Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. This vision sounded great in theory.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 96

Pricing Social Media Consulting Branding 96

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 205

AWS Scale Sales Hiring Marketing 205

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). First, we’ve talked about this a lot at SaaStr: product-led or sales-led, which is right?

Scale 258

Scale Sales Hiring Sales Marketing 258

Predictable Revenue

JUNE 10, 2021

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

Pricing 165

Pricing SaaS Scaling Product Marketing 165

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. Klaviyo decided to build email and marketing automation tools themselves as part of their platform. . Pricing & Selling Strategy.

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Scale Marketing Pricing Consulting 293

Tom Tunguz

JANUARY 16, 2018

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. There are many others too.

Pricing 226

Pricing Market Research Interviewing Product Marketing 226

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. And that takes us to the next marketing trend… 2. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit? Concept Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Scale 231

Scale Strategy Scaling Outbound Sales Team 231

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

OpenView Labs

NOVEMBER 11, 2020

The US election is behind us, many of our customers at Ibbaka have worked out their Covid-19 and post Covid-19 strategies, and we’re moving into a new market in 2021. Given the changes we’ve all experienced in 2020, now is the time to resegment your market. Related read: The Ultimate SaaS Pricing Resources Guide.

Pricing 73

Pricing Marketing Market Segmentation Communication 73

Zuora

OCTOBER 2, 2020

BY: LUBOR PTACEK, VP of PRODUCT MARKETING, ZUORA The scale of a deployment is an important factor for how SaaS […]. The post Pricing Without Users appeared first on Zuora.

Pricing 98

Pricing Scaling Product Marketing SaaS 98

Tom Tunguz

OCTOBER 7, 2015

Why did you choose this product? I’m digging for product differentiation, and to understand if there are different customer segments in the market who might use a different product to satisfy unique needs. Which teams in the company use the product, and how has that changed over time?

Product Marketing 114

Product Marketing Development Team Review Software Review Startup 114

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Sales and Product Marketing. This is personally one of my favorite parts of product marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

B2B 105

B2B Development Team Review Software Review Marketing 105

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Marketing 97

Marketing Market Research Branding Scaling 97

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. What is Price Localization.

Payment Methods 79

Payment Methods SaaS Payments Payments Pricing 79

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Marketing 105

Marketing SaaS Acquisition Scale 105

Clouded Judgement

JANUARY 12, 2024

If we rewind the clock back to 2021, the venture funding market went crazy. Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. Or who thought they had differentiated enough from their competition or from large incumbents.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

OpenView Labs

FEBRUARY 27, 2019

My experience, throughout my career and here at Abstract, has given me the opportunity to touch so many parts of product development and marketing. Building Your Foundation: Product Market Fit and Pricing. Product Market Fit – Designing the Right Solution. Pricing – Finding the Sweet Spot.

Technical Review 73

Technical Review Pricing Data Marketing 73

SaaStr

NOVEMBER 18, 2022

Choose Your Market And Attack. Blond shares that the key to beating the competition is identifying a segment where you have a strong product-market fit early on. Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Marketing 223

Marketing Startup Branding Pricing 223

SaaSX

JUNE 6, 2021

Given the widespread recognition that value-based pricing drives faster growth and higher returns, why do so few companies apply it? The most common product development sequence is as follows: Begin with a product. Use the costs to set a price (cost-plus pricing). Use the costs to set a price (cost-plus pricing).

Pricing 59

Pricing Finance Metrics Innovation 59

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. What Caused This Crowded Software Market? The second product had better retention.

Scale 230

Scale Scaling Startup Sales Hiring 230

Tom Tunguz

MAY 23, 2021

While not as hyperbolic an inflation rate as copper or lumber, the price trajectory of early stage cloud startups does result from a similar supply demand/imbalance. The seed market compounds at a higher rate over the same decade at 15%. 3 of the years saw declining prices. 3 of the years saw declining prices.

Software Review 363

Software Review Venture Capital Cloud Pricing 363

User Pilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

Tom Tunguz

MAY 15, 2022

The y-axis is sales efficiency: a proxy for product-market fit (PMF). Time to Strategize : with a long runway but lacking product-market fit, the startup possesses the resources to scale. Minimize burn to lengthen runway and develop both the product and go-to-market efficiently. Markets reverse in a moment.

Startup 323

Startup Outsourced Development Scale Banking 323

SaaStr

SEPTEMBER 20, 2023

Why does Mike Maples believe no company with true product-market-fit has ever failed? Why does Mike Maples believe there is a direct relationship between price and risk? Why does Mike Maples believe that outliers by their very nature are lower priced? Why does Eric Paley believe “go faster” is the worst startup advice?

Venture Capital 233

Venture Capital Investment Pricing Startup 233

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Tom Tunguz

OCTOBER 29, 2013

Would customers agree to buy the product at the target price, if it were built? Most inside sales reps arrive with a sales script, warm leads, a known sales path and a working product. But it is a tactic worth adding to the product/market fit toolkit for software ideas. This quota test is a harsh one. Tweet me.

Product Marketing 100

Product Marketing Sales Hiring Sales Funnel Marketing 100

SaaStr

JUNE 19, 2023

Watch it here: And only then … product-market fit. A bit more here: The 10 Things I’d Tell My Younger CEO Self to Do Better Next Time | SaaStr and 10 Things Maybe Not to Do In The Earlyish Days | SaaStr Dear SaaStr: How do companies determine what price to sell something at? The pricing of comparable products.

Scale 211

Scale Pricing Innovation Revenue 211

SaaStr

NOVEMBER 24, 2021

Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Raising prices might seem like a quick win to grow your revenue, but it’s critical to bear in mind the effect increased prices will have on your sales cycle, close rates, and disruption risk. Copy your entire product.

Scale 191

Scale Sales Hiring Compensation Sales 191

Chart Mogul

MAY 18, 2018

This week: An excellent "lessons learned" post from the team at Ghost, plus two important views on the role of product marketing in a modern business. “The best marketing we’ve done has been to launch, over and over again. This post is full of lessons — from marketing to tech stack. See you next Friday.

Product Marketing 40

Product Marketing Marketing SaaS Interviewing 40