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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. At Datadog, their first focus was sponsored trade shows – specifically targeting the AWS ecosystem.

Scale 241
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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

Despite all the sales enablement tools, CRM sophistication, and “sales productivity” solutions we’ve built over the past 20 years, we haven’t moved the needle on the two metrics that matter most: time with customers and account coverage. Because we’ve been fighting symptoms, not the disease. The result?

Scale 254
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Databricks used consumption-based pricing because that’s what AWS, Google, and Microsoft used—it made sense to customers who were already buying cloud services that way. Forgetting That Culture Scales Revenue The Mistake : Focusing only on processes and metrics while neglecting team culture. Establish your culture early.

Scale 262
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Beyond Buzzwords: Real-World AI Applications for Business Leaders

How To Buy Saas

In one retail example, a CEO might use an AI tool to draft a summary of key performance metrics or ask a virtual assistant to highlight emerging market trends. These capabilities make AI decision making a practical support for leadership, turning data into strategic action.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

And we delivered something unprecedented—a live board meeting discussion featuring Snowflake’s leadership and Jeremy Burton, CEO of Observe, who sits on Snowflake’s board and runs a company 100% built on Snowflake’s platform. But this year, attendees wanted something different: a real board meeting.

AI 269
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. And I know you’ve had some great experience, particularly while you were at AWS, running different partner sales, channel sales.

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$100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta (Podcast #506 and Video)

SaaStr

The reality was that they were heavily relying on the enterprise deals closed by the leadership team. Even after that exciting third year of growth, leadership at Treasure Data began noticing the lack of product-market fit. Commoditization From AWS & Google Cloud. million and $1.2 million deals led by the founders.