User Pilot

FEBRUARY 21, 2023

Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. With Heap's Journeys, you can identify and map all the paths that customers take within the product. Heap Pricing. Pendo review.

Software Review 95

Software Review Underperforming Technical Team Technical Review Systems Review 95

SaaStr

APRIL 30, 2022

Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Reworking your product.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. What is Product Led Growth? What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit. Commoditization From AWS & Google Cloud. How can you get back on track?

Sales Hiring 270

Sales Hiring Data AWS Leadership 270

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Is there a big Total Addressable Market? Does this market need disruption? The commercial market you choose to build and offer your customers defines you, yes.

Scale 201

Scale Scaling AWS Sales Hiring 201

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Intercom, Inc.

AUGUST 30, 2022

Does it have flexible pricing? AWS – Cloud computing. Many of the biggest and best companies in the world use AWS – and many of them were once startups using AWS, too. For startups in particular, AWS Activate provides architecture guidance and expert support to help you accelerate your growth. Questions to ask.

Scale 163

Scale Payment Services Startup AWS 163

Andreessen Horowitz

SEPTEMBER 22, 2023

When you go public, your company’s performance suddenly has a real-time scoreboard: your stock price. It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. They’re a disaster.”

Travel 111

Travel Forecasting Pricing Scale 111

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 94

Underperforming Technical Team SaaS Onboarding Retention 94

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Marketing…their demand gen motion changes, need different product marketing, etc. My question would be “why are they moving upmarket?”

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. Product-led growth anatomy.

SaaS 83

SaaS Acquisition Onboarding Retention 83

SaaStr

MAY 3, 2019

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. How does this change if you are creating vs in an existing market? It varies depending on how well you’re doing in the market.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. These metrics are an indicator of product-market fit.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

MAY 15, 2020

We’ve spent a lot of time in the world of marketing lately, and so I wanted to switch it up today, and move to the sales and customer success side. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. But, time for the show today.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. I know your marketing materials everyone…we talk about how the whole world’s more developer centric. As someone who has built and shipped software but doesn’t really code at this point, I’m still shocked the markets are so big.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. doubling the number of leads).

Scale 71

Scale SaaS Automotive AWS 71

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. doubling the number of leads).

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

JULY 1, 2020

She’s one of the best marketing leaders I’ve known. Patrick Campbell’s got thousands of SaaS companies and pricing and issues. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Jason Lemkin: Was it sales or marketing? Which department?

Merchant Services 179

Merchant Services Scale Sales Recruiting Sales 179

Chart Mogul

DECEMBER 22, 2021

We also added support for relationship invoicing, recurring components, cancellations, discounts, differential pricing, and the option to exclude tax from your MRR calculations. This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

JUNE 25, 2019

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). CAC payback is the single best measure of the efficiency of your go-to-market engine.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Hacking Revenue

FEBRUARY 26, 2016

Getting to know Marketing, R&D, BI, Sales and Branding professionals from all around the world, visiting their offices and understanding the way they’re doing business, helped me realize that the world is becoming a better place because of that. There are so many products and services out there.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

OpenView Labs

JANUARY 3, 2020

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView and Steven Forth, Partner at Ibbaka. . They have identified the hot topics that you need to be factoring into your pricing plans for 2020. Let’s start with the role of pricing in product led growth organizations.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

SaaStr

AUGUST 20, 2019

This was anyone from a marketing analyst at a small startup, to a junior analyst at my firm, to a cloud CEO like him. It was still a ubiquitous market. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. We had a great easy-to-use pricing model.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

SaaStr

MARCH 1, 2024

If you look at the market caps of these businesses, they’ve all done incredibly well this year. This last quarter announced revenue was up over 100% in the quarter, and now they’re a top five company in the world by market cap. A Case Study: casetext Casetext is a legal software platform selling to Mid-Market and Enterprise law firms.

Generative AI 245

Generative AI Outsourcing Services AI Software Review 245

SaaStr

MARCH 31, 2024

Also, don’t miss out on discounted prices for SaaStr Annual 2024 tickets. So, let me just share with you what a rogue former marketer as done with a culture and people ops team, and how we approach culture, and how we measure it at HubSpot. ” “I hated Katie at that company meeting, it was awful.”

Part-Time CTO 262

Part-Time CTO CTO Hire CTO Coach CTO 262