SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. 18 in marketing? As soon as your competitor cuts prices and quintuples their marketing budget … and is everywhere … can you stay out of the arms race?

Scale 283

Scale SaaS Banking AWS 283

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. How can your business win market dominance and survive?

Software Review 224

Software Review Outsourcing Services Software Outsourced Development 224

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Head of Marketing – Where Can I Settle? But for most of you, you’re not ready to hire a entire marketing team.

Sales Hiring 275

Sales Hiring Part-Time VPE Scale Sales Recruiting 275

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 101

Cloud Scale AWS Machine Learning 101

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. The situation is getting worse.

Software Review 190

Software Review Scale Technical Review SaaS 190

Intercom, Inc.

OCTOBER 14, 2019

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Building a culture of transparency needs to start at the leadership level if you want it to cascade through every part of the organization.

Software Review 162

Software Review AWS Social Media Machine Learning 162

SaaStr

AUGUST 8, 2023

The team is typically highly cross-functional, working together with sales, product, engineering, and marketing, and the goal is to help the other teams make better decisions through data and financial modeling. In 2014, storage had historically been Dropbox’s most significant cost driver, with hundreds of millions of dollars spent on AWS.

Scale 196

Scale Finance Outsourcing Services Sales Recruiting 196

Sales Hacker

MARCH 1, 2019

It’s for all roles in the revenue organization from Demand Gen, to Sales Development, Ops/Enablement, Management, Leadership, Account Executives, and even Customer Success. Prior to Outreach, Manny was the third employee on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. Mark Kosoglow.

Scale 58

Scale Engagement Sales AWS 58

Sales Hacker

AUGUST 7, 2020

Leadership. Leadership. VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. The Exceptional Leadership Institute for Women. S&P Global Market Intelligence.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

JANUARY 28, 2020

Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. And I know we always think about the public markets, but investors are market too.

Sales Hiring 209

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 209

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Is there a big Total Addressable Market? Does this market need disruption? The commercial market you choose to build and offer your customers defines you, yes.

Scale 224

Scale Scaling AWS Sales Hiring 224

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

SaaStr

OCTOBER 15, 2019

At Mapistry, moving upmarket is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. FULL TRANSCRIPT BELOW.

Underperforming Technical Team 167

Underperforming Technical Team Sales Hiring compliance SMB 167

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. The reality was that they were heavily relying on the enterprise deals closed by the leadership team. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit.

Sales Hiring 289

Sales Hiring Data AWS Leadership 289

SaaStr

MAY 23, 2019

I’ve also had more than 10 years of CMO experience, including a good run at Business Objects where I ran marketing as we grew from 30 million to over a billion in revenue during a nine-year period. The board doesn’t want people learning how to be VP of Marketing. We just need to go grab share in this huge market.

Sales Hiring 126

Sales Hiring Underperforming Technical Team Scale Startup 126

SmartKarrot

JULY 27, 2021

Role: Head of Customer Success Location: San Francisco, CA, US Organization: Turn/River Capital As a Head of Customer Success, you will work with the leadership teams at 2 to 3 of the Turn/River portfolio companies to develop and implement retention and growth strategies and build operational best practices.

Development Team Review 10

Development Team Review Technical Review Customer Success Systems Review 10

SmartKarrot

NOVEMBER 18, 2020

Inspire customer success across the Customer Success department and throughout the company, working with sales, marketing, product, and finance. Collaborating with the sales, partnerships, and marketing team to develop a regular stream of multi-channel engagement programs to drive product adoption, retention, and customer advocacy.

Merchant Services 10

Merchant Services Technical Advisors Customer Success Payment Services 10

Audacix

JULY 18, 2022

Make every decision based on whether the outcome helps to improve the product, get it to market faster and deliver it for a lower cost. Talk to the people at the DevOps coalface Senior leadership in large and small organisations often fails to comprehend the nature and scale of the challenges and frustrations faced by those at the coalface.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

Sales Hacker

SEPTEMBER 14, 2021

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.

