SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality.

Technical Review 284

Technical Review Technical Advisors Scale Compensation 284

Tom Tunguz

MARCH 4, 2024

He worked on search quality at Google, founded a dynamic pricing company for the restaurant industry, then ran data at a hotel tonight before becoming Chief Analytics Officer at Looker through its acquisition by Google. Colin has advised many of the world’s largest companies on their BI strategy.

Technical Advisors 200

Technical Advisors AI Search Data Analysis Acquisition 200

Casey Accidental

OCTOBER 18, 2021

I had been an advisor for Eventbrite for about two years, so I had a lot of comfort with the CEO and many of the executives before ever starting the role. When I started advising Eventbrite, the company had a business unit structure, so it didn’t even have a CPO role, but product leaders embedded into different business units.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Kellblog

SEPTEMBER 12, 2024

But the outcomes are clear if the reasons are not: you’re omitted from meetings, passed over for promotions, underperform in nine-box reviews, find advisors suddenly too busy to work with your company [1], and VCs surprisingly passing on your financing round [2]. There are few symptoms, other than the odd cringe that may go unnoticed.

Technical Advisors 105

Technical Advisors Technical Review Social Media Outsourced Development 105

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. And you talked earlier about how it’s becoming more and more technical.

Sales Hiring 187

Sales Hiring Payment Methods Payment Solutions Marketing 187

Buffer Resources

DECEMBER 6, 2023

Here were some of the most useful, thoughtful gifts friends have given us: 1) Charcuterie board: Pregnant ppl are advised to stay away from cured meats and soft cheeses so chances are, mom is craving this. Check out how Patrick Stox from Ahrefs shares the most common technical SEO issues in one compelling visual. I recently had a baby.

Technical Advisors 139

Technical Advisors Social Media AI Search Branding 139

Buffer Resources

JANUARY 15, 2024

They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. " She advises marketers to "get to the point" and notes that "people don't need to be wined and dined via content, just give them what they came for. "  2.

B2B 139

B2B Technical Advisors SaaS Payments Underperforming Technical Team 139

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. ” Let’s look at consumption revenue - this is also not technically recurring! Altimeter is an investment adviser registered with the U.S.

AI 190

AI Cloud Revenue Technical Advisors 190

Neil Patel

MAY 11, 2021

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. How to Manage Your Facebook Accounts When a Business Acquisition Occurs. A business acquisition happens when one company acquires the shares to own another company. Now, what if your accounts don’t fit these criteria?

Social Media 144

Social Media Technical Advisors Travel Acquisition 144

Tom Tunguz

NOVEMBER 4, 2015

As Kenny told us last night, that experience of selling enterprise software quarter by quarter pushed him to develop and discover businesses that have flywheel effect, that generate revenue even on weekends when no one is working because there is a huge amount of momentum in the customer acquisition strategies. Thank you, Kenny!

Technical Advisors 100

Technical Advisors Marketing SaaS Acquisition 100

InsightSquared

JANUARY 29, 2018

When we asked about the key metrics a rev ops team might measure, our experts said it depends on the organization size, goals and structure, but here are a few they all agreed on: customer acquisition, bookings, annual recurring revenue, cash collections, customer churn and satisfaction, net new revenue and gross profit. .

Scale 109

Scale Revenue Technical Advisors Sales 109

Intercom, Inc.

JULY 12, 2018

He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more. I hosted Elad on the podcast for a conversation that ranged from the key themes of his new book to scaling a healthy culture and ins and outs of mergers and acquisitions.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120

Baremetrics

DECEMBER 18, 2019

strong acquisition and retention) almost always exceeded that threshold. Fullstory is a great example of technical onboarding, where the main challenge is getting a code snippet installed. Technically, while this may not help you reduce your churn rate since it’s after-the-fact, it’ll still help retain more customers.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

