OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. Brian Balfour , You’re Too Focused on Product/Market Fit. In a crowded market, you don’t win with marketing, you win with brand. FE International has grown as a marketplace for buying and selling small-scale SaaS businesses.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

OpenView Labs

APRIL 13, 2020

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? You can’t afford high acquisition costs.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStr

JULY 9, 2019

The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate. ” At this point we were offering the service for free. You see the metaphor, perhaps. I’d be very disappointed.”

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

User Pilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. Product marketing speaker. Product marketing.

Scale 103

Scale AI Growth Hacking Innovation 103

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. People are not buying technology products and services in isolation anymore. It was a super exciting era.

Scale 115

Scale Technical Review AI Sales Hiring 115

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 179

SMB Scale Startup Marketplace as a Service 179

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Sometimes that’s defensible distribution channels.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. How much is a customer going to bring you over his lifespan using your product? Customer acquisition. & a few others.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The key here is to keep the cost of customer acquisition down. Gaining new customers. Goal of website. .

Business Model 195

Business Model Scale Pricing Payment Methods 195

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

Sales Hacker

APRIL 16, 2018

At GLG, Jess launched and built three new businesses, professional services, life science, and corporate markets that resulted in over $100 million in incremental revenue. It’s a marketplace for attorneys for large enterprise. It’s sometimes referred to as in the alternative legal services space.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

MARCH 29, 2024

To create a successful activation strategy , you must first define your product's value proposition. Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. For instance, you can create a virtual reality experience that transports users to the heart of your product story.

Branding 96

Branding Social Media Technical Review Software Review 96

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 69

Strategy Technical Review Business Innovation 69

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 52

Strategy Technical Review Business Innovation 52

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. FIND PRODUCT MARKET FIT.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 146

Payment Solutions Payments Outsourcing Services SaaS Payments 146

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Prior to Flexport, Ben helped drive two high-growth companies to successful acquisitions: URX (acquired by Pinterest) and Heyzap (acquired by Fyber). So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Customer Service Calls : Through customer service calls, you can learn the kind of queries a customer is raising.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Customer Service Calls : Through customer service calls, you can learn the kind of queries a customer is raising.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189