Buffer Resources

AUGUST 21, 2024

Pinterest academy : for learning the ins and outs of Pinterest advertising. Learning to write irresistible captions and ad copy (if you invest in advertising) should be a non-negotiable part of your social media strategy. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media

Buffer Resources

AUGUST 26, 2024

While most social media platforms don’t advertise the fact, it’s widely believed that link-only posts are not looked kindly upon by the algorithms. The idea is that the platforms want the experience to be immersive for users, and don’t necessary want them clicking or tapping off to another destination.

Social Media

Sales Hacker

DECEMBER 17, 2024

Advertisers were like, you have commercial intent here. Native advertising was not, it didn’t exist, right? Mobile was a kind of advertising back then. It’s like, on the base of the company was already 400 people and already, you talk about having a brand already. They made it really clear. Now it’s an old hat.

Scale

Buffer Resources

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. Includes 5 searches per month. Price : Paid plans begin at $50/month.

Social Media

OpenView Labs

NOVEMBER 9, 2023

So, you want to use paid advertisements for your early-stage B2B startup to drive user sign-ups or contact sales. In this guide we’ll focus on the nuances of initiating paid advertising for early-stage B2B startups. A common misconception is that developers hate ads and advertising to them doesn’t work.

Advertising

SaaStr

JULY 26, 2025

Offline Tactics : Vertical SMB often requires marketing tactics that horizontal SaaS companies don’t use, like local trade shows, industry publications, and geographic advertising. Promote from Within to Win the Talent War The Stat : 25% of Toast’s sales organization (which is large) was promoted in the last 12 months.

SMB

Stax

MAY 13, 2025

Many processors advertise attractive rates while quietly tacking on hidden fees for things like PCI compliance, batch processing, chargebacks, and monthly minimums. Instead of going with the lowest advertised rate, ask for a complete breakdown of all fees and look at the total cost of ownership.

Merchant Services

SaaStr

JULY 14, 2025

How Parallel Marketing Organizations Work Marketing Org #1: Brand & Strategic Marketing (Reports to CEO/CPO) Brand positioning and messaging Content marketing and thought leadership Product marketing and go-to-market strategy Public relations and analyst relations Long-term market research and competitive intelligence Event marketing and community (..)

Scale

SaaStr

JUNE 12, 2025

We’re witnessing the biggest shift in marketing operations since the rise of digital advertising. They’re creating shared dashboards, unified reporting, and integrated workflows that eliminate duplication and improve speed to market. What This Means for Marketing Strategy The implications here are massive.

AI

Buffer Resources

MAY 13, 2025

Instead of looking at each platform in isolation, Blended ROAS looks at the bigger picture: how much total revenue you’re earning across all channels — organic social media, Google searches, email newsletters, paid ads — compared to what you’re spending on advertising.

Social Media

Buffer Resources

JULY 16, 2024

  Step 5: Engage, don’t advertise When you feel comfortable enough to start posting in your subreddit/s of choice, I’d recommend getting your feet wet by responding to comments, answering questions, and sharing advice.     As such, they abhor blatant self-promotion or advertising.

Social Media

SaaStr

JULY 14, 2025

Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform.

Scale

FastSpring

JANUARY 9, 2025

And it’s hard to do revenue share with an advertising based model. David Vogelpohl (FastSpring) (08:06) And casual games are more likely to use advertising as the baseline of their revenue. The other piece is that the core of what Nexus is, is revenue share. it’s possible, but harder. OK, it makes sense.

Payments

Unbounce

JANUARY 6, 2025

Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. At this stage, the goal is to attract a wide audience and generate interest in your products or services. Educate your audience with valuable information on common pain points.

Sales Funnel

FastSpring

FEBRUARY 6, 2025

Yeah, I think especially now with AI, there so many garbage messages and people are so tired of being solicited to and sold to and advertised to all the time. this strategy you think that smaller companies should employ? Lizzie Mintus (25:47) Yeah. So that’s a great way to go.

SMB

SaaS Metrics

JUNE 24, 2025

The state also features niche platforms like Thryv’s CRM and Simpli.fi’s advertising software. You’ll find enterprise-grade tools from companies like Alteryx and QbDVision transforming analytics and life sciences, while RunTitle provides vital financial intelligence for energy investments.

Data

SaaStr

JULY 7, 2025

Your SaaStr sponsorship isn’t just advertising—it’s an endorsement from the industry’s most respected platform. higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community.

Scale

User Pilot

MARCH 30, 2025

Invest in paid advertising to attract new users Although SEO is still very profitable, it takes a lot of time to build domain authority. Thats why you need to complement your organic marketing efforts with paid advertising. Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.)

Mobile

How To Buy Saas

MAY 26, 2025

Cleaning and Formatting: Raw web text often comes with a lot of cruft HTML tags, navigation menus, advertisements, timestamps, etc. By cutting redundancy, you not only reduce dataset size but also prevent the model from memorizing things verbatim. They also normalize things like whitespace, unicode characters, and punctuation.

