Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

Sales Hacker

MARCH 29, 2021

Partnerships are driving more leads and sales than ever before, and this is only projected to grow. PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. Forrester estimates that 75% of world sales flows through indirect channels.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 115

Payment Methods Payment Solutions Merchant Services SaaS Payments 115

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The Ansoff Matrix of Growth Strategies.

Acquisition 104

Acquisition Scale Onboarding Marketplace as a Service 104

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). These metrics will vary by company, but can include elements such as the following: Sales Funnel. Productivity Per Sales Rep. Marketing Lead Gen. Pipeline Coverage. Key takeaways.

Sales Hiring 39

Sales Hiring Acquisition Forecasting Outsourced Development 39

Subscription Flow

JANUARY 3, 2024

Read more: SaaS Pricing Trends to Boost Sales & Revenue in 2024 Why do you need flexible pricing? While this strategy may result in lower profits or even a loss, it may help limit competition and maximize customer acquisition and retention. Offer volume discount: Always optimize for volume when building a flywheel.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. Inside sales? The curves simply do not meet.

VP of Engineering 94

VP of Engineering AI Payment Methods Generative AI 94

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

The SaaS Garage

JUNE 8, 2017

Munich-based Propertybase GmbH, a leading software-as-a-service (SaaS) provider for CRM and marketing for the real-estate industry, has been acquired by US firm Boston Logic, the two companies announced today. Propertybase offers an SaaS sales and marketing platform tailored to the needs of the real-estate industry.

Technical Review 66

Technical Review Marketplace as a Service SaaS Software Review 66

OpenView Labs

APRIL 13, 2020

It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Is monetization a freemium, free trial, sales-driven, or hybrid model? Are there marketplace dynamics? What pricing model will you employ (freemium, free trial, free forever with ads, sales driven, etc.)?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Baremetrics

SEPTEMBER 16, 2021

No, the interaction with the customer goes beyond one sale. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Why You Need to Measure LTV This metric is one of the critical performance criteria for the entire enterprise, especially in B2B sales or e-commerce.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Buffer Resources

NOVEMBER 12, 2021

Back in 2015, before founding her company and while she was still working a full-time job, she started using LinkedIn Profinder (now called LinkedIn Services Marketplace ) to advertise her career coaching services and find her early clients.

Sales Recruiting 81

Sales Recruiting Social Media Business Marketplace as a Service 81

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. PieSync is an integration platform as a service (iPaaS) specializing in customer data. Your top subscription news. HubSpot x PieSync. Holy Grail Steak Co.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

SaaStr

JULY 9, 2019

The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate. Well, you have to build a direct sales force. It’s an example of a uniquely local massive problem in Africa.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

BrightBack

APRIL 12, 2019

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. Copper empowers sales and marketing teams to deliver meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains.

Retention 40

Retention Marketplace as a Service Customer Lifetime Value Churn 40

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Totango

APRIL 24, 2020

Right now, the conversations between CS leaders and their CFO include how to efficiently handle cost when new customer acquisition is more difficult. How do you deploy teams most effectively to secure existing customers and ensure you keep up with the delivery of services and value to customers?

Customer Success 62

Customer Success Scale Marketplace as a Service Cloud 62

Neil Patel

DECEMBER 16, 2021

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. The company’s own marketing and sales tools are pretty useful. Being featured in a sale like this would be great for any business. Posting a basic Craigslist ad with the right images can help drive sales.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? About the author – Dave Martin Dave Martin is the founder of Product Leader coaching service RighToLeft , executive coach, and Chief Product Officer with over 20 years of experience. It’s 2023, and customers have options. But how do you do that?

Scale 105

Scale AI Growth Hacking Innovation 105

OpenView Labs

NOVEMBER 30, 2021

It’s tempting to prioritize new customer acquisition as your top growth priority. . Here’s what you can do to move the needle: Sales: Sell to the right customer and don’t get too greedy on the initial deal. These are incredible tools for both top of funnel (ex: State of X report) and for making your sales pitches come to life.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Sales Hacker

MARCH 18, 2019

This week on the Sales Hacker podcast, we interview Roger Scott , Chief Customer Officer at New Relic. If you missed episode 48, check it out here: PODCAST 48: The Secret to Amazing Sales Engagement w/ Max Altschuler. Subscribe to the Sales Hacker Podcast. Sales Hacker Podcast—Sponsored by Chorus and Outreach.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Entering a hyper-competitive marketplace . Logo acquisition (i.e.,

Outsourcing Services 207

Outsourcing Services Scale Sales Hiring Outsourced Development 207

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. GoDaddy Does More with Sellbrite and Marketplaces. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Valuize Consulting

MARCH 24, 2022

This concerning reality can result in a siloed and misaligned organizational ecosystem, and could be preventing your business from delivering a customer journey that seamlessly takes your customers from acquisition to expansion and accelerates Net Revenue Retention. Download The Ultimate Guide To Uniting Pre-Sales And Post-Sales.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

MARCH 17, 2023

Revolving door decision-makers impact the length of time it takes to complete a project and create a longer sales cycle. Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? If you’re buying from a 3rd party, is a cloud marketplace a better option?

Marketplace as a Service 195

Marketplace as a Service Software Review Technical Review Azure 195

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We did not see that coming, so we pivoted quite fast.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Backlinkfy

SEPTEMBER 28, 2019

This cuts out the sales funnel especially for eCommerce stores. This all depends on a few factors like; keyword search volume, cost per click (CPC) and cost per acquisition (CPA) on highly competitive keywords. For instance, you can change your keywords to reflect a big sale coming up. Gender: Know your customers more clearly.

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45