User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings. "We all need more hackers on our team. And so much more!

Sales Hiring 235

Sales Hiring Startup Marketing Technical Review 235

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target.

Scale 214

Scale Strategy Scaling Outbound Sales Team 214

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time?

Scale 239

Scale Sales Hiring Sales Marketing 239

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Adopting a product-led growth strategy to improve customer retention and maximize customer lifetime value.

Acquisition 95

Acquisition Benchmarks Customer Lifetime Value B2B 95

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Enterprise 241

Enterprise Marketing Sales SaaS 241

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Product-led vs Sales-led differences.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

SaaStr

JULY 5, 2022

By moving from Freemium to “Contact Me” only (albeit with transparent pricing), sales went way, way up. So many sales leaders get frustrated with Free editions, very low-cost editions … and the Long Tail in general. The Long Tail : Distracts sales , with leads that never closes. Super power, over many years.

Scale 272

Scale Sales Engineering Acquisition 272

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

NOVEMBER 14, 2023

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. They reoriented their sales team and de-incentivized reps from making deals upfront. It was creating friction in the sales cycle. This is MongoDB’s approach.

Compensation 159

Compensation Sales Azure AWS 159

Sales Hacker

JANUARY 20, 2021

What if I told you there was a little-known strategy to close huge deals with large companies you never thought you’d have a chance with? If you know what to look for, acquisitions, mergers, and divestitures can represent that unique opportunity to make the sale of a lifetime. This is what gives you a great sales opportunity.

Acquisition 111

Acquisition Sales Hiring Sales Forecasting 111

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Tom Tunguz

MAY 17, 2022

With all the talk of recession, changing market dynamics, and the importance of efficient growth, many teams will be looking to boost their sales efficiency. How can the company drive more sales with less expense? Let’s start with the formula for sales efficiency. Each strategy is viable.

Sales 241

Sales Startup Acquisition Pricing 241

SaaStr

JUNE 6, 2021

Q: After an acquisition, how long before severance packages are offered due to layoffs/downsizing? Layoffs and downsizing are less common in most tech acquisitions today. Having said that, even if they are less common, layoffs and other downsizing still happens all the time after acquisitions. But Here’s When They Happen.

Acquisition 164

Acquisition Technical Review Headcount Finance 164

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Over the years, Splunk has expanded its offerings through acquisitions and product development. No one person or sales rep owns a piece of the pipeline.

Enterprise 225

Enterprise Scale Sales SaaS 225

Tom Tunguz

AUGUST 16, 2023

Most companies have trimmed excess costs to drive go to market sales efficiency & burn ratios. First, acquisitions. The metrics for Series As remain unclear, which provides an opening for selective technology & team acquisitions at reasonable prices. Efficiency has been the watchword for the last 3-4 quarters.

Startup 165

Startup Scale Strategy Forecasting 165

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. To be even more specific, Gusto realized the word “territory” was holding their sales team back. Today, many SaaS companies still divide up sales accounts in territories by city, country, or region, or round-robin them by rep.

Scale 194

Scale Sales Marketing Construction 194

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup. Micro Startup Acquisitions: What Are They, and Why Should I Care? Your exit strategy timeline is A LOT shorter.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Sign-up/acquisition stage : Converting interest into action with a smooth sign-up process to start building a relationship.

Strategy 105

Strategy Software Review Social Media Engagement 105

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. and requires a top-down, sales-led approach. .

Startup 207

Startup Sales Sales Funnel Education 207

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at.

Sales Recruiting 206

Sales Recruiting Sales Hiring Social Media Sales 206

Tom Tunguz

AUGUST 28, 2021

Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If you are pursuing a two step go-to-market strategy with which the first user has a low willingness to pay, but the ultimate buyer has a larger budget, consider usage pricing. Value/ Usage. Intermittent.

Pricing 251

Pricing Strategy Startup Scale 251

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Customer Success 89

Customer Success Retention Revenue Sales 89

SaaStr

NOVEMBER 11, 2020

Such an acquisition model means shorter sales cycles and more efficiency in lead qualification, with complete emphasis on the customer experience. The quicker time to value creates sustainable growth and lowers cost to acquisition. But there is more to it than customer acquisition.

Scale 163

Scale Sales Acquisition Consulting 163

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 122

Scale Sales Payment Methods Merchant Services 122

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. First of all, PLG strategies use the product as the primary marketing channel.

Strategy 98

Strategy Marketing Scale Software Review 98

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

User Pilot

FEBRUARY 4, 2023

Growth analytics looks at all parts of the process of growth and chooses the metrics that surround product growth, including monthly recurring revenue (MRR), annual recurring revenue (ARR), cost per acquisition (CPA), conversion rates, revenue growth, and more. The lower the churn rate, the higher the success of your growth strategy.

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Start your cross-sell tactics at the acquisition stage.

Strategy 100

Strategy Customer Lifetime Value SaaS Business 100

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. Create/ track a leaderboard so i f someone is below average in sales, it’s objective. If you look at the number of Sales vs. Marketing.

Sales Hiring 185

Sales Hiring Underperforming Technical Team Revenue Sales 185