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Product Marketing Analytics Data VS Marketing Analytics

User Pilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

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Finding Product/Market Fit with Network Effects

Casey Accidental

I have written a lot about product/market fit in the past. Whether you are a founder, product or growth leader, being able to recognize and measure product/market fit is a critical tool to make the best decisions on driving success of a company. Frankly, it is just much harder.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. In this webinar, you'll learn how to: Bridge the gap between product-market fit and go-to-market fit.

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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? This article will examine customer acquisition and retention and determine which one you should focus on.

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The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.