Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An ecosystem of related products and channel partners exist around every B2B product. Driving partner engagement and collaboration. Building your partner tech stack.

Payments 101

Payments SaaS Payments Payment Solutions Payment Services 101

Audacix

JULY 28, 2022

There are at least three things that these smart companies do to prove to their B2B customers that their web application is secure and can be trusted. A cloud server, like an AWS EC2 instance, is still a server. The only difference is that it is sitting in AWS' datacentres, rather than in your office. Not really.

Cybersecurity 52

Cybersecurity AWS Underperforming Technical Team Scale 52

FastSpring

DECEMBER 21, 2020

When we were trying to sell a service, we wanted a tool that would replace proposals and create a faster buying process that would initiate engagement when displaying our pricing. Working with the team to sink my teeth into what the B2B integration will look like with SalesRight. But I do enjoy running an awful lot.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft. *

Scale 140

Scale Sales Hiring Construction Education 140

OpenView Labs

JANUARY 29, 2020

I would argue that freemium fell short in B2B and from its ashes rose the PQL,” he explained in a recent post. Some of the top software companies in business today use freemium models to engage customers. In their freemium plan, AWS offers a year’s worth of micro instance for free – a time-bound freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

FEBRUARY 2, 2021

There’s also the need to engage prospects to actually consume that content and take action. Examples of SaaS companies that have adopted this pricing model: HubSpot, Zocdoc, Salesforce, and AWS. But it doesn’t end there. This is where storytelling comes in. It provides a seamless expansion path as customers get hooked on a product.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And only once you have your trust, can you engage them.” And the B2B playbook specifically, how do we see it evolving?

Software Review 177

Software Review Scale Technical Review SaaS 177

OpenView Labs

JANUARY 3, 2020

The key to B2B value creation is to look beyond your customer and make sure you are having a positive impact on your customer’s customers. I suspect that over the next decade the B2B market will bifurcate. This is already the norm for infrastructure software products and tools like Atlassian, GitHub, GitLab, AWS and so on.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

Intercom, Inc.

OCTOBER 14, 2019

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. With a culture of transparency in place, sales reps no longer feel the pressure to flub their way through product gaps or hide from misses in prior engagements.

Software Review 162

Software Review AWS Social Media Machine Learning 162

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Um, we’ve worked with companies such as, um, AWS with their global organic and, uh, content marketing programs. Um, do you have engaging content?

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

Sales Hacker

AUGUST 18, 2023

Neil Weitzman , Fractional CRO and Founder at PORCH Bigger deals – more lumpiness in the business, longer cycle; CXO level engagement becomes a must. Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success?

Scale 68

Scale VP of Engineering Sales Hiring Enterprise 68

ChurnZero

OCTOBER 16, 2020

Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? Fighting entropy to keep the customer focused on product value through human engagement. When a customer engages with your platform, they have a vision and an expectation of what they’ll achieve,” says Amanda.

Scale 98

Scale Customer Success SaaS Payments Sales 98

SaaStr

MAY 3, 2019

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft? *

VP of Engineering 146

VP of Engineering Sales Hiring Technical Review Development Team Review 146

ChurnZero

SEPTEMBER 30, 2021

It is an opportunity for you to engage with the client in a way that they want to engage with your product, and that’s more self-service. For example, I think of AWS. It is an enablement touch. A high-touch experience may require, for example, that they designate someone to get training or certification.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

Sales Hacker

AUGUST 7, 2020

CEO of Bizzit, Head of the B2B~ers Community. Amazon Web Services (AWS). B2B Sales Growth Strategist. Director, Business Development + Engagement. Director of Sales Engagement. Sr Manager, Customer Engagement. Account Executive. Sondra Roberts. Account Executive. Career Step. Inside Sales Manager.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

MARCH 31, 2024

” “I hated Katie at that company meeting, it was awful.” We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google. And how much should you engage the whole company in it? ” “Our benefits are terrible.” Every year?

Part-Time CTO 258

Part-Time CTO CTO Hire CTO Coach CTO 258

OpenView Labs

FEBRUARY 3, 2021

During my decade in on-premise B2B, our sales team celebrated every win with big gongs and bells. The way to eradicate this kind of awful customer experience is to bring everyone together in alignment around the customer and their needs. Trend #2: Delighting the customer is more important than winning the customer.

Marketing 55

Marketing Trends AWS Strategy 55

Sales Hacker

SEPTEMBER 29, 2020

Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. And I had done that even before I got into B2B software, doing military electronic design, right? Check them out.

Scale 108

Scale CTO Hire Scaling CTO Coach 108

Intercom, Inc.

FEBRUARY 21, 2019

Long story short: I started my career at Microsoft on consumer marketing, and now I’m obviously in more of a B2B role. It was: you go to a vendor site, you fill out a form, some sales rep calls and qualifies you, and then you go through this awful process. Building your business on software. Everyone knows that process, right?

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. As I said employee engagement – employee sentiment, employee productivity – has an impact at the end of the day on the top line or the bottom line of the company.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

OCTOBER 15, 2019

Next we put together an engagement design and a cadence to really mobilize the account based approach. So with the engagement area, we created a lot of cadence programs, a regular cadence of programs such as webinars, and pipeline accelerators, and content releases. They gave a presentation to their boss.

Underperforming Technical Team 152

Underperforming Technical Team Sales Hiring compliance SMB 152

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Can you grow a B2B company utilizing PLG without ever having the need for a sales team? That is the nature of this thing.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JULY 10, 2020

The second is really the how to think about your crew, really, how to take care of your crew, how to up-level your crew, how to invest in them, how to listen and engage them, and then also how to think about your extended crew. The second is the engagement level of that cohort. First things first, adjusting the sails. Look at Shopify.

Scale 184

Scale Sales Hiring Pricing Sales Recruiting 184

SmartKarrot

FEBRUARY 4, 2022

Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. The services include customer engagement , immersive virtualization technologies, analytics, and blockchain. Founded in: 1982. Founded in: 2006.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

JUNE 30, 2022

The phrase – Age of the Customer – was first used by Forrester, who defined it as a customer-obsessed enterprise that concentrates its strategy, energy, and budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers. Read on to know.

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

SaaStr

OCTOBER 25, 2019

276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything. In Today’s Episode We Discuss: * How Liat made her way into the world of SaaS and came to be VP of Customer Engagement at one of Silicon Valley’s hottest startups in Airtable.

Sales Hiring 109

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 109

Sales Hacker

NOVEMBER 10, 2020

Of course, the second sponsor of the Sales Hacker podcast, I’m sure you know who they are, it’s the company, it’s the unicorn, the billion-dollar valuation company that is Outreach , the number one sales engagement platform. They’re awful. So, kudos to you, sir. Total dog s**t. I get sort of passionate.

VP of Engineering 75

VP of Engineering Scale Development Team Review Technical Review 75

Intercom, Inc.

JANUARY 3, 2020

Google Drive might’ve done an awful lot to kill the file because they have a file system. The other one, from a B2B SaaS perspective, that will define the next decade is Stripe. I want Slack in my life versus just email for example, but it’s very hard I imagine for them to deliberately reduce engagement.

Payment Methods 118

Payment Methods Payment Solutions Technical Review Technology 118