OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

OPEXEngine

MAY 18, 2021

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

Acquisition 143

Acquisition Software Review Payment Methods Marketplace as a Service 143

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JULY 9, 2019

More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. The next thing I would say we learned is really about removing all barriers to user acquisition. We said, “How important is Giraffe to you in your recruitment process?”

Scale 166

Scale Sales Recruiting Scaling SaaS Payments 166

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful. Customers love SaaS products and tools because it simply works.

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156