Acquisition Marketplace as a Service Product Marketing Underperforming Technical Team 
Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.
SaaSOptics
MAY 19, 2022
What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.
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Casey Accidental
OCTOBER 24, 2022
This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. Eventbrite was historically a 50% sales and 50% self-service business. Eventbrite now caters toward more modern music creators that share the need for intuitive and self-service experiences.
Casey Accidental
OCTOBER 27, 2020
In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.
OpenView Labs
APRIL 13, 2020
Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience.
A Smart Bear
FEBRUARY 26, 2019
The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Selling to the mid-market is hard.
SaaStr
MARCH 20, 2020
317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. It’s just the type of work I was doing.
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