Artificial Intelligence

How To Buy Saas

MAY 21, 2025

Pros Extensive Job Board Integrations: Workable lets you advertise jobs on hundreds of job sites and niche boards in a single step, greatly expanding your candidate reach. Workable integrates with a wide range of HR tools (HRIS, background checks, etc.) and offers an API for custom integrations.

Systems Review

Buffer Resources

OCTOBER 28, 2024

Paid advertising tools It can be easy to burn through your paid ads budget without seeing results. That's where paid advertising tools come in handy. Plus, curated "top picks" showcase winning ads from various industries, giving you a shortcut to what's working right now in paid advertising.

Social Media

FastSpring

JANUARY 23, 2025

An American audience is worth more than an Eastern European audience, just by nature of what advertisers will spend. I’ve never advertised for customers on Facebook and Google, but if you have that capability, that will be an opportunity for this business. Pricing is really difficult, so these athletes are complex.

Scale

Payrix

JANUARY 10, 2025

He holds three master’s degrees from BU in computer science, project management, and advertising and a bachelor’s degree from UCLA, double majoring in political science and history. David is passionate about driving product innovation and delivering value to customers.

Merchant Services

Sales Hacker

AUGUST 5, 2025

Half of that is fueled through organic, the other half is fueled through paid media, advertising. For example, testing for advertising is very different than testing for, say, sales dev versus testing for a sales intervention. ClickUp is a product-led growth company. We have a very strong self-serve growth funnel.

Scale

How To Buy Saas

MAY 26, 2025

There have been third-party listings of a support phone number (for example, on forums or consumer sites), but these are not prominently advertised by Skynova itself. According to users, response times are usually within one business day, which is decent, but not instant. It suggests that phone support is either non-existent or very limited.

Software Review

Neil Patel

JULY 1, 2025

Some handle their advertising responsibly, but others bid on your branded terms, mimic your ads, and collect commission on traffic you should have earned instead of driving new traffic. Advertisers can’t monitor every impression or every bid. Use In-app protections The platforms you use to advertise can help prevent ad hijacking.

AI Search

How To Buy Saas

MAY 27, 2025

Some AI tools, especially enterprise-focused ones, highlight data privacy e.g., Jasper advertises features like data encryption and even an option to use models without your data leaving (they have a Business mode where your prompts arent used to train the base model). AI tools may offer more defined data boundaries (or not!).

Artificial Intelligence

Chart Mogul

FEBRUARY 13, 2025

At this stage, budgets are tight, and spending heavily on advertising or content production doesnt seem like a good investment. In the pre-seed and seed stages of SaaS growth, many companies choose to start with outbound sales motions, with the founders being active participants in the sales process.

Scale

Buffer Resources

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Social Media

Stax

APRIL 8, 2025

Compare the total cost and not just the processor’s advertised rates. Encourage customers to use lower-cost payment options like contactless payments, PIN-based debit, or ACH transfers. You must carefully review monthly fees, per-transaction markups, and contract terms before making a decision.

Payment Services

Buffer Resources

JANUARY 7, 2025

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. The platform analyzes your data across advertising platforms and forecasts how future campaigns will perform, helping you distribute your budget more effectively. " Pricing : Starts at $39/month to access AI features. Pricing : Not listed.

AI Search

Sales Hacker

APRIL 15, 2025

Decades later, uh, just a few weeks before her death at age 83, that slogan was chosen by, advertising age magazine as the slogan of the century. So they didn’t, they didn’t care about advertising their brand. So can you help us? And so, uh, Francis Garrity came up with the line diamonds forever.

B2B

SaaStr

JULY 3, 2025

” Constellation Software’s 2X Model The roll-up company openly advertises “2X revenue” acquisitions. When asked about PE interest: “No one’s contacted them. Like, ever.” Their SaaStr presentation was essentially titled “2X. Who wants 2X? Show up 2 p.m. on the West Lawn.”

Scale

How To Buy Saas

JUNE 26, 2025

Awesome Human” Support: ProProfs proudly advertises that they provide awesome human support, 24/7. These aren’t just checkboxes; they’re critical for anyone worried about losing sensitive knowledge data or facing downtime from attacks. With ProProfs, you get a level of security usually expected from enterprise IT departments.

Technical Review

FastSpring

APRIL 24, 2025

But the thing that’s so interesting about digital businesses is that if you advertise in a market or you ship products to a market, then you have, or you have employees there, then you have what’s considered nexus. Now you have to pay tax.

Business

TrackStreet

APRIL 3, 2025

Unauthorized sellers and those who refuse to comply with your minimum advertised price (MAP) policy can erode your relationships with reseller partners, damage customer trust and loyalty, impact brand integrity, and hurt your revenue. You’re just asking for trouble.

Branding

User Pilot

MARCH 5, 2025

Adobe Experience Cloud Salesforce may lead the CRM market, but Adobe Experience Cloud is a strong contender with standout features like personalized content delivery, advanced analytics, and seamless integration across marketing and advertising channels. Adobe dashboard.

Software Review