Sales Recruiting 79

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 79

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. Marketing or related field a plus. 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Job Requirements – Values & Attitude.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. As someone who marketed against them for years, I love Atlassian.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers. Getting the most out of board meetings.

Scale 209

Scale Scaling Sales Hiring Cloud 209

SaaStr

SEPTEMBER 10, 2021

In many ways, your Quality of Life will simply be awful. The phase from $2m to $12m ARR … once I had a great VPS, VP Product, VP Marketing, and VP Customer Success … that phase … and man it was hard … and I worked 24×7 … but my “Quality of Life” was so very, very. The pay is terrible.

Part-Time VPE 283

Part-Time VPE CTO Hire AWS New CTO 283

SmartKarrot

MARCH 2, 2023

Top 15 VC Podcasts 2023 [Listed Alphabetically] 100x Entrepreneur 100x Entrepreneur – By Siddhartha Ahluwalia Siddhartha Ahluwalia is a 2x founder, VC & Startup Business Development Manager at Amazon Web Services (AWS). He covers everything from startups, tech, markets, media, crypto, and all the hottest topics in business and technology.

Venture Capital 10

Venture Capital Scale Entrepreneurship EKS (Elastic Kubernetes Service) 10

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. How does John think about the role of leadership in a crisis such as this?

Scale 218

Scale Leadership Strategy Technology 218

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. We’ve spent a lot of time in the world of marketing lately, and so I wanted to switch it up today, and move to the sales and customer success side.

Sales Hiring 203

Sales Hiring Scale Technical Review Outsourcing Services 203

SaaStr

SEPTEMBER 28, 2023

WorkOS is evolving, so how can they build a Go-To-Market function that satisfies all these people? If you go back 10-15 years, when people ask about build vs. buy for the long-term, people would consider building their own data center if they were spending $100k/month on AWS. This doesn’t include the compliance or security teams.

Enterprise readiness 252

Enterprise readiness Payment Solutions Enterprise Payments 252

SmartKarrot

JUNE 30, 2022

However, the core business can swiftly deteriorate if the leadership team permits itself to become sidetracked. Additionally, it is critical to describe any changes that would have occurred regardless of the integration process, such as process upgrades, market-wide strategic adjustments, and structural realignments.

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

SaaStr

MAY 14, 2019

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. Like anything sales, now we do sales tools too, to marketing, all these other things. Just saying.

Cloud 204

Cloud Sales Recruiting Scale AWS 204

Sales Hacker

OCTOBER 6, 2023

Also grateful that the GTMfund team is growing – we had Sophie Buonassisi, our new VP of Marketing, start this week. Get your leadership team together, re-evaluate each juncture in your GTM process from customer discovery to upsell, and re-imagine a better way to engage your customers using these new advancements in AI.

Artificial Intelligence 91

Artificial Intelligence AI Generative AI Blockchain 91

Sales Hacker

JUNE 20, 2022

This is an awful place from which to make decisions. Present a united leadership front. In a recession, sellers will also look to the whole leadership group (HR, Product, IT etc.) They will notice any break in the leadership chain and this can lower their confidence, even if the sales leader is doing all the right things.

Sales Hiring 84

Sales Hiring Strategy Sales Leadership 84

SaaStr

DECEMBER 13, 2019

291: Experimental marketing brings together the science and art of marketing, allowing for creativity that drives results. It’s an essential skill in the toolkit of the modern marketer, and one that’s easy to get started with, no matter your company scale. Going to market is really hard.

Technical Advisors 175

Technical Advisors Scale Technical Review Payment Solutions 175

Sales Hacker

OCTOBER 7, 2021

Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. I went through a VP of Sales Program with SaaSy Sales Leadership — the moment I realized I didn’t want to be a VP of Sales. She is a Speaker and Hostess for LinkedIn Live. What is one a-ha moment you’ve had in your sales career?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

JUNE 15, 2021

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. I know your marketing materials everyone…we talk about how the whole world’s more developer centric. For real, why is the developer market bigger today?

Scale 291

Scale Underperforming Technical Team Engineering Wireless 291

SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 178

CTO Coach Sales Hiring Software Review CTO Hire 178