Subscription Flow

MAY 22, 2024

More interestingly, however, a higher customer lifetime value also normally means that the company can cut costs on customer acquisition and redirect those resources elsewhere. And by having your technical team provide robust solutions, you can reduce churn and, as ever, boost your CLV. This is why automation matters.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Payments Technical Advisors Payment Services 105

OpenView Labs

APRIL 13, 2020

The Product team could implement the technical side of how that content surfaces, gets indexed, etc., and the Marketing team could advise on that strategy by understanding what SEO opportunities exist. You can’t afford high acquisition costs. Digital paid acquisition will also likely be a great strategy.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Buffer Resources

JANUARY 15, 2024

They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. " She advises marketers to "get to the point" and notes that "people don't need to be wined and dined via content, just give them what they came for. "  2.

B2B 87

B2B Technical Advisors SaaS Payments Underperforming Technical Team 87

OPEXEngine

MARCH 3, 2020

In fact, if we’d effectively closed-out all material opportunities before quarter-end, I’d send it out before the quarter was technically even over. Dave Kellogg is a technology executive, investor, adviser, and blogger. Dave started his career in technical and product marketing positions at Ingres and Versant.

Technical Advisors 59

Technical Advisors Sales Hiring Forecasting Artificial Intelligence 59

ProfitWell

OCTOBER 10, 2019

customer acquisition cost rising. The sales-led sales approach is mainly focused on cold-emailing, outreach, and cold-calling, while the product-led sales approach is using the product as the main acquisition channel.". And apparently, Jonathan claims there are no technical skills required to map the data.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Buffer Resources

JUNE 13, 2024

  Content types for distribution Would you share a technical report on Facebook or a funny cartoon on LinkedIn? “Don't neglect the opportunity to leverage partners and fellow brands in your content distribution plan,” advises Ashley Levesque , VP of Marketing at Banzai. Probably not.

Strategy 132

Strategy Social Media Development Team Review Software Review 132

OpenView Labs

FEBRUARY 25, 2020

Technically, while this may not help you reduce your churn rate since it’s after-the-fact, it’ll still help retain more customers. Rewards, referrals and affiliates are usually associated with acquisition, but they also make for fantastic retention strategies. Show Your Face, Advise and Create Relationships.

Retention 69

Retention Strategy Technical Advisors Technical Review 69

SaaStr

NOVEMBER 7, 2019

It’s a great pleasure to be here today with Renaud, Eventbrite’s technical founder. Renaud Visage: It’s if its like a acquisition business. I know there’s a lot of SaaS companies here in the room, any parting thoughts for you, Renaud, on what you would advise them if they want to aspire to become a platform?

Payments 169

Payments Merchant Services Payment Solutions Payment Services 169

ChurnZero

MAY 17, 2019

A: I would advise to start with a small group of your customers and really dig into and analyze what they want. Q: What are your thoughts on breaking out certain pieces of the Customer Success function and only charging for maybe certain aspects for example, implementation or technical training? A: Absolutely.

Customer Success 64

Customer Success VP of Engineering Scale Technical Advisors 64

Subscription Flow

MAY 22, 2024

More interestingly, however, a higher customer lifetime value also normally means that the company can cut costs on customer acquisition and redirect those resources elsewhere. And by having your technical team provide robust solutions, you can reduce churn and, as ever, boost your CLV. This is why automation matters.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

OpenView Labs

OCTOBER 17, 2019

When Zapier first launched, our customers were technically forward solopreneurs and entrepreneurs. Speaking of data, collecting it is something we advise every startup to do as early as possible. But we’ve never lost sight of who we’re here to serve, and that’s been a core pillar of our success. When the Customer Evolves, You Evolve.

Sales Recruiting 71

Sales Recruiting Sales Hiring Scale Technical Advisors 71

Baremetrics

JULY 28, 2019

Even though it could technically be considered more a hybrid model, notice how it’s still based on how many emails are sent, including a fee for every additional thousand emails. While it could be argued that the activation model — freemium, free trial, demo, etc — isn’t technically a part of pricing, it’s absolutely a part of packaging. .

