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Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO

SaaStr

Why Customer Success and Product Should be Best Friends: Lessons Learned with AWS’ Head of Customer Success Harini Gokul. Successful co-innovation for our customers needs strong partnerships between Customer Success and Product Leadership. Customer Success is a team sport – we play well with Sales and Solution Architecture.

AWS 227
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. Otherwise, it falls apart.

AWS 210
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

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Dear SaaStr: Should a Startup Founder Handle Sales Themself When First Getting Started?

SaaStr

Even though you may not have that much revenue or that many leads, he will help you get more leads and maximize the experience of the leads you do have. But, sometimes a founder is >so< terrible at sales, so awful at it, that literally, it’s hopeless. Ideally, hire your Head of Demand Gen around now. But it’s super risky.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. It was pretty easy to drive that from our side.

Scale 203
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PODCAST 47: Key Qualities of great Sales Leadership w/ Dan Fougere

Sales Hacker

Dan talks about the key qualities of great sales leadership and how to be an effective executive in addition to being a great sales leader. Building a Repeatable Leadership System [19:04]. We’ve got Dan Fougere, the Chief Revenue Officer of Datadog. Datadog is well north of 100 million in annual recurring revenue.

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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Does it cost so, so much to host a few million lines of code on AWS? Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. So is SaaS cursed? These leads cost almost nothing. That costs real money. More on that here.

Scale 280