User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. How can you implement them in the SaaS context?

Acquisition 93

Acquisition Scale Marketplace as a Service Onboarding 93

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. It’s a great marketing strategy for building trust.

Social Media 145

Social Media Strategy Marketing Business 145

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Read more: The Attain & Retain Strategy for You—Membership Engagement to Boost Retention Section 1: Understanding Subscriber Engagement and its Importance. How Important is Subscriber Engagement for Subscription-Based Businesses?

Engagement 82

Engagement Customer Lifetime Value Revenue Subscription 82

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Subscription Flow

JANUARY 3, 2024

Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success. Read more: SaaS Pricing Trends to Boost Sales & Revenue in 2024 Why do you need flexible pricing?

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

OpenView Labs

APRIL 13, 2020

It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Is monetization a freemium, free trial, sales-driven, or hybrid model? How can the product impact your marketing strategy? Maybe you should build an SEO strategy around that. Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. Inside sales? The curves simply do not meet.

VP of Engineering 93

VP of Engineering AI Payment Methods Generative AI 93

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 80

Sales Recruiting Social Media Business Marketplace as a Service 80

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Scale 98

Scale AI Growth Hacking Innovation 98

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Baremetrics

SEPTEMBER 16, 2021

No, the interaction with the customer goes beyond one sale. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Why You Need to Measure LTV This metric is one of the critical performance criteria for the entire enterprise, especially in B2B sales or e-commerce.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Totango

APRIL 24, 2020

Totango has allowed us to shift a campaign strategy that was over weeks to over days which was really impactful in how we continue to message our customers.” – Marco Innocenti. Right now, the conversations between CS leaders and their CFO include how to efficiently handle cost when new customer acquisition is more difficult.

Customer Success 62

Customer Success Scale Marketplace as a Service Cloud 62

Valuize Consulting

MARCH 24, 2022

This concerning reality can result in a siloed and misaligned organizational ecosystem, and could be preventing your business from delivering a customer journey that seamlessly takes your customers from acquisition to expansion and accelerates Net Revenue Retention. What strategies do these initiatives support?

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate.

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. billion acquisition more so than GitHub. Now I’m investing in that.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 180

SMB Scale Startup Marketplace as a Service 180

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Entering a hyper-competitive marketplace . Logo acquisition (i.e.,

Outsourcing Services 223

Outsourcing Services Scale Sales Hiring Outsourced Development 223

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. The key here is knowing what your sales model is. And there are basically two sales models out there.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. GoDaddy Does More with Sellbrite and Marketplaces. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Backlinkfy

SEPTEMBER 28, 2019

This cuts out the sales funnel especially for eCommerce stores. Relevance is the drive that really makes your ad successful or fails based on Google auctions and bidding strategies. This all depends on a few factors like; keyword search volume, cost per click (CPC) and cost per acquisition (CPA) on highly competitive keywords.

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

SaaStr

MARCH 17, 2023

Revolving door decision-makers impact the length of time it takes to complete a project and create a longer sales cycle. Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? If you’re buying from a 3rd party, is a cloud marketplace a better option?

Marketplace as a Service 212

Marketplace as a Service Software Review Technical Review Azure 212

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We launched at GSK (another pharmaceutical company) in July.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. Finding proper market fit should be part of any business model as it’s the place where customer acquisition happens in the early stages of your company. Sales Commit: Codify the potential revenue and refine specific talking points. Sales Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Andy Meadows We’ll kick it off with sales.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

A Smart Bear

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. Founders almost never have a real strategy. They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. Sales” is not a dirty word. A reliable paid acquisition channel results in a somewhat stable business.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64