Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. It was just really difficult.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 93

Acquisition Scale Marketplace as a Service Onboarding 93

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Business to Consumer (B2C). Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Sales Hacker

MARCH 29, 2021

PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Keystone Partner Software: the PRM and the CRM.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Then, do some market research. Why does this matter?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Marketing Lead Gen. Looking back vs. looking forward. Pipeline Coverage.

Sales Hiring 42

Sales Hiring Acquisition Forecasting Outsourced Development 42

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. What is Product Market Fit? Concept Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. Market fragmentation.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium strategy vs free trial strategy Both freemium and free trial models are popular customer acquisition strategies in product-led companies. What if users want access to premium features and unlimited usage?

Strategy 77

Strategy SaaS Onboarding Marketplace as a Service 77

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. It’s 2023, and customers have options. But how do you do that? Product management and leadership speakers.

Scale 98

Scale AI Growth Hacking Innovation 98

OpenView Labs

NOVEMBER 30, 2021

For marketing: Insert a screenshot of the Enterprise Value vs. Growth Rate chart from the GoingClear report]. Recommended resource: Read More Tips for Hiring Top Talent in Today’s Overheated Market . It’s tempting to prioritize new customer acquisition as your top growth priority. . Experiment with a usage-based pricing model.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. Pricing Page Teardown Goes Live. Pricing Page Teardown Goes Live.

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 238

SaaS Payments Metrics Payment Methods Scale 238

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

ProfitWell

APRIL 12, 2019

Plan Ahead for a Pricing Page Teardown. Our latest Pricing Page Teardown looks at the type of platform that affects everything we do: scheduling. Both companies do a lot right (and a little wrong) with their pricing pages. The simplicity of their mission statement is reflected in Calendly's pricing page. Who's the winner?

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 180

SMB Scale Startup Marketplace as a Service 180

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! After that I went and led go-to-market at Parse. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. But it worked.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years. OTT (Over the Top) streaming services like Netflix, Hulu, Spotify, and a plethora of others have pushed subscriptions past an industry fad and into becoming an industry onto itself that is very likely to grow. It’s a win-win.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Target market focus Horizontal and vertical SaaS each target a very different customer base. What is Horizontal SaaS?

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. While it’s true that there are no bad margins, you maximize them when your product ranks high on the buying hierarchy of functionality, reliability, convenience, and price. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

A Smart Bear

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 221

Outsourcing Services Scale Sales Hiring Outsourced Development 221

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. We’ve also included pricing in our rundown to make sure you find a solution that works within your own budget. Referral Marketing. Price: Not publicly provided. Price: Not publicly provided. Price: $35-$55 per month, billed annually.

Payment Methods 63

Payment Methods Payment Solutions Social Media Payments 63

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. The insights derived can help tailor products, services, and experiences that mirror their expectations and desires. Engaging and Educating Your Customers Merely offering a product or service isn’t sufficient.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10

How To Buy Saas

FEBRUARY 27, 2021

There are more blessings coming for you in 2021 as Semrush has got some new key updates in 2020 end to amplify your content, social, and search engine marketing executions in 2021. Also, If you are new to the digital industry looking for a digital marketing tool, you can rely on the SEMrush marketing platform.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Want to improve your digital marketing? That is why you need to step up your email marketing game in 2021.

Software Review 52

Software Review Software Marketing Scale 52