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The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.
In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Many venture capital firms shifted their investments almost entirely into AI startups.
the reason being is YouTube is the second largest searchengine in the world. What you’re actually looking for is something which dominates YouTube search, something which has clearly high views, which is the equivalent of page views on a blog. And the AI matching connected them up with that opportunity.
You get to work with a lot of different teams. Is your big company doing a return to office and you have to badge in for four hours every day to sit on Zoom with your team that lives in Virginia? And so you want to make sure that your team is also aligned on what they’re looking for and also where your company is going.
The SaaS landscape is rapidly embracing generative AI. Analysts estimate that up to 6070% of routine tasks could be automated by AI, potentially adding trillions of dollars in value. are already infusing AI into products used by billions. are already infusing AI into products used by billions. What Is LLM Orchestration?
Why accessibility improvements often lead to better search performance and conversions. Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so I think there are a lot of self-taught developers that just don’t know.
By BluLogix Team Why MGI Research Ranked BluLogix a Top Agile Billing Platform in 2025 In May 2025, BluLogix was recognized by MGI Research in its Agile Billing Top 50 Buyer’s Guide —a definitive analysis of the top billing platforms for businesses navigating modern monetization.
However, there are good and bad ways to approach this tactic. Optimize app store search for greater reach Another organic strategy is app store optimization. Leverage SEO-driven content marketing Searchengine optimization (SEO), to this day, has become synonymous with organic marketing. Create BoFu content early (e.g.,
Whether you’re a startup founder tired of repetitive support questions or an enterprise knowledge manager looking to streamline internal documentation, read on to learn how ProProfs Knowledge Base can empower your customers and team with self-service knowledge. AI Writer Integration : ProProfs comes with a built-in AI writing assistant.
The HubSpot AI Playbook: How Yamini Rangan Is Leading the Most Aggressive B2B AI Transformation HubSpot’s CEO came to SaaStr Annual + AI Summit to do a deep and honest dive on how she’s transforming the company into an AI-first $2.75B+ ARR B2B leader. And what it means for the future of B2B software.
Want to advance your career in mobile product management or find top talent for your team? You will collaborate with engineering, design, and business teams to deliver cutting-edge mobile solutions that improve efficiency, user adoption , and overall product performance. Who would be a BAD fit for this job?
For example, after employing Userpilot to scale its onboarding process and boost user activation rates by 100%, our customer Impala had this to say: “Userpilot enabled us to create personalized onboarding experiences without burdening our developmentteam, leading to a 100% increase in user activation. – Gustavo M.
My live experience at the AIEngineer World’s Fair 2025 in San Francisco could be summarized as “extremely intense.” I hope these notes help you get a sense of the energy, trends, and ideas shaping the future of AI and AIEngineering.
Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. The reality now is that many companies no longer fit the venture-backed growth model and need to prioritize profitability.
How Yext evolved from managing listings to powering AI-ready data pipelines. Actionable steps SaaS companies can take to optimize for AI agents and search diversification. 14:30 The new battleground: how AIengines like ChatGPT shape discoverability. Quick bio for the listeners. [00:02:00]
He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it. 28:36 What makes a true AI-native product (and why Coffee is built different).
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams.
Free plan available for startups and small teams. Collaboration tools : Leave notes, annotate replays, and share them with your team for better alignment. Collaboration tools : Annotate, leave comments, and share sessions with your team. Console logs : Debug faster with developer-friendly error tracking tied to sessions.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. So, in 2002, I went to go and work at Yahoo.
I can then use replays to highlight poor user flows and illustrate key pain points. Development/Design: At this stage, Im asking, How can I solve this problem? Therefore, when searching for a specific issue or event, filtering by events helps narrow my focus. Skill development: Observing sessions is a skill Im still developing.
YouTube is more than just another social channel YouTube is both a media channel AND a searchengine that presents both organic AND paid marketing opportunities. As a searchengine YouTube is the second-largest searchengine in the world, with people actively searching for solutions, tutorials, and insights.
And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. What SearchEngine Trends Shaped 2022?
With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.
AI has been quite overhyped in the past. ML teams tend to invest a fair share of resources in research that never ships. If you want to invest in ML, hire someone with experience on both the tech and the operational side so they can start working with the product team from day one. What’s up? The rise of neural networks.
The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Patrick Arippol kickstarted his professional path with an engineering degree, followed by an MBA from Stanford. Diego Cordovez is an engineering graduate turned entrepreneur. Talk: Sales is a Team Sport.
While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. When scaling your customer experience, remember AI can’t simulate human empathy.
In December, our Director of Machine Learning, Fergal Reid , and I sat down to chat about the launch of ChatGPT : the good, the bad, the promise, the hype. We sketched out a few AI-powered features we thought could be useful, went into production, and put a beta version in front of 160 customers. What have you learned? Fergal: Right.
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Through a lively and insight-filled conversation, this episode explores burning questions like: What happens to SEO if searchengine results are replaced by AI chatbots ?
Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.
Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics.
Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving searchengine optimization (SEO) capabilities.
A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.
It works like this: People who are already looking for services like yours find your content through searchengines, social media, or referrals. By creating valuable content and optimizing your website for searchengines , you can attract leads who are actively seeking solutions.
The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Take advantage of AI and customer feedback tools to improve customer satisfaction.
At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data.
In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Additionally, our diversity-first team has grown to more than 30 top-notch talents (you are an incredible team of people, each and every one of you!)and
Let’s say your ICP is a web developer running a startup on the East Coast. Using Sales Navigator’s searchengine, you can filter results by plugging in various titles, locations, industries, company headcounts, and so on, to come as close as you can to your ICPs. This will result in poor open and response rates.
Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Use prospect search filters. Ability to search and connect with prospects on scale. Export to CSV.
Develop a Full Marketing Strategy 2. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products.
Search no further! To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Moz leverages “engineering as marketing to attract potential customers.
If you need any truly custom elements, those will need to be carefully developed if you can’t find any off-the-shelf solutions. Custom graphics and multimedia Custom graphics and multimedia are time-consuming to make, and getting them to work and play nice with your web development efforts takes additional effort. Image courtesy Zola.
Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. In fact, they often result to massive disappointment, and may even pull your team one or two steps backward.
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