Pricing 101

Pricing Strategy SaaS Scale 101

ProfitWell

OCTOBER 23, 2019

customer acquisition cost rising. The sales-led sales approach is mainly focused on cold-emailing, outreach, and cold-calling, while the product-led sales approach is using the product as the main acquisition channel.". And apparently, Jonathan claims there are no technical skills required to map the data.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Outseta

SEPTEMBER 11, 2017

Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising. For a bootstrapped start-up that’s just starting to run its first customer acquisition programs, what options do they really have when it comes to responsibly managing their initial paid search programs? Soren: It really is a tough question.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Architect An Automated Customer Acquisition Engine 3. Seth Godin, the successful serial entrepreneur, captured the dire need to identify and solve customer pain points, as the path he used to build his successful companies when he advised: “Don’t find customers for your products; find products for your customers.” Be the Pain Killer a.

Business 40

Business Airlines Technical Advisors Growth Hacking 40

Mucker Capital

APRIL 6, 2023

Currently she's Executive in Residence with Reforge and advising other companies. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it. Hila is a mentor with Mucker Capital. That’s never happened.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SmartKarrot

NOVEMBER 11, 2020

Monitor the strategies and processes across the revenue cycle including customer acquisition, engagement, retention, and success, including a close connection to product cycles. Serve as the technical point of contact for new Enterprise and Professional account setups.

Technical Advisors 10

Technical Advisors Customer Success Enterprise Government 10

SaaStr

MARCH 3, 2020

So I worked for Jason Lemkin for about six years, half of which was EchoSign and the other half of which was Adobe post acquisition. And so, I consult and advise for startups about 35 startups over the last three, three and a half years. That’s something that Jason advises. They don’t have an agenda. Yeah, go ahead.

Sales Hiring 228

Sales Hiring Sales Recruiting CTO Hire Scale 228

SaaStr

JULY 30, 2018

How would you advise them? Harry : We spoke about your technical and product ops earlier and then also your role in sales from day one. dollar acquisition. One thing about the acquisition, I will say, MuleSoft has always been about the people and the culture. They’re sweating. They’re getting very nervous.

Technical Advisors 226

Technical Advisors Scale Sales Hiring Sales Recruiting 226

SmartKarrot

JUNE 21, 2021

Develop and advise on best practices in change management, and identify opportunities for continuous improvement. Effectively lead initiatives that require collaboration across several internal LiveRamp resources and stakeholders, including but not limited to product, finance, technical services, data ethics, legal and privacy teams.

Customer Success 10

Customer Success Technical Review Technical Advisors Advertising 10

Incredo

NOVEMBER 1, 2019

8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. Thanks to the higher priced products, SaaS startups that choose the transactional model have more money to spend on customer acquisition.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sales Hacker

MAY 26, 2020

This week on the Sales Hacker podcast, we speak with Peter Wooster , a 25-year veteran of technology sales and executive management who is now running his own consulting firm, Wooster Advisors. He was Chief Revenue Officer for Marin Software and now he’s running his own consulting firm called Wooster Advisors. What You’ll Learn.

Scale 121

Scale Sales Hiring Technical Advisors Automotive 121

SaaStr

MAY 27, 2024

He says that there are three main reasons for this: The cost of customer acquisition has gone up. Investors should immediately engage with the CTO to assess their technical capabilities and potential, as great CTOs can demonstrate their exceptional skills quickly. Jason Lemkin discusses why pricing is worse than ever for startups.

CTO Hire 292

CTO Hire Development Team Review Software Review Technical Review 292

Sales Hacker

OCTOBER 7, 2021

“An entrepreneurial leader and advisor from a technology background. You don’t have to know it all; seek feedback from trusted advisors. Bridget is currently the Global VP of Sales, Customer success and Technical Services for Tidelift, an remote-first company in the managed open source space. Never stop learning.

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136