snowflake is also a barometer of everything in SaaS and Cloud, because a significant amount of its revenue is consumption-based, at least in part. AWS is seeing this, and so is Snowflake. Not none, just less.

Headcount 203

Headcount Scale Sales Hiring AWS 203

SaaStr

FEBRUARY 20, 2021

But are AWS, Azure and Google Cloud just too big for us to learn from? And it’s gone much more aggressive in its sales motions. Google Cloud sees Cloud revenues tripling in the next 5 years. You can see that here vividly, with Google Cloud having a $30B backlog of signed revenue on top of its $13B in ARR.

Cloud 218

Cloud Azure AWS Scale 218

SaaStr

DECEMBER 12, 2022

I’m sure this team was under pressure this quarter to find revenue. The way this public company did it was — awful. #3. In any event, three suggestions to the founders, the VPs of Sales and Success, the CROs, and more out there. . Reporting to sales or a CRO is usually a bad idea. What did we do?

Customer Success 254

Customer Success Systems Review AWS Software Review 254

Clouded Judgement

SEPTEMBER 8, 2023

” We saw some green shoots in AWS and a few other consumption names, and overall sentiment seemed more positive. Q2 benefited from an “easy comp” (since Q1 was so light), so we’ll see how this trend continues (or doesn’t) in Q3 Moving on to Q2 YoY revenue growth. Overall Stats: Overall Median: 6.2x

Cloud 169

Cloud Software Review AWS Trends 169

SaaStr

NOVEMBER 8, 2022

Why did sales-driven Qualtrics get to $100m+ in ARR without ever raising a nickel, and generating more than $20m a year in free cash flow ? Does it cost so, so much to host a few million lines of code on AWS? Sales, done right, should be accretive (although expect sales efficiency to ultimately decline post-Initial Scale).

Scale 286

Scale SaaS Banking AWS 286

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Jabari Norton. Crowdstrike.

Scale 204

Scale Marketplace as a Service Cloud SaaS Payments 204

Tom Tunguz

MARCH 8, 2020

To make a partnership successful, your startup will need to teach another sales team to sell your product. The sales team asks for more leads. After scaling sales enablement successfully, the next step is to understand where your customers are. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace.

Scale 315

Scale AWS Consulting Sales Enablement 315

SaaStr

FEBRUARY 22, 2023

It was just a little while ago that Salesforce was doing $1 billion in ARR revenue. How many sales reps, how much marketing spend, how many engineers will you really need? And true enough … freemium only ended up being 20% of our revenue, at least strictly defined. And it’s better than that, these days. And what mix?

Scale 212

Scale Sales Hiring Venture Capital AWS 212

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

AWS 79

AWS AI Advertising Finance 79

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. What I do know, is if you leave this position vacant for even a month — you’re putting Second Order Revenue at risk.

Sales Hiring 278

Sales Hiring Part-Time VPE Scale Sales Recruiting 278

SaaStr

MAY 5, 2019

“The sham began in February, when an unknown user with a Chinese IP address and fake phone number side-stepped Zillow’s security measures and toyed with the sale prices displayed on the mansion’s listing.”. Who always wins? “Instead of saying the same thing everyone else was already saying ad nauseum—”It’s easy to use! “New

Cloud 153

Cloud AWS Pricing Revenue 153

SaaStr

MAY 12, 2019

GAAP revenue in Q1 ’19) because it’s in a space filled with strong competitors. We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. It’s an almost 100% enterprise play — they have 227 customers spending over $100k a year, comprising 84% of their revenues. The lesson?

Outsourced Development 215

Outsourced Development AWS Retention Enterprise 215

SaaStr

APRIL 27, 2021

After polling CIOs, Gartner found that total SaaS spend will grow from $100B in 2020 to $140B in 2022: A few interesting implications and learnings: The growth in SaaS buying should give you a +20% a year boost on top of your other sales and marketing efforts. That’s a huge tailwind. This is your time, folks. Go make it happen.

GCP(Google Cloud Platform) 165

GCP(Google Cloud Platform) Azure AWS SaaS 165

SaaStr

MAY 19, 2019

Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! Sales & marketing costs are going up. A LTV/CAC of 6.0

SMB 218

SMB Customer Lifetime Value AWS Churn 218

Clouded Judgement

MARCH 31, 2023

The majority of COGS (revenue less COGS = gross profit) fall in hosting costs (ie AWS), and some customer support. If they don’t want to pay double the price, then Notion has a decision to make - do they sell the Notion AI SKU at a price that dilutes gross margins if it ends up generating more revenue? The list goes on.

Cloud 130

Cloud Sales Hiring AI Headcount 130

SaaStr

FEBRUARY 10, 2023

Tech companies realized that this cloud thing might be for real, but the word on the street was that AWS was too hard and complex for customers to realize its benefits. It took one year and a million dollars to create, but product traction, conversion, and revenue were low. It didn’t impact sales at all. Look at video games.

Sales Hiring 130

Sales Hiring Development AWS Engineering 130

The Angel VC

MAY 12, 2018

We generate over 90% of our revenue from self-serve channels — users who purchase a subscription through our app or website. Before reading the S1, I didn’t know if Dropbox has become somewhat more focused on enterprise sales over the years. Revenue for 2017 was $1.107B. 3 – It’s a Mouse Hunter! . #3 3 – It’s a Mouse Hunter!

AWS 187

AWS Scale Subscription Payment Features 187

Clouded Judgement

AUGUST 11, 2023

“New logo and new product bookings and deal cycles haven't been impacted by the period of optimization and we continue to see healthy growth on the sales side. The hyperscalers (AWS, Azure, GCP) are seeing some uptick, but this is largely from selling compute (ie cloud GPUs). Revenue multiples are a shorthand valuation framework.

Cloud 130

Cloud Trends Azure GCP(Google Cloud Platform) 130

OpenView Labs

FEBRUARY 9, 2021

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. It requires shifts in go-to-market strategy, sales compensation, financial planning, billing, and much more. Then they tell their boss what to buy.

Scale 98

Scale Pricing Scaling AWS 98

Chart Mogul

NOVEMBER 30, 2023

Analyze our performance and identify problem points Highlight the best performing lead sources Run sales forecasting Facilitate strategic decision-making Run our sales process and communicate with customers In addition, ChartMogul teams use various tools to manage go-t0-market functions, including Zendesk, Customer.io, and Livestorm.

Engineering 52

Engineering K8S orchestration (Kubernetes) Data AWS 52

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup. New Gross Margins?

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

CloudGeometry

MARCH 22, 2022

The recurring revenue user model of SaaS demands deep and broad attention at every step, as it empowers you to provide continued feedback on what you are selling them. Similarly, there’s a lot to learn from talking to the people who talk to your customers in sales, marketing, and customer success.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

Sales Hacker

DECEMBER 3, 2019

The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant. Here’s how he sees data changing sales management. Use data to show sales reps their commissions in real time.

Sales Enablement 85

Sales Enablement Artificial Intelligence Branding Sales Hiring 85

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. As we were able to benefit from the pace of AWS innovation (and adopt AWS Aurora when it came along) we got 5x throughput at a 30% cost reduction.

Software Review 224

Software Review Outsourcing Services Software Outsourced Development 224

Sales Hacker

MARCH 1, 2019

Sales Engagement: How the World’s Fastest Growing Companies are Modernizing Sales Through Humanization at Scale is a labor of love. I’m so proud to be sending it into the world at just the right time, when it can make a big difference for a lot of sales organizations. Why a Book on Sales Engagement? Reserve your copy now.

Scale 58

Scale Engagement Sales AWS 